Thứ Sáu, 14 tháng 9, 2018

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Hey!

I'm Jenna and welcome to Publicifi where I give you, the DIY musicians, tips and advice

on how to manage your music career.

In this video, I'll be giving you the step-by-step guide on how to get featured on Spotify playlists

so keep on watching.

So I think it's pretty obvious by now that getting featured on a well-loved Spotify playlist

is one of the best ways to get your music discovered these days.

Getting featured on just one playlist can boost your plays by thousands overnight and

that snowballs into getting more fans, selling more tickets to your shows and selling more

merch.

Not only that, it gets the attention of Spotify who have now started signing their own artists

and supporting them financially.

The way that revenue distribution works with Spotify is they give 52% of money earned on

a stream to the record label that owns the music, then that record label only gives about

15% of the share to the artist.

Now this doesn't apply to all cases but it's pretty much the norm.

If you're signed directly to Spotify, you get the entire share of the revenue, you get

to own your own music, and you get the perks of cash advancements.

While still new, in my opinion, this sounds like all the benefits of a record label deal

without the bad parts.

And that's why it's more important than ever to put your effort into trying to appear on

good playlists, to not only boost your career but to get Spotify's eyes on you.

If you want to know more about this new thing that Spotify is doing, I'm going to leave

a link in the description to the New York Times article that talks all about it.

While sometimes getting chosen for a great playlist comes with luck, there are some definite

steps you can take to improve your chances of getting chosen.

And that brings me to my first step - sign up for the Spotify for Artists platform and

get yourself verified.

The Spotify for Artists platform is an amazing free tool that's available to anyone who has

their music on Spotify and they give you an insane amount of info such as who's listening

to your music, how they're discovering it and what songs are their favourites.

So if you haven't signed up for the Spotify for Artists platform yet, head over to the

website which I'll link to the in the description and then click the 'Claim Profile' button.

There they'll ask you a few verification questions to prove that it's really you and then you'll

be all set.

Done in two minutes.

One of the best parts of signing up for the Spotify for Artists platform is that you get

your profile automatically verified and you get that little blue checkmark of approval

next to your name.

This will make you look a lot more professional to playlist curators.

Something that seems so small can have a huge impact so it's well worth taking the time

to do.

Now that you have Spotify for Artists all set up and you're all verified, it's time

to move on to Step #2 and that is pitching your songs directly to the Spotify team.

Now this is a brand new feature from Spotify where you can submit one song from your scheduled

release to the Spotify team to consider for their official playlists.

These are playlists like New Music Friday or Summer Indie.

Any playlist that has the official Spotify logo on it.

So there's a little bit of a catch - you can't submit songs that have already been released

and you can only submit one song from each scheduled release so make sure you pick wisely.

Once you've chosen the song you want to pitch, go to it in the Spotify for Artists platform,

right click on it, click on Submit a Song and follow the instructions from there.

Now if you don't have any scheduled releases coming up and you still really want to appear

on those official Spotify playlists, there is still something you can do.

Spotify have said that they use listening data to choose who they pick for their playlists,

so encourage your fans to follow you on Spotify and to add your songs to their own playlists.

Prove to Spotify that you have an engaged audience listening to your music.

And this brings me to my third step - get your Spotify profile all up to speed.

Make sure there's a lot of buzzing activity around your Spotify profile to impress the

playlist curators.

This starts with visual things like picking a good profile photo or filling out your artist

bio and then fill up your page with your own playlists for your fans to engage with and

add a featured song to your profile.

Then promote your profile everywhere you go including embedding it on your website, asking

your followers on social media to follow you on Spotify and sending an email out to your

mailing list.

An active profile will be picked up by Spotify's algorithms and generally impress those playlist

curators.

Step #4 is to research and find the playlists that you want to be featured in.

Now you aren't just limited to Spotify's official playlists.

There are some great independent playlist curators out there with huge followings and

you might even have an easier chance of being featured on those than the official Spotify

ones.

What I suggest you do is create a spreadsheet of all the playlists you want to be featured

in, and most importantly, that your music suits extremely well.

Think of the playlists that you listen to, or bands that are similar to yours have been

featured in, or search online for playlists in your music genre.

And that brings us to our final step, it's time to pitch your songs to the playlist owners.

To find their contact information, go to their Spotify profile and see if they've linked

it up with their Facebook profile.

If they have, you can message them on there.

If it's a company playlist, head to LinkedIn and see who's on their Marketing team.

But don't just jump straight in with the pitch.

Before you mention your own music, compliment them on the playlist, offer song suggestions

that aren't your own and prove to them that you are genuinely a fan of their playlist.

Then they'll be much more open to including you the next time they're adding songs.

I hope you found this step-by-step guide helpful.

Please let me know in the comments if you have any extra questions or if you have a

tip of your own you want to share.

Please hit the Subscribe button to stay tuned on my upcoming videos about how to be a successful

DIY musician and until then, I'll see you next time.

Bye!

For more infomation >> How To Get on Spotify Playlists in 2018 - Duration: 5:29.

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Mighty Magiswords Gotta Get Grup to Get Down Part 1 - Kai Hilton - Duration: 3:59.

PLEASE, LIKE, COMMENT, SHARE and SUBCRIBE my video! Thank you very much!

you

it's mighty magic swords orders for

higher headquarters excitement I'm so

hard why don't you try reading pictures

tell me more

there's a contest tomorrow I signed up

to sing a song and I want to hire you to

play you're agreeing mandatory to back

me up unchanged and exactly three tumors

in off any magic sword it Ralph for you

Oh a member I'm gonna need your moral

support so if you cheer me on

I'll give you a coat of my prized gym

with those gems I could purchase a

special edition ultra read Veronica

victorious and the gratuitous cameos

okay buddy what do you mean me to blame

oh I don't know yet I've been actually

started writing my song but the contest

tomorrow and you don't have a song oh

that's no problem either my speciality I

want to be you one who raised the song

it's deeply personal

Ruff's going to his office that the cave

and stuff where he I can tore my heart

out into lyrical two men taking the job

well I guess you're just going to have

to wait if you'll just excuse me I was

just following right yeah about that you

can't come back this way special orders

you must turns out take off bra barely

see ah Who am I kidding I need some

cooler spy gear let's go

ah much better look there's grep more do

der feeling like you can't ask for my

help

luckily for him I can watch him without

his permission rats he's gone I need to

get closer

raaaar break union rules okay great oh

gosh we got a hurry Oh mister well time

to talk let's go I've been waiting here

for an unknown period of time did you

finish your opus know what we saw I'm

doing and I got it right here

can you give me a sample sure thing sis

let's just have a look-see here welcome

to the Royal entertainer eleganza

bodanza presented by the lovely princess

Angie

yeah the winner will not only win 500

gems but will also in the title of

official entertainer are you all ready

for this motley crew pretty motley

they're all highly unlikely to succeed

we're in deep REM soup and now our next

performer people will demonstrate his

skill climbing hey let's go back the

competition can fly yeah

I will juggle with the Pharisees no less

than ten jugglers now watch very closely

and keep your beautiful life in the

clubs

For more infomation >> Mighty Magiswords Gotta Get Grup to Get Down Part 1 - Kai Hilton - Duration: 3:59.

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Fertility pills to get pregnant - TTC - InfertilityTV - Duration: 4:54.

There are several different fertility pills

you can use to get pregnant.

I'll discuss the ones that work first but

stick around to the end to hear about

the ones that don't work or are dangerous

[music]

Clomid, or clomiphene citrate is

probably the most widely used fertility pill in the world.

Clomid is used to help women who don't ovulate

but also ovulate but also for women who already

ovulate to produce more eggs at one time.

A typical course of Clomid goes for five days.

Monitoring for ovulation is important.

With clomid you can use a home

ovulation predictor test or be monitored

in the doctor's office with blood tests and ultrasound.

Like all fertility treatments, the

success rate with clomid decreases as

women get older.

Plus, out of every hundred pregnancies on clomid,

about 15 to 20 will be twins

Triplets and more are pretty rare.

Clomid will not work for everybody.

If clomid is going to work for you, you usually get pregnant in the

first four months.

So if you are not pregnant by then, think about moving on to something else

[music]

Letrozole, also known as Femara, is

another fertility pill.

Like Clomid, letrozole is also given over five days

It's most common use is to induce ovulation in

women with PCOS.

In fact, well done studies have shown that for

PCOS patients, letrozole is better than clomid!

More women will successfully ovulate

and more women will get pregnant

You may hear about women using letrozole

for other reasons, but there is no good evidence

that it works any better than clomid in other instances.

The risk for multiples with letrozole is about

the same as it is with clomid.

[music]

Metformin, or Glucophage, is a pill that was

originally used to treat people with

type 2 diabetes

Metformin helps treat a problem called

insulin resistance.

Insulin resistance in women can interfere with ovulation.

The two groups of women who are most

likely to have ovulation problems due to

insulin resistance are women with PCOS

and very overweight

women with a BMI over 30.

If your doctor wants to start you on metformin here are

some quick tips:

The optimal dose of metformin is 2,000 milligrams a day but

don't start at that dose!

Metformin can cause side effects such as bloating

cramping and diarrhea.

Start on 500 milligrams or one pill a day and work

your way up gradually.

Also there are long-acting versions of metformin

These will have the letters XR or ER

which stand for extended release.

We recommend extended release to make

your life a little easier and further lower side effects.

The biggest benefits to metformin

are that it does not increase your risk

for multiple pregnancy

and even if you don't get pregnant,

it will lower your chance for

getting type 2 diabetes

[music]

Which pills don't improve fertility?

First, although prenatal vitamins are

recommended before you conceive,

they don't actually do anything to help you with fertility.

You should absolutely take them, however because they will

reduce the chances for birth defects and

help with fetal brain, eye and heart development.

Supplements, such as CoQ10

and DHEA are often sold on the internet

as fertility pills, but there is little

evidence for any benefit for fertility.

Herbal supplements should also be avoided.

A review of scientific evidence

failed to find a benefit for herbal supplements.

People using herbal supplements,

especially women trying to conceive,

should be aware of the possible

risks associated with lead exposure

from herbal supplements.

Exposure of a fetus to high lead concentrations in the uterus

could result in neurological defects,

lower birth weight, premature

birth and an increase in birth defects.

Adverse effects may even occur at lower

levels than previously thought.

All patients should consult their physician

before beginning any such treatment.

If you like this video,

remember to "LIKE" this video!

Have a question?

Leave it in the comments below. We'll answer!

Subscribe for new episodes

of InfertilityTV weekly

Click the link in the description to visit our website

where you can register to become a

patient

For more infomation >> Fertility pills to get pregnant - TTC - InfertilityTV - Duration: 4:54.

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How To Get Comfortable On Camera Using Toastmasters [FOR BUSINESS] - Duration: 4:00.

How can you become more comfortable speaking on YouTube

by going to a Toastmasters Club?

Well, today I'm going to tell you how.

HEY.com.

Hey, this is Dane Golden from HEY.com.

This is the channel where we give

you video content marketing tips

to help you get your customers coming back

to your videos again and again.

So how can you become more comfortable speaking on YouTube

by going to a Toastmasters Club?

Well, I want to tell you that I've been going

to a Toastmasters Club now for about a year.

I have really enjoyed doing it,

and it's really helped me organize

my thoughts speaking and just presenting, in general.

Now, I'll admit I'm not an expert about Toastmasters.

I am just someone who goes some of the time.

I haven't gone through all the workbooks and all the things

you can learn and, apparently, is really great.

And it's a worldwide organization,

and there's probably one in your town.

And usually they meet up once a week.

Mine happens to meet at 8:00 a.m. in my office building,

which couldn't be more convenient.

We have a group of people that

regularly show up and they give talks.

And sometimes we have Table Topics,

which is just you get up and speak

on a topic for a minute or two

and you're given the assignment

and you have to be off the cuff.

But what has really helped, I've seen this happen

with a number of people, is they just become

really comfortable standing there and they come in

and they're very sensitive and they are worried

about getting up in front of a group.

And then over time, they see other people doing it.

We give great feedback to each other.

It's very, very organized and it's very supportive.

And I'm sure each Toastmasters is different.

Some might be more situated to business,

some might be more interested in non-profits.

I don't really know, again, not really an expert.

I know there's all sorts of Toastmasters

and people will go around to a number of them

in their town before deciding which one to join.

So I gave a talk recently at Toastmasters

about my profession, what do you know,

I'm giving it about YouTube.

I had somebody shoot a video about it.

I'll just show you a little clip here.

It's really simple, you just get up and you talk.

And I will tell that the best YouTubers,

you may not believe this, will spend 50%

of their time on producing a video

and 50% of their time producing a thumbnail.

Structure of a Toastmasters meeting is sort of

always the same, there's people who are leading,

people who are speaking, then if there's time,

there's people who are giving talks off the cuff.

You analyze someone's grammar,

you analyze how long someone's taking,

you analyze how good the organization is.

And in general, it really helps everyone learn

to speak better, learn to organize, learn to run a meeting.

I'm sold, I really enjoy it, I wish

I had more time to give to it, but I don't.

So I'm just sort of a part-time member.

But I can tell you that it is helped

me be comfortable on video.

Even though there's no people here,

I know that you are watching.

And so, I feel more comfortable looking at the camera,

organizing my thoughts, and speaking off the cuff.

So if you're having trouble feeling comfortable on YouTube,

I would suggest, you know, just stopping by

your local Toastmasters meeting.

I'm sure you can find them online.

The thing about it is that you can even come as a guest

and participate, sometimes even get up

and speak for a minute or two.

And you can do this more than once

and maybe that's enough for you.

Or maybe, like me, you want to join

and participate most weeks.

And if you want another tip about how to do YouTube better

for your business, just click this next video.

I'm waiting, I'm pointing, I'm clicking.

HEY.com.

For more infomation >> How To Get Comfortable On Camera Using Toastmasters [FOR BUSINESS] - Duration: 4:00.

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What It Takes To Get An O-1 Visa (Alien of Extraordinary Ability) - A Microbiologist - Duration: 2:46.

- I certify, under penalty of perjury,

that I have reviewed this I-129 petition for Non-immigrant

Workers, and that all of the information contained in the

petition is complete, true, and correct.

- The United States Immigration and Nationality Act

is over 1,000 pages long.

Within these pages the INA defines 75 different categories

of non-immigrant visa.

Located somewhere between the N7 and P1 category is the O-1 visa,

intended for

Aliens of Extraordinary Ability

[ ♪ music ♪ ]

- Websters defines extraordinary as,

"going beyond what is usual, or customary."

Our definition is slightly more elaborate.

The petitioner seeks classification as an alien of

extraordinary ability as a Microbiologist.

The regulations indicate that an alien can establish

extraordinary ability through the receipt of a major,

internationally recognized award.

The petitioner states...

- In 2015 I received a grant from the Russian Fund for

Fundamental Investigations for continued inquiry into the

"biotransformation of heterocyclic compounds."

>> However, a research grant is not a prize or award for

excellence in the field.

Rather, it provides funding for research that has not even

happened yet at the time of the award.

While the grant application process can be rigorous,

it is in no way commensurate with a national or international

prize for excellence.

The petitioner goes on to state...

- I am the holder of six highly prestigious

Russian inventors' patents.

- And yet, a patent itself is also not a prize or award,

but rather the predictable result of a properly filed

patent application.

It recognizes originality rather than excellence.

Additional claimed prizes or awards by the petitioner are

actually nothing of the sort by any reasonable definition of the

terms "prize" and "award".

For example, the petitioner argues...

- My postdoctoral position at the National Center for

Toxicological Research is itself a sort of reward,

because the application process is very competitive.

- There are many coveted jobs, at NCTR and elsewhere.

Obtaining one of these jobs may be a significant career

achievement at the individual level,

but there is no evidence that the petitioner's achievements

have received more recognition, or that he has been responsible

for more important findings, than the vast majority of

others in his field.

The petition is denied.

[ ♪ music ♪ ]

For more infomation >> What It Takes To Get An O-1 Visa (Alien of Extraordinary Ability) - A Microbiologist - Duration: 2:46.

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how to get free 8 ball coin link | 8 ball pool coins hack | Free 8 ball coin - Duration: 4:24.

how to get free 8 ball coin link

For more infomation >> how to get free 8 ball coin link | 8 ball pool coins hack | Free 8 ball coin - Duration: 4:24.

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How to get serious about diversity and inclusion in the workplace | Janet Stovall - Duration: 11:05.

Everybody has that one friend --

you know, the single-minded one,

the one who, no matter what the question is,

always finds a way to make the answer whatever it is she's single-minded about.

I'm that friend.

(Laughter)

And the thing that I'm single-minded about

is racism.

If someone were to ask me, "So, Janet, got any plans for the 4th of July?"

I'm subject to answer, "Yeah, I'm going to binge-watch 'Roots.'"

(Laughter)

Or if they said, "Janet, I've got a joke for you:

Why'd the chicken cross the road?"

"Uh, was it a black chicken?

Probably gentrification."

(Laughter)

(Applause)

But for me, single-mindedness is not just caring about something.

It's caring about something enough to do something about it.

It's not just thinking, it's doing.

It's not just praying, it is moving your feet.

And the reason I'm single-minded about racism is because I know

single-mindedness can destroy it.

I learned that many, many years ago.

Back in 1984, I was a junior at Davidson College

in Davidson, North Carolina.

Now, Davidson is a little-bitty town,

Southern town, split by railroad tracks,

with white Davidson on one side, black Davidson on the other side,

and, as black students lived on the white side of the tracks,

we got used to being stopped in downtown and asked for ID,

until the police memorized our faces.

But fortunately, that didn't take too long,

because out of 1,200 students, only 52 of us were black.

There was on black professor

and one black assistant dean.

Things weren't a lot better on campus.

Well, I wasn't OK with this.

And so, I started writing things.

And then I started yelling things.

And after about three years of that,

I got tired.

So I decided to write one more thing;

I wrote something called "Project '87."

Project '87 was really just a challenge to Davidson:

in three years, by 1987,

enroll 100 black students,

hire 10 black professors,

create five Black Studies classes

and hire one black dean.

It didn't seem particularly revolutionary,

but what was different about it was,

we also challenged Davidson to say that if you don't do this,

we will question your commitment to diversity.

It was a real problem.

We put some real numbers to it.

We gave them some real consequences.

Well, the campus went absolutely nuts.

But fortunately, in the middle of this,

Davidson got a new president,

and that president was single-minded about racism, too.

And so, he created a task force

to address the issues in Project '87.

And several months after that,

we produced a 77-page report.

That report was the foundation for all the change that came after it.

Now, I wasn't there to see that change,

because, actually, in 1985,

I graduated.

(Applause)

You are looking at the three happiest people on the planet that day,

because I am leaving.

(Laughter)

However, the change did happen,

and today, there are 185 black students,

there are 16 black or multiracial professors,

there are four black deans,

and there's an entire degree-granting Africana Studies Department.

(Applause)

Project '87 changed Davidson.

But it also changed me, because what it taught me

was there's a lot of power in single-mindedness.

Well, today, I'm an executive speechwriter

for one of the biggest companies in the world.

It's a profession that is 92 percent white and predominantly male,

which makes me a little bit of a unicorn.

But I'm a single-minded unicorn.

(Laughter)

So the thing about speech writing is, it's very personal.

So I spend a lot of time in deep conversation

with the CEO and senior executives,

and a lot of times those conversations turn to diversity and inclusion,

which, of course, I'm always happy to talk about.

But after quite a few of these conversations,

I've come to a conclusion:

I believe that business is in a position to do something

that no other entity can do.

Business can dismantle racism.

Now, colleges can't do it.

There aren't but 5,000 of them in the United States

and only 20 million students enrolled.

Church can't do it, either --

only 35 percent of us go on a regular basis,

and when we do,

eleven o'clock Sunday morning is "the most segregated hour" in America.

But business?

There are a 162 million people in the US workforce alone --

people of all races,

united in the spirit of wanting a paycheck and having to show up to get it.

(Laughter)

Now, I'm aware that diversity is bigger than race,

and racism is bigger than America.

But racial discrimination is the most prominent form,

and Lord knows America is the absolute best at it.

So what if, though, what if

we worked in diverse and inclusive environments

that we had something to do something with?

And since we spend one-third of our lives at work,

what if we did that with people who didn't look like us?

I think the world would be a totally different place outside of work.

That can happen if business gets single-minded about racism.

But the question is: How is that supposed to happen?

Well, I think there are three things that business can borrow from Project '87:

real problems,

real numbers,

real consequences.

Like it or not,

diversity is not really a problem for business -- yet.

I mean, it's a nice thing to have, it's the right thing to do,

but for decades, we've been trying to make the case

that diversity fuels innovation and customer insight.

I mean, at this point, it's kind of a no-brainer,

a little bit like hearing a smoke alarm going off

and standing with your hand on the hot door,

waiting for some data to tell you that your house is on fire.

Because the data is already there.

Ethnically diverse companies perform 33 percent better than the norm.

Forbes's best workplaces for diversity enjoy 24 percent higher revenue growth.

And yet, here we are in 2018,

and there are only three black CEOs in the Fortune 500.

And if your name is Molly or Connor,

you've got a 14 percent better chance of getting a callback on your resume

than if your name is Shanice or DeShawn.

And all of this, despite the fact that by 2045,

America is projected to be a minority-majority country.

Here's the thing:

the business case for diversity, as it stands today,

doesn't really speak to any problem.

And the only way business is going to get single-minded

about racial diversity

is if it has a problem that is urgent and relative to somebody

other than people of color.

I got one:

How about employees and customers?

Because no matter what business you're in,

you're going to need those, right?

Well, let's talk about some real numbers.

If you have employees and customers, wouldn't it make sense

if they looked a little bit like the people that work for you?

So if that's the case, maybe your employee base should be 13 percent Black

and 18 percent Hispanic,

because that's what the population looks like.

Maybe that's what your customer base looks like.

But let's be clear:

diversity and inclusion are not the same things.

Diversity is a numbers game.

Inclusion is about impact.

Companies can mandate diversity,

but they have to cultivate inclusion.

And if inclusion is what you're after,

you've got to calculate some slightly different numbers.

How about 30 percent?

Because that's the point that research shows

at which the voices of minorities actually begin to be heard.

If you want a real problem,

you're going to need real numbers to fix it,

and if you're not willing to set real numbers,

then maybe you're not real serious about diversity and inclusion.

That brings me to my third point:

real consequences.

Think about this:

when salespeople forget what they're doing and don't come up with their numbers,

what do we do?

We give them a little time, maybe we give them some training.

But then if they don't hit those numbers eventually,

we fire them.

However, when you start talking about diversity and inclusion,

we use terms like "accountability."

And maybe we scold, and maybe we hold back an incentive or two.

But you know what the best incentive is?

A job.

And you know what the best disincentive is?

Losing it.

So if companies really want accountability,

they should assume that that is a given.

Consequences are what happen when you don't do what you're accountable for.

Imagine this:

imagine a place where people of all colors and all races

are on and climbing every rung of the corporate ladder;

where those people feel safe -- indeed, expected --

to bring their unassimilated, authentic selves to work every day,

because the difference that they bring is both recognized and respected.

And imagine a place where the lessons we learn about diversity at work

actually transform the things we do, think and say outside of work.

That is what happens if we all work together

to fix what's broken.

That is what happens if we stop praying for change to happen

and actually start moving our feet to making it.

That is the power of single-mindedness.

Thank you.

(Applause)

For more infomation >> How to get serious about diversity and inclusion in the workplace | Janet Stovall - Duration: 11:05.

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HOW TO GET TONS OF AUTHENTIC VIDEO VIEWS - MARLON HILL - Duration: 43:41.

Say Hello, Hey thanks for unmuting me to -

Wonderful, I can hear you loud and clear.

Well welcome back everyone, and we are

now in the homestretch of our two-day

basic training for speakers, speakers who

want to achieve reach and influence for

their important message. Our last speaker

is Mr. Marlon Doll. Allow me to introduce

him to you. Marlon is a video marketing

expert and from personal experience, I

can assure you that, that is not an, that

is not an empty claim. He is the founder

of the Vireo Video, where he works with

brands, to create video marketing

strategies that generate scalable

viewership, leads and sales.

Prior to very Oh, Marlon worked at the

world's largest YouTube network, called

BB TV, growing some of the largest

channels on YouTube. Marlon has been

certified by YouTube, in audience

development. Marlon is also a content

creator, hosting a cooking show called

Bachelor On A Budget, where he teaches

viewers how to cook healthy, tasty and

affordable meals. In East Vancouver, you

may spot Marlon, cruising around on his

electric skateboard. Fellow members, let's

put our hands together digitally and

welcome Mr. Marlon Doll. Your opening

question is this how do you want us to

handle questions? Do you want to deal

with them as you go, or do you want to

deal with them

all, as a batch toured at the end of our

interview. I assumed that it was all at

the end, but I'm totally fine to answer

them midway through. All right so

attendees, please put your questions in

the Q&A, not in the Chat, put them in the

Q&A and that there that way there's one

place for Marlon to keep an eye on, over

the course of this interview. And Marlon,

your first interview question

is to tell us why video views are so

important to the life and times, and

career and ability to attract powerful

following of a, of a serious speaker? Sure,

let me share my screen here with him. One

sec, there we go, it's coming. Okay you can

see my screen? Yep totally, so this kind

of answers it.

I want you to imagine, if your videos were

getting tens of thousands of views and

what that would do? So is this going to

provide new revenue sources, provide new

opportunities, if your videos were

connecting with an ideal audience, such

as your customers, your clients and then

they start coming to you, instead of you

chasing them. And your videos, they live

on for well, as long as you keep them up,

or the platform and stay alive, but these

videos, they can continue to generate new

audiences in new traffic, so on my, my own

personal YouTube channel, I have videos

that I produced two, three years ago and

these still generate 30,000 monthly

views. Some of these videos and continue

to kind of build an audience for me and

so it kind of works passively, and so

these video advertisements that you can

potentially create, can be generating

prospects, leads and customers even while

you're sleeping. That has a, Roger, Yep Yep

absolutely!

Yeah, well done, and now while I

introduced you those words that I

provided more my words, I'm sure our

listeners would love to hear from the

horse's mouth, that's you, where how and

where you develop this expertise. Yeah

absolutely.

So as you mentioned, I used to work at

in TV and this is the world's largest

YouTube network, and so I had the

privilege to help some of our smallest

to largest creators grow their audiences,

and got to work with some really amazing

brands. So I helped World Star Hip Hop, we

were generating a hundred million

monthly views. I optimized the video, they

got two billion monthly views, sorry, two

billion total views. Major Lazer's lean

on um since then they were helping lots

of creators, I saw an opportunity to

really help brands and personalities,

like individuals, that had a bigger,

bigger message. They weren't just

creators, it wasn't just around content.

They had a service or product that was

providing value and so we started

helping brands, through my video

marketing agency very old video. So these

are some of the brands, that we've had

the privilege of help, helping to grow

and locally and abroad in the States, and

Yeah, that's, we've been pretty hands-on

with brands for the past two-and-a-half

years, and through that time got the

privilege of being a YouTube Certified

Consultant by YouTube, going through

their Audience Development Training

Program. So a wide range of the

experience with the video strategy and

with video distribution. You're going to

have to update that customer slide.

There's, there's one notable, there's one

notable logo missing! Yeah, there's a few

and but one notable. So now why don't you

segue into giving us, say, thirty

minutes of real basic training, on that

on the things that, that our audience

that our listeners need to do in order

for them to get tens, if not hundreds of

thousands of video views. Yeah, absolutely!

Okay, so I want to point out, I've done a

similar training before for the TEDx

speakers and we

kind of this is an example of TEDx

videos, so I wanted to point out that

here is a video, that was uploaded two

days ago. At the time, in this picture and

you can see the kind of the range of

viewership, and this video has three

views, and so when creating content your

videos just don't automatically become

viral, even if you put it on a, on a

platform or channel, that has a great

audience. It requires quite quite a few

things for that video to perform. We

don't want to do, we want to make sure

we're like sinew. This video here has

three thousand views, eight hours ago, and

why that's important. If we're gonna

build up that early viewership, this is

where you're more likely to have a video,

like Maureen McGrath was a previous

TEDx speaker and her video now has 12

million views, and so because this video

initially performed really strongly, in

the early, in the early stages, it

continued to kind of grow and we're

seeing that with some of the speakers

that were working with through, through

TEDx and from our own clients, that's if

you get early engagement, those videos

start to perform quite rapidly in long

term. This video for example it was the,

it's now the tenth most popular TEDx

talk. I included some of the tags there. It

was about No Sex Marriage Masturbation

Loneliness, Cheating and Shame, and this

video has performed quite strongly for

Maureen. So there was an analysis, I found

of 2,550 TED talks and I want to

highlight some of those, some of those

key things that was discovered. So what

the data showed was that videos, that

performed really strongly, they had a

high number of comments, so great

engagement is one of the strongest

factors of engagement. So when your video

is up on the platform, you want to make

sure, that you're asking people to engage,

that you're commenting back, that you're

asking questions as much as you can, so

this shows YouTube or

whatever platform that you're on, there's,

there's engagement. It signals that people

are interested. There's a conversation

happening and it also increases that

watch time of your videos, so total

minutes watched and the audience

retention, which are both factors on all

platforms for those videos to perform.

There should be translations in mix

languages and the video shouldn't be too

short. So you videos that are say five

minutes don't tend to perform as well

for certain terms, versus a ten minute

video. This has changed, because these

platforms they want to keep people on

for as long as they can, so you want to

keep it to as long as that. You can keep

people engaged, so not too short, not too

long. The tags were discovered to be

around three, eight tags and uploaded on

a weekday. So we, here's some research

tools. These are tools that can be really

strongly for you, can work really

strongly in the research process, like

before you even present or do your talk,

but also after in the optimization

factor. Once you have a video, and you

want that video to perform, but what you

can do is take the talk that you are

planning on having and put that title

into Google and into the YouTube search

bar, and see what results come up. Do you

have any key terms there that have

active, actively being searched and you

can kind of see what the monthly

searches, are with tools like Google

Keyword Planner. This is a Google Ad tool,

that you can see what the monthly search

results are of specific terms, because

when your video is on these platforms, if

you don't have descriptive phrases

around the content, then people aren't

going to discover that because it

doesn't give it enough information about

what the content is. So if they type

something in and it doesn't actually

describe the topic it's more, so a phrase

a catch phrase, around that, then it could

potentially hinder the growth of your

content, so it's worth even looking at

similar videos

to your topic, and just seeing kind of

some of the top topics and titles and

other people have had success with. So

some of the most important elements for

talked to go viral on YouTube and other

platforms. You want to make sure that you

have a great click through rate. So people see

your thumbnail in your video on the

platforms and they click through, and

YouTube, just a couple months ago, is now

showing this in analytics, so the biggest

impact that you can have with

click-through rate is having a great

visual, that thumbnail, and a great title.

That's a title optimized, both for click

ability, so it's almost almost click

bait, but you're baiting people to

actually listen and watch to great

content in Search, search oriented. So as

I was saying, include a couple, main

keywords into the title, so that people

actually can just discover that through

the search, search bar. Audience retention -

so this is the average percentage of a

video viewed and this is a super

important factor for YouTube, because as

I mentioned earlier, they want to keep

people on the platform, so if you have a

20 minute video and you're keeping

people for 70% of it, YouTube's really

going to promote that content versus if

it's 30 seconds, even if someone watches

70 percent of that. They're much less

likely to promote that content, because

they want to keep people on the platform,

to sell advertisements. Watch time - this

is total minutes watched, so getting

people to actually watch the videos, this

is a factor of that audience retention.

Overall engagement - so seeing signals of

comments, of likes, of people watching

more videos and getting those early

signals. So early viewership happening,

that while that videos is still new in

the first week. That it's actually

getting traction, it doesn't take six

months for it to actually pick up and

tastemakers. So this is where you have

influencers, or people

within your network, who are sharing this

or this has been featured on certain

blogs, that have credibility. That is much

more likely to how to have a really

growth effect on the videos. Overall

growth - so an example is if it were, to

be shared and uploaded heavily on Reddit.

For example, I've had videos there that

have made me millions of views, just from

one Reddit post that caught on, so to

have that early engagement, that's, that

is super important for these videos to

actually perform, and getting that

initial viewership velocity. So we'll

talk a bit more about some of the

factors that will help influence this. So

we're gonna talk about optimization so

these are some more tools for the

optimization process, so Rev.com this

does closed captioning. You can get your

videos captioned. This provides

additional metadata for the content

metadata being information around it, and

just having captions has been shown to

increase watch time by up to 12%, and

that's just on YouTube. On Facebook, I

think that's even greater, because often

people will watch videos without audio,

and so you want to make sure that

they're captioned, whether you're using

their own captioning service or your

hard-coding, so actually editing the

captions overtop of your videos. Some of

these tools, Vid IQ and Tube Buddy. These

are Chrome extensions, that you can add

these give you quite a bit of

information, about what tags other people

are using. They can show you what videos

are trending. They have a wide suite of

different tools and functions that you

can leverage and Social Blade will show

you other channels, what kind of

viewership they're getting or your own

channel. And I don't, will even give some

predictions for monthly viewership, so in

optimizing. To write a great title you

want

to be specific, so don't be vague about

what it's about.

Include, make sure you include some

search terms. Don't stuff it with really

long complicated words, that people are

never going to use or type. Prefer to use

rather interesting verbs, so such as

learn, visualized versus forms of be like

is M were, and for adjectives, make those

a bit more specific. So don't have

generic adjectives like "awesome", you want

to have a bit more interesting

adjectives such as "scary", "slimy" etc. You

want to also write a detailed

description. So the description gives a

lot of information about your talk for

the viewers, and for the platforms. So you

want to write this, as if someone has not

seen the video and that you can kind of

hook them to want to watch. So you can in

in just the first sentence, writing a

hook that encourages people. So this can

be a statistic or a fact and even

questions. Getting people to question

more, but what the, what the video is

going to be about and just describing

and the overall, the overall talk or

video. And if it's around your personal

story, you can, you can say that and

include that you also want to include, a

bio in that description, so four to seven

sentences in there and that's, that's

after you've kind of described it. Those

first few lines of the description are

quite important for metadata, so

information around the video. Now, you

don't necessarily want to keyword stuff,

but make sure you do have a a bio in

there, that describes you and why people

should trust you. transcribe your video

so this is for, this is the captioning, I

was referencing

and if you use a tool like Rev.com, you

can export this and then you can even

repurpose those captions, to say create a

blog post, or use it for shorter content.

but this, as mentioned here, this helps

people who are deaf and or

hard-of-hearing and/or for just people

who learn better by by reading. So in

that distribution, you're going to want

to share this out to your specific

audience. So this, is, kind of PR, make sure

that you're you're emailing this out to

your media audience, but also to

potential influencers, bloggers, who've

written similar content before. So for

the distribution, what existing channels

can you leverage to influence the

success of your video? So existing

platforms that you may have your

newsletter, your blog, you can include it

in your email signature, or on the home

page of your website. Tools like social

tools, like Pinterest, Facebook, Instagram,

Google+, Twitter, LinkedIn, Stumble Upon,

Reddit - all of these are tools that you

can potentially promote that content and

each of these platforms, have their own

communities and so if you can tap into

communities, that are based around your

topic. Then they may share that through

to their own audiences, because it's very

targeted. So who are the most influential

people in your tribe, that will help

spread your message. You want to identify

this, have a call to action, so you're

gonna want to have a verbal call to

action, either in your video or in the

the messaging, when you share content out.

So when you share your content out on

social media, or in your to your email

list, you want to make sure that they do

a couple key things, that they watch the

video in its entirety. Maybe they think

I'll just go onto the video watch for a

couple

seconds, so you get a view and then turn

it off, but you want people to watch it

and you know, to watch it because that

will increase your audience retention,

and they'll likely just watch it, just

because then, they're engaged with you

and they want to, but if you can kind of

explain the importance of that, that will

help influence that overall audience

retention. Ask them to comment on the

video, then you can comment back. As I

said earlier, this is a huge engagement

signal, that really helps the performance

of this. Share the video, ask them to

share, ask them to "like", so those are some

of the key things, that you want to ask

your immediate audience, and any other

audiences, that you connect with. To do so

should you pay for views? So there's

there's a couple different ways that you

can get views that aren't organic, so

kind of paid distribution. So AdWords -

this is now Google Ads. Google Ads and

here's, that's where you can actually run

YouTube Ads and have people watching the

video that are very targeted and very

scalable, because these these platforms

have massive audiences and you may have

a limited reach of how many people you

can touch organically, but with media

buying, you have a much greater potential

and depending on the topic - if this is

related to your business, then having

your video, in front of a specific

targeted audience, can really help scale

your potential leads and conversions, and

this is one of the main things, that we

do at Vireo Video, my agency. Facebook

Advertising, so similar to, to Adwords.

They have their own social platform and

your videos you can either promote

that natively, so natively upload that

video to Facebook, like a trailer 30

seconds, and get people to watch the full

video on YouTube, or post an image ad.

So just an image of you, maybe with a

motivational quote, and have that

promoted and linking back to say the

YouTube video. On Instagram Ads, paid

publications, so actually finding blogs

and that are in your niche and asking

them to promote your, your content and

often, that will come at a price, and is

it worth finding a random person on

Fiverr? I would say no, because then

you're risking fake views, and this can

lead to fake BOTS. And BOTS -

so this is people, who sorry not people,

this is algorithms that are watching

your content essentially, but often they,

these platforms can detect it and you

risk your video being shut down, and the

channels being shut down, and risking the

overall performance of that content,

because if that bot is audience

retention, it just happens for one second,

because it's just opening up the video

and it only shows for one second, then

you're gonna have a really low audience

retention, or that it all comes from one

demographic, that is in third world

countries and YouTube kind of recognizes

that. So the, these platforms can pick up

on these signals quite easily, and even

if someone were to go into analytics -

like I can kind of pick out if there's

been bought views for, for a

certain video or even for a whole

channel. Roger,

do we have any questions, we want to

address before we get into - There is a

question about the description. Terry

asks "first few sentences of the

description are important. In what way?

What question should I be answering with

my first few sentences or what targets

do I need to understand to leverage an

excellent description?" So if this is the

description on the actual video, the most

important part is to make sure you include some of

those key terms, that people are

describing and just describe the content

overall, but this is where your videos

can potentially pick up on some of the

metadata, that people are actively

searching for. So include some of those

main keywords and those videos on the

platform's are much more likely to

recognize what the contents about, even

more so than including keywords, or, or, or

tags around the video. There's a lot more

weight to the description, the metadata

of the description. Kyra, Kyra, sorry for

mispronouncing - has a question regarding

the channel YouTube. As a personal and

business page is important to have one

versus the other or both. So for if

you're going to add someone to a channel,

you need to have a business page, there's

no way really around that unless you

share passwords and you're gonna want to

do that ahead of time because if you

have a personal page and you have made a

lot of comments, then those videos can

actually, sorry, those comments can

actually disappear and I've had that

issue, where I had hundreds of comments

that I had responded to on my personal

channel and they all disappeared, and so

now there's, there's threads of people

commenting back and forth to each other

with without me included. So it looks

kind of silly and you lose out on all

that work that you've kind of engaged

with your audience.

Marlon, how can you tell if your YouTube

channel is a business or a personal

channel? Yeah, so it's, YouTube doesn't

really classify it like that, but

basically when you go to add an Account

Manager, I think it's youtube.com/accounts, 544 there should be an add, add a

manager to it, and if there's not

then, then it's a personal account.

Okay,

there are no further questions at this

time.

Hearing none, so why don't you now segue

into your irresistible offer as to how

you can tell, help us attendees record

the kind of number of video views, that I

know your TEDx Stanley Park, your clients

have recorded.

I didn't realize Maureen was one of your

clients. Oh she's not I was actually just

referencing, just, the success and the

importance of getting early viewership.

It's your talk, and I do have some

examples here of where that's important

for our clients. Okay Yeah so over to you.

Okay, so for the overview of the offer. So

this is around repurposing your content.

So taking that talk and creating

trailers, taking screenshots from it and

really leveraging that video, to give a

lot of credibility to your brand and get

more people to see it on platforms, that

they may not watch for 20 minutes. So

we'll take that video and chop it up

into smaller pieces, so like a 30-second

trailer of your contents, and this is a

specific offer for people, who have say a

single video, that they want to promote

and we do have larger kind of packages.

More comprehensive ways that we work

with brands, who are paying us from a

thousand to six thousand dollars per

month, but this is kind of an offer

specific for this audience, so this is

implementation by myself and my team to

maximize the viewership of your video, so

this includes Facebook and YouTube, add a

promotion of a single

video, so you're gonna get that early

engagement for credibility and for that

increased view velocity, so the amount of

people watching your your views on a per

hourly and for daily basis and getting

in front of a very targeted audience. So

here's one of the speakers that we did

work with recently. This video came out

four or five months ago.

So Karen McGregor, she's in the top 1%

for videos that have been released this

time, around this time, and her video has

over 350,000 views and she's been

working with us basically since the

beginning that her video was promoted,

and one of the main things that we're

doing here is YouTube ads. So getting

this video in front of her specific

audience, and we've also taken on this

video and cut out little segments or

stories and repurposed this content on

to other platforms, so on Facebook on, on

Instagram and not only does she get

immediate viewership from this, but she

also gets people, who are going to her

landing page and buying her product and

so while her goal is 1 million views,

which were on track to hit for one year,

now we also get the residual benefit of

also getting clicks and new leads and

prospects for her, for her business.

Andrea Menard was another speaker that

we were working with. So her video has

60,000 views. This is an example of one

of the 30-second trailers, so we'll

include a title up at the top and then

hard-code captions in middle and this

actually leads to the full version on

YouTube, and so then, YouTube sees more

signals of these videos being promoted,

so we use the sizes. So this square size

works really well on Facebook and on

Instagram, because it takes up more of

the screen than say a 16 by 9, but this

is a great way for people to get a

bite-sized bit of your content, rather

than them have to, if they're not

necessarily ready to engage

20 minute video right away. So this is

kind of the plan that we've structured

and open to customization for.

If you're more of a business that's looking

to use multiple videos and wanting to do

re-marketing but for this plan, its $700 a

month so in month 1, this is where we get

access to the accounts, we develop

persona, the specific audiences that we

want to connect with. We'll set up those

YouTube campaigns to start generated

targeted views, and so there's also media

spending that's necessary there, so from

$300 to $600 per month,

depending on what you would like to

allocate, that can reach around 15 to 30

thousand views monthly on that, through

paid, not including kind of the organic

growth that the content gets. We'll

create those trailer video assets, so

editing of that in month two. This is

creating some of those motivational

quotes, so taking either pictures from

your talk or screenshots and including

some of the key phrases, some of the key

messages, that you want to get across,

that can work really well, over, over an

image of you speaking in front of a

large audience. So this is where we

optimize some of the YouTube Ad

campaigns and also set up Facebook Ad

campaigns of the trailer, and with the

those motivational quote images in month

3. So this is what we'll trade another

trailer, so another condensed version

that clip of your talk and optimize

those initial campaigns, so we're getting

a lower cost per view. Generally we're

averaging around one to two cents per

view for, for paid media, so it's quite

affordable for, for getting your message

in front of real people, and we'll also

create some new image assets, so those

motivational quotes to get people

engaged. If you are interested in

exploring this or more customized kind

of approach

here, you can schedule a time with me. It

works through Calendly, so

vireo video.com/contact-Marlin and that

will take you to this page, and you can

kind of book in a time, and you'll go in

our both our calendars there. That's my

email, if you want to take that down

Marlin@vireovideo.com. And you

have questions. So there's a question

from Peter on the Q&A, so Peters asking "I

listen to a lot of podcasts, because it's

easy with the iPad to, to subscribe to

them and see new ones. I want to make

videos often enough to create a following,

but haven't seen the same ease of

subscription, via a YouTube app. Am I

missing something that would help

followers see regular updates?" So YouTube

doesn't automatically share your content

to your your audience, just because

someone has subscribed. It's kind of

silly that they don't, but because people

subscribe to a lot of content, and if

they were to show on every subscription

then it would kind of overwhelm people's

feeds, and you can still go to a

subscribers tab, but they don't get a

direct notification. If you want to your

audience to get a direct notification,

what you have to do is actually go and

tell people to click the little "alarm"

notification, after they subscribe.

There's going to be "alarm" notification,

so click that and then they're gonna see

regular updates. Other methods include

using playlists, so that they are more

likely to watch through multiple videos,

or to have a call to action, to get them

to your email lists, to offer them

something of value outside of your

YouTube content, that you can get them to

subscribe to your email list or other

social platforms, so that you can let

people know outside of the platforms,

that you have new content coming.

Thanks Marlon, and there's three more

questions. One from Jessie, one from

Candace and another one from Peter. Okay

Jessie asked "what are good ways to

respond to comments, so people keep

engaging? She says "I have responded to

comments and then nothing continues, are

there some tips on ways to respond to

comments, so that it continues engagement?"

Main thing is asking questions. So if you

want someone to respond, if you end the

conversation, then you're ending the

conversation. Someone's not going to come

back and and acknowledge that, versus if

you ask a question that's specific to

what they commented on after you kind of

acknowledge their initial comment, then

they're more likely to come back and

engage. What you can also do is be the

first comment or be a separate comment

asking a question, so that other people

see your question. They're not just

responding to the video, but they're

responding to your comment, that's maybe

pinned to the top of, top of the video

and responding there. Candice asks "your

website again is? so that's vireo

video - VI REO video.com, One word. I'll

drop it in the Chat here, Yeah

Vireovideo.com/contact-Marlon and

schedule a time with me. Peter has

another question "would it make sense to

run the audio feed, through a podcast

channel as well?" Yeah, so a lot of people

will repurpose their content. They'll

take those YouTube videos that they've

done, provided that you have great audio

quality already and repurposing that for

podcast. That is a strategy that people

actively use or for a repurposing that

for blog posts, for example at - Marlon

maybe you could explain this to the

attendees, those, those attendees, who

are speaking on the Vancouver Get

Inspired Stage

and I the producer, share the revenue the

ad revenue with them, 50/50 which raises

the spectre of that VGI, having to

qualify to become a YouTube partner.

Could you explain to the speakers, how

that whole process works? Sure, so in

order to become a YouTube partner, you

have to have a minimum of four thousand

hours of watch time, I think, over the

past twelve months. So watch time being

total minutes watched and also 1,000

subscribers minimum, and so it does

take a bit. So this was implemented

around a year ago. These are more

challenging kind of metrics to achieve

but it does require some consistent,

valuable content, that people want to

engage on to subscribe, and want to

watch multiple videos and that, that

might explain, help you understand, help

you attendees, understand why the

explainer and promotional videos, that we

just shot of you, a couple of weekends

ago, that will be posted on to the GI

Youtube Channel. It's to start that

viewership and start that channel

building, so that we can qualify as soon

as possible,

for the YouTube, to be a YouTube partner

and only as a YouTube partner, can we

receive advertising revenue, which of

course then gets split 50/50 but if

there is no revenue, fifty percent of

nothing is still nothing, so we want to

get that YouTube Partner Program status

sooner rather than later.

Now I notice there's no more questions

and there's no more comments other than

an appreciation for from Tracy, thanking

you Marlon, so

there are no more questions. Would you

like to say a few closing words. Well

thank you for being a part of this.

I know I'm last one so I hope it hasn't

been I, I hope it's been somewhat engaging.

If, if you want to just, if you have any

questions, that maybe the program wasn't

necessarily a fit for you, feel free to

reach out. Yeah, if you have any follow-up

questions related to video, video

strategy, video distribution, shoot me a

message happy, happy to help. Great, so it

simply and remains for me now, to thank

Marlon on behalf of all the attendees,

and since Marlon is the last speaker, I

just want to thank all of you, who have

hung in there for for a two days.

I hope the content has been interesting

and stimulating and that you can use the

the mini-training that each of our

speakers gave you. Some of you may wish

to retain some of the experts, others may

wish to go it alone and use the basic

training, that you have already received.

Marlon, just a little clarification. You

don't offer any training programs. You

simply offer a done-for-you program is

that correct? Yeah we have one-on-one

consultations with myself, so if you want

to want a one-hour consultation, we do

have that and that may be wise, if you

want structuring on what your actual

title of your video will be and any

feedback on your scripting, for how that

will actually perform on YouTube. Okay

now what Wendy, one of, one our cast the

attendees. Yeah so if you just want an

hour it's $200. You're getting years of

experience compacted and into a single

hour, and if you want longer than that,

then we can discuss. Wonderful, so

attendees, this is the first time the

team has used this format to

to make our speakers aware, and make the

world at large aware of the 11 ancillary

skills that that speakers, who aspire to

have reach and influence really need to

be aware of, and ideally master some

of them. It would be very helpful to us

going forward, if you would offer me some

feedback via email

RogerK@GetInspiredTalks.com and those of you who

have my phone number, feel free to feel

free to call, because it just seems the

the vibe is good. This, the experts are

enjoying this. I think you're getting a

lot of valuable, perhaps eye opening

information that, that now you have a

realistic assessment of what it takes to

have to be in a High Impact, High Impact

Public Speaker, but you're filled with

important messages and the more, the more

impact you can have, the more those

messages will mean something in our

world, which has its fair share of

troubles and you have your fair share of

solutions, so it's great synergy, that we

really want to capture for the benefit

of humanity. It just remains for me to

say thank you again, thank you to Marlon,

thank you to the other ten speakers and

wish you all good night. Happy Sunday

Bye-Bye

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