Auto news on Youtube Mar 29 2018

In a world where everyone talks the same, one man dares talk like himself through

the tyranny of expectations and the agony of persuasion. Watch how one man...or

maybe it's a woman I'm not entirely sure...triumphs over impossible odds.

Universal Web Productions presents

Stevie's idea isn't all bad in marketing you do have to be willing

to look different you do have to be brief and you do have to stand for

something and finally the idea of packaging all that up into a trailer

well he may be on to something hi i'm steve washer and welcome to the

5-minute authority where you can learn about designing a path of attraction

that leads right back to your business now where was I oh right

the trailer so in a previous video we talked about YouTube's well let's call

it generosity and letting you have way more views than they charged you for in

your ads today we're taking it to the next level

first of all this trailer technique is perfect if you have a video series as

part of your content carousel they're almost ideally suited to make trailers

because they contain three essential things that make ads work one is a

counterintuitive idea - they help demonstrate how you can help and three

they do so in an engaging way so if you want more people to watch those videos

why not give YouTube a better way to send them to you by giving them a

summary of those videos if you do the percentage of people watching your ad

all the way through is bound to go up by at least 50%

more people watching your video all the way through means hundreds or perhaps

thousands of extra visitors to your blog gobbling up your lovingly crafted

content but how do you do that let's make it as easy as possible

because after all you're now making two videos per period instead of one and we

don't want to make it any more time-consuming than we absolutely must

right so the fastest way to do this is to edit your final video into smaller

sections think of it like an episodic TV show if you haven't watched TV in a

while it goes something like this previously on the 5-minute Authority

then you you just quickly go from shot to shot with fast transitions until the

viewer is reminded of what they watched before what's really happening though is

that the whole story is being told only without the nuance so in each shot you

choose you capture the essence of the point that that section of the video was

about the sum total of those points is the story of that video without the

nuance or in our case without the details that make what you're talking

about actually work for instance if I was going to capture everything in this

video that happened up until right now I would take a couple of shots from

earlier but reverse the order and make one shorter than the other so it might

look like this Stevie's idea is an old band in marketing you do have to stand

out you do have to be brief and you do have to stand for something and finally

the idea of packaging all that up into a trailer well he may be on to something

in a world where everyone talks the same one man dares talk like himself through

the tyranny of expectations and you just repeat that sequence until you've

covered all the main points that should put you at around 50 seconds then you do

a little call to action which would be the only additional shot you'd you'd

have to get for this entire trailer which brings it to a minute because in a

previous video I already gave you a way to position the beginning of your ad and

that can already be sitting on your timeline that little ten-second piece at

the end just needs to make a promise acknowledge once more that this is an ad

and send them on their way something like this I think it's worth a look

if it can raise your ad retention rate by 50% it's okay to just click on it now

so you can bookmark it then come back and watch the video we interrupted for

you so enjoy your show and see you in a few minutes okay so let's

talk about the tone of the ad ads are more sexy and less intimate more group

facing and less individual facing more pop-culture orient in the less

idiosyncratic more upbeat and less nuanced that should be reflected in your

music choices because that's going to be the main difference between your trailer

and your final video well that in the pace and of course I hope you can see

that since this video is reaching strangers you want it to be of the

highest quality you can manage and that's all anyone can ask and there will

be a fair amount of forgiveness if your ideas are attractive which is what the

content carousel is all about I hope that serves you

I think Stevie's had his nose on the blackboard long enough I'm gonna go let

him off the hook and if you haven't had give us a link I'm sure a lot of folks

here would love to see it i'm steve washer see you next time on the 5-minute

afford

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