all right awesome Jonathan will hey thanks thanks for joining me this
morning yeah yeah absolutely why don't we kick this off can you just introduce
yourself to everybody, tell us a little bit about the background and what you're doing
my name is Jonathan Gagliardoni I'm from Seattle Washington you can see Seattle
right there in the background you got the Space Needle that's Queen Anne Hill and Lake Union and Puget Sound
so yeah so I'm the co-founder of Every and Every is a retail
blockchain protocol that we're establishing I have a strong retail background
been in the space for about ten years and I was able to think about with
co-founders you know firsthand how blockchain can really alleviate a lot of the
pressure than the middlemen the brands face when they're trying to get to consumers and how they shop and also I'm
the founder of token forum which is a new blockchain conference that will be
held in Seattle on August 9th at the Columbia Tower Club. I'm actually at
the Columbia tower club right now at the top of it this is from so people get to
experience these amazing views and I'll get more in a second awesome Jonathan so
why don't you tell us a little bit about your story how did you get in the blockchain space to
begin with yeah most definitely so you know I've been studying
blockchain independently just really paying attention to what was going on
cryptocurrencies and as I kept on seeing different entrepreneurs exploring ICOs I was super fascinated by it, but independently
outside of that I had been as I've been in retail I was trying to really think
through ecommerce solutions and e-commerce apps and technology and so
forth and you know one of the things I was accounting for was actually using my
wife as an example and I was thinking you know I could be an affiliate with
and can be compensated and rewarded in a way by providing information to a brand and
so forth and my one of my co-founders actually was also kind of thinking
through a black hole when it came to retail as well he and I had actually
worked together at a private employer and see okay how do we get rid of some
of these middlemen that really take a lot of margin when it comes to the
buying experience so that's how we co-founded Every which is a retail
decentralized blockchains protocol that were in the process of establishing and
and been doing that for a little over a year now and things are going great
brands are being very receptive and responsive towards it so that's really
what got me into the space and and what got me into thinking about token Forum
and do conferences you know naturally as a blockchain founder you start attending a
lot of these different conferences and they're great you know nothing
bad to say about any of the conferences but for me personally, the main reason that I go to
a conference is to network and to meet people you know sure you learn and
there's a lot of educational factors about it but really its who can I meet at these
conferences and so what we're looking to do with token form is really facilitate
and architect those types of experiences so just like in a standard conference or
you will have a speaker in a panel sessions discussing with the attendees
we're going one step further in that we're gonna
have each one of our speakers present a question to move attendees when they're
done and so the goal here is we'll have our attendees sitting in round table like
format so that way we can help direct and facility our peer level discussions
instead of you and I right we can sit here and here we can have a good
conversation and as a result of this conversation it will help us continue to
establish you know the thought and the goal is how do we achieve that in a
conference so what's great is people have been super receptive towards that and are really
excited about that really looking forward to that and then we'll also have some dedicated
networking sessions that are revolved around
people's industry in people's verticals and their roles in their company where
we'll have lots of time for them to continue to network and we'll ask
questions to them themselves because even as you know when you're in a
crowded environment and you're looking to network with people a lot of times
it's a crapshoot you're just you know hey there's a human being let me just
break up a conversation so we're gonna help facilitate to allow people to
maximize their their networking time that's very cool so I guess the outcome
you guys are looking for at Token Forum is is more built around building
relationships and networking with people what's the theme of the conference what
what are you guys looking to like who's the best attendee is just anybody in the
blockchain space or is it really your upcoming projects great question great
question so what we've really what the biggest asset we've given to our
speakers in our panelists is we want them to present their most advanced
level blockchain topics that the most advanced level things that they're
talking about within their organizations with investors this isn't a blockchain
101 conference so it won't be like hey what is watching we're gonna go ahead
and make the assumption that everybody in the room has a good understanding and
what we want to do is is allow for our speakers to essentially have like that
that one-on-one type conversation but that they would have with someone
looking very knowledgeable but in a room like setting and so that's the biggest
thing it's not that we want to exclude people that are new to blotching when
you can buy that matter you know I just remember myself when I was first getting
into the blocking space and in watching if nerium dwell for conferences on
YouTube and not really understanding what was going on right and so the
people that are gonna gain the most value out of this conference are those
that are already in blockchain and are working on some interesting things that
being said we've also made some some invites to attend to some corporate
executives at fortune 500 companies as well as government
officials government regulators in industry Argos and basically people who
can affect change within the organisation even if they might not know
this particular time right right right so one of the underlying themes that
I've seen emerge in in blockchain people working on these projects right now is
should I be doing I feel it seems like I SEOs are almost you know dying not dying
slow death but they're not they're not as popular as they were six months to a
year ago so what's this conference from a I'm a blockchain developer I'm working
on this new project you know I'm kind of concerned about the regulatory space
what's the security token wasn't you know what's the difference between not a
utility token you know one of my tasks how does this fit is it ready for
conference for people that are you know building a project looking to raise
capital and looking for sort of a direction on where to go
most definitely most definitely and it preface that by saying you know so I
agree like the landscape is completely changing and you're watching founder you
know I've seen that first thing you know we've had people ask us to attend or to
participate or to speak and what's interesting is that I had people reach
out to me and say like hey Jonathan I'm ready to pitch my ico I'd love to speak
at your conference and I'm sure you've been to conference likes like this where
you go and you attend and it's basically just ICO pitch over and over and over
again not having any of that actually at this conference I'm more than happy to
introduce anybody that's attending our conference you know to the people in the
room wherever they want to speak to it want capacity but it's not an ICO pitch
type of conference it comes to the regulations and things like that
speakers that are going to be able to speak on a lot of those topics so you
know we have people like Darin Marvel who knows quite about about stos and you
know Raees we have and legal representatives that are going
to be in the room we haven't confirmed it yet but I'm working with a couple
people at the Department of Financial Institutions here at Washington just get
them to talk about it at least Washington's regular yes I think very
much so this is the right room to be in for those types of conversations and
then frankly the the entrepreneurs that are almost equals that are happy one
iced tea owes or think about stos you know to me that those are one of the
best people with this through if you're new or you're you're thinking through
that situation because you know myself would be being thinking about that path
and and operating against those different paths for several months yeah
absolutely is I think right now we're in this really interesting crossroads where
a lot of these projects that be there don't quite fit as a security token
we're kind of looking for a place where they said whereas people that are you
know walking and talking like securities in LA there's this murky path emerging
for security tokens I think that's that's good and I think we need more of
that there's a lot of people that really need some clarity on this topic so think
of fantastic that you guys are working on you know yeah you know on a personal
level for myself so so I'm a product manager you know I've led product teams
for my own companies for early-stage companies as well as for enterprise
retail and now chief product officer for every and for me I feel like what often
gets missed when people are thinking about where their blockchain audit
projects is frankly how the product market fit works right is you have this
big lofty goal of what this blockchain solution might be when they forget how
about how how does a product actually operate and how the product actually
works and you know I think the panelists that we have and the speakers that we
have all our great representations of how to make sure you have good quality
product and and that's the reason why you are implementing blocks
really accelerate the product or its experience I think Raul seed and unicorn
is is probably one of the best people's of being a a great product and market in
a really interesting space and then allowing for a token that helps improve
the loyalty but the customers have you know keep puppies so yeah I couldn't
agree with you more yeah example something about him today
where he's launching a security token exchange based out of Malta so I think
these guys that were early adopters I remember unicorn I used to work in the
venture table where we hosted events not don't dis someone I want you were you
trying to introduce and develop build relationships and build networks and I
remember one of my friends Mike formerly worked for a VC company called Rubicon
and that was one of those his first investments through that VC fund so it's
cool to see don't even like unicorns think it's a creat unique example of a
wall I think what's the most important part of how companies can adopt as this
evolution mentality where we're gonna evolve over time and we're gonna start
out as a start-up we might race adventure cat mining we might have
raised her in ICO but we're gonna have to evolve over time
and I think with securities being this new weird scary thing and we have showed
the one with a little bit later today which is about you know a company that
went to the SEC and said we want to do a rag a flux what do you want us to do for
alpha and they work with a lawyer and their work with the SEC and they're able
to really get at least a guideline as to what they should be doing
yeah it's not as scary as everyone things I think people doing it the right
way you should be you should really be celebrated right now and really you want
to do it the right way it's there's no better time it's such a huge opportunity
right yeah yeah you know I was in agree with you it's all about transparency
right you know if at the end of the day we're saying that
the winner that part stop joaquin is this you know transparency it creates
then we should have that fun in the evening and yeah i really applaud
companies that are doing that have great legal representation or working
hand-in-hand with the SEC or you know the Washington you know here in
Washington there's a lot of great company could've worked with the df' i
and ii gotta we're very lucky every that we have a a former SEC regulator as our
general counsel and keep he's been amazing and how we really need your to
be you know following the rules and doing billing about things the right way
yeah totally agree Joel agrees I think it's just about communicating with these
people right I'm working on a couple projects up in Canada where I consult
and what we're finding is space is evolving securities commissions around
the world are starting to catch on and catching up and they're not trying to
provide rules and guidelines that are a bunch of people in jail I think that's
one of the big myths and certifications that people think that if they do a
security that they're going to do you know some horrible outcomes gonna happen
to them at there's just really bad take them I don't know good languages emerges
around going through a regulatory path which is like what everyone's done if
you raise angel money or a Series A etc totally it's really a you know what a
security token offer means is basically changing things from paper to a token
writing like so instead of having a piece of paper being obviously it's a
little bit more advanced enough and instead of having a piece of
representing your equity you are now having
volumes of code representing your total your token allocations as a result of
your investment right and you know
equity investments are are often as that so yeah I think in though in the long
term that's really is you're not going to win
having a confrontational relationship with regulators this is never gonna
happen I you know sure you have company mover
or Google that oppress the limits but there also have worked with them right
it's not it's not that they're just saying we're not gonna do anything they
say so it won't be any different I don't think in this space and in this industry
with what we're doing yeah what I know is here is this this idea that that's
like okay go to them early like okay this is good for now and then if the
rules do change we'll come to you and instead of saying
oh you've broken the law now it's game over for you they come to you and they
work with you come from the e-commerce space and this is this we saw this
happen with compliance how it evolved in our space where it was like okay at one
time it was you know pretty wild west dish maybe I'll you know what we're
experienced couple years watching crypto but it evolved regulators came in you
know banks got tighter everything just started to get a little bit tighter and
you didn't tell you that you're in trouble now what they said was you need
to adopt these rules and there might be a calling your clients there might be a
little bit of a change of you have to adapt to but they're not coming to you
and saying it's game over they're coming in and saying you got you
got to change you got to adapt and this is this evolutionary mentality what you
think one of I sales take this idea where I raise a bunch of money in
offshore mult Caymans to falter or something like that which you can't do
but then I would encourage you got the next question which is now what like
yeah yeah you know and I think you know not to tout you know our company but I
think that's really what's what will be helpful for us and that's what we really
you know articulated with our investors and and you know we built companies
before you know we're really thinking about this in the long term you know how
do we create a really good company how do we create really good thoughts um you
know I explored a little bit what it would look like to be in the recent
space in this kind of one of the thesis is that I came
up with is though and it'd be really hard we started building any company
period it's difficult right like if you were to build a coffee shop a restaurant
a cleaning company any company period is difficult cuz you have to deal with
things like employees you have to deal with payroll find customers all that is
very difficult right technology company even more difficult technology companies
ask any startup entrepreneurs I'm excited for hardest thing I've ever done
now go ahead and implement watch-chain to that another layer of complexity to
what you're doing and then finally is like how do you have it some sort of
tokenize economy here what's what is it was the token element when it comes a
whole nother level of complexity right and so you know you really need people
that are thinking through that all those those steps to to complete the product
and you know I think there are a lotta see a lot of great companies doing that
and ensure there's companies that aren't and some that are acting in four ways
but I think there's an companies out there that those are the ones that we
should celebrate as opposed to like focusing on all these companies that
aren't doing it the right way yeah absolutely Jonathan I think now's a
great time I think there's this narrative that's been created at least
people I'm speaking with in the industry where the good actors gonna need to
stand up can't hide behind your Twitter handle anymore gotta stand up and come
and be like no Jonathan before we get off here why don't you just do one more
plug for token for them and if people are interested in so that your retail is
it isn't every yeah yeah for the retail for our retail boxing they can go to
overview dot every top shop or black shoppers are actually the domain or
every batch philosophy and we're doing a couple revisions to that right now and
they can purchase products right at every dot shop and yeah last plug for
the token foreign yeah token forum is my only conference here in Seattle the
reason why we're calling it a phone is because it's just that we want to have
awesome conversations focus on advanced level topics and where we're gonna
incorporate people in the room and we're gonna do allow for frankly for people
just be able to come back on on a deeper level overall that's Argus 19 yellow at
the top of the Columbia tower at the Columbia tower Club tallest building in
Seattle beautiful views of downtown like you can sleep and you know we really
feel like we're offering a good value that the ticket price is 399 will you
have a discount code that will reach Eric that if people reach out to you
I'll let you don't think dr. Eric here that discount code for you
they don't give you $50 but yeah it's it's you know foods included breakfast
lunch happy hour and food and drink and just lots of great conversation from
networking so really hope to see you all there so sounds like a great great event
a pretty excited about it myself so we'll leave that side Jonathan keep keep
doing great work and let me know how things are going we'll just in a few
months to see how things are the ball to the top reform went what's going on in
space by then will do thank you so much Eric I really appreciate it time good I
have a going
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