- Hey, welcome to Coffee Coffee Coffee
your place for average Joe coffee reviews.
Today's coffee is Just Black.
(upbeat music)
- So today we're reviewing
Black Rifle Coffee Company's Just Black.
- That's it. - That's it.
No, there's more to say.
So first of all, the company is veteran owned.
- Right. - Which is what kind of
drew us into it cause he's a veteran.
- That's right, Semper Fi.
And not afraid to put some, you know,
weapons on their bag which I like.
They're like, oh okay, politically incorrect.
That's, who cares?
- Right. - That's how I feel.
- Yeah, really cool packaging
and you said they have funny commercials.
- Yeah, I saw a couple of them anyway.
- Yeah, some of them are maybe not good for kids.
But, ah-- - N-S-F-K.
Not safe for kids. - Okay. (laughs)
Not sure where you're going...
So this is a hundred percent Arabica coffee.
It's supposed to be an eight on the roasting scale
which is towards the darker--
- Like their boldness-- - Well, that's, no no no,
that's the roasting scale so from lightest to darkest
it's an eight out of like, I think, ten.
The tasting notes it says,
it's a blend of Central American
and Colombian supremo coffee.
It's roasted medium-dark to give it
a consistently bold and roasted flavor.
- Mmhmm. - So we're expecting it to be
bold and roasty. - Bold and roasty.
- Which we prefer.
That is, like, my profile. - Right.
- Well, maybe not so much bold but roasty.
But I like a richness,
but that's pretty much the same thing.
I mean kinda different but.
- Yeah. - Yeah.
- You don't care.
- Yeah, when it says bold, I expect it to like.
- A lot of robust flavor like in your,
in your face. - Right.
- In this part of your face.
- Let's talk about cost.
- 12 dollars for the bag.
- So a dollar an ounce.
- Yeah, so 16 bucks for a pound
which is the most expensive coffee
that we've ever used so far.
- Except for Lake 503 Coffee. - Nope.
That was still, that was a whole bag that we got.
- Yeah, and it was a 12 ounce bag.
- I think you're wrong, but we can check the review
to see that.
- Okay, alright, but anyway,
if it's not the most expensive
it's the premium pricing.
I mean, there are more expensive coffees
than this, certainly.
I mean there's like 30,
well there's even more than that 30 dollar a pound.
But, um yeah, so.
Yeah.
- It's a coarse ground coffee. - Yeah.
- You can hear it in the bag and see it.
But we'll see what kind of effect that has on the flavor,
we don't really know.
- Well, generally speaking,
if it's coarser ground it's gonna be...
- Less flavor. - Yeah, less flavor.
It's good for, like, when you have a french press.
- So you don't get all that grinds up in your...
- Yeah, grill. - Grill.
(laughs) - We said grill.
- Yes, but we almost lost, missed the high-five.
- Okay, so, it smells good.
- Ah!
- So it says bold and I don't get bold.
- No.
I'm wondering which branch of the military.
(chuckles)
- But, um.
I don't know, like it...
It's not bad coffee.
It's like okay coffee to me.
My own opinion. - Yeah.
- It's like, it's okay.
- Yeah, seems pretty weak though.
- Yeah.
- And we've tried it in different levels.
With one table...
Cause the bag doesn't say.
Normally, you know, the bag will say
use two tablespoons, use a heaping one, use...
This one doesn't say either way,
so we did one, one and a half, heaping, two
and it was just kind of the same.
- Yeah. - Each time we did that.
- Yeah. - And there's just not
a lot of flavor. - Yeah.
Did you, what did you do on this one?
- This is one and a half. - Yeah.
So normally or in a lot of coffees
if you used one and a half,
that's gonna be a strong cup of coffee.
Especially like, Pete's, gosh.
Be too bitter probably. - Right.
- But this is just kinda like meh, you know?
I don't know, I'm just...
For the price, I expect more, that's the thing.
Like, I really wanted to love this coffee.
I wanted to...
Cause, you know, support your vets.
I'd rather give my money to veterans
than, you know, other corporations and stuff.
- Right. - But this bag, at least,
not so much. - Yeah.
And then also, but the thing to think about
giving money to veterans versus other corporations,
probably a lot of corporations are run by veterans.
- Well, we'd have to fact check that.
(laughs)
- Well, a lot.
I didn't say which ones.
- A lot of times on Undercover Boss, it's a vet.
- Uh, but overall, I'm just dissatisfied with...
And I don't think it's because of the cost, you know.
- No, no. - It doesn't really matter.
- We don't, we don't grade that harshly.
- Not at this level. - Mm mm.
- If it were. - Now if it's like a
50 dollar a bag. - What's that like?
- I don't know, but I'm saying
if it was 50 dollars a bag,
I would have really high expectations.
But, you know, 12 dollars a bag,
I'm not gonna be really hard on it.
And it's just... - Just kinda bland.
- Yeah, it's, yeah.
Just kinda bland. - Yeah, so.
- Sorry.
- Unfortunately, I would say pass.
We're not gonna buy it again.
This roast.
- Yeah, no, I do want to give them another shot
and buy like a, there's a (laughs).
- Another shot. - Man, that was good.
Uh, there's another one called like
Ace or no, I don't know.
It's got an ace on the bag, I think.
They've got really good marketing.
- Yeah, so hopefully the other coffees
will play into that, you know?
This one might just be one that they're trying to...
Because it's Just Black,
they might be trying to appease a lot of people.
And just kind of hit the mar...
Or missed the mark. (laughs)
- You are on fire.
- That's never good
when you have a weapon that it's on fire,
unless it's a flamethrower.
Then that's good.
But, you know, overall, um.
I don't know.
I might have to say... - Two and a half?
- Yeah, that's what I was thinking.
Two and a half just because it was kinda,
just kinda not, no flavor to really speak of at all
and just kind of bland. - Yeah.
- Alright, well. - So sad.
- Yeah, if you've tried this roast
or any of their other roasts, let us know
which one might be better. - Yeah, yeah.
- Then we can try them and see.
Cause we don't wanna risk too much on expensive coffee.
- Right, yeah. - See what I'm saying?
- Yeah, okay, I thought you meant they're gonna like
send out people to hunt us because,
because we didn't like this roast.
No, they're great people.
Vets are great.
- But let us know in the comments below
and we'll get right back to you.
Right, until next time - Keep grinding.
- Hey, thanks for watching our reviews.
Please be sure to subscribe
and check out our other reviews here.
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