[Fabio] Yasss! It's a good day today. My name is Fabio and I'm on Coffee With Kyle's.
[Kyles] Cheers. [Fabio] Cheers. [Kdub] So Fabio, how do you take your coffee?
[Fabio] Double-double man here in Canada. Double-double. Double-double at Tim Horton's is
what you would normally say. Just go up there "Double-double". Two cream
Two sugar. [KB] Nice. [Fabio] That's a signature at Tim Hortons. You just double-double, and that's it. [KB] Love it, man.
So Fab, what are you the most obsessed with in your professional life, right now, in two words?
[Fabio] Two words? I'm gonna say telling stories. And the reason I say that is
because that applies to both my career, so whether it's as a
partner specialist in marketing and branding, or on the personal side of
things, whether it's on LinkedIn or you know speaking to students, what have you.
Everything is about stories. Telling stories, talking about how it relates to
other people and that's one of the things I just love because when you tell
stories who can relate to it so yeah everything I do is is telling stories
and getting people to connect with the journey that I'm on and as well as myself with
theirs. [Kdub] That's awesome man. So when did you realize that you were an avid
storyteller? [Fabio] I don't even know like it was I would say probably it hasn't been
that long but I'm gonna say I've always enjoyed stories and I took a course here
here in Hamilton on storytelling and it was part of a leadership certificate
through the university, McMaster University, and took leadership and
innovation and on the leadership stream there was a really good course on is
this storytelling and I just loved it and one of the instructors said she
was such a great storyteller and such a good speaker and she said I have
probably about 80 stories in my back pocket that I've memorized that I like I
can pick out no matter where I'm speaking and I just
I can take one and I apply it to whatever the topic is and I just mold
that story, that past experience, childhood, whatever it is and I take that
that story and I can mold it to whatever speaking engagement it is different
topics and I can relate it and she said a lot of people don't realize it's
not just telling stories on a whim that people prepare them and they know them
and I was it that's so interesting so I really I love that I love that course
and I really started to think about marketing in the modern day like 2018
and how important storytelling is and and showcasing your brand in a way that
people can connect with. A good story requires emotion like it really does to
need to connect with it from an emotional standpoint right that's why
you see good brands when they tell stories they always hit an emotional
side of things that could be like it could be anger that could be sadness
that could be happiness it could be humorous right those are things that
like trigger an emotion within us and what a lot of people don't realize and
I'm no doctor but in our brains like there's a part the part of our brain
that makes that is in charge of decision-making which is that the
prefrontal cortex is also in charge of our emotions so
that's why like when you're super, you see someone that's like
super sad and they go through a breakup and they're like I just want to go
shopping they make bad decisions because of the emotional response right so then
the same side of thing is that from a marketing or branding standpoint you can
connect with somebody from an emotional standpoint telling a story or what have
you that triggers a good emotion in there in the brain which causes them to
make a decision to be like I love that brand or love that product I want to
make that purchase decision right so it's so interesting how storytelling
can connect people to make decisions from a marketing standpoint or from a
business standpoint but also from just a personal development standpoint like if
someone tells a story that you can really relate to that decision can be
like that really motivated me and it could more what are they somebody to action
making a decision to change their life to change the current situation and so
everything is about storytelling and and it gets people to getting to that
emotional side of things and that's what I love about it because that gets really
that grips people that's what so makes it fun to to to tell those
stories and then see people make those those concrete decisions to change their
situation which is what I love. [Kdub] Well I love that and my prefrontal cortex
is telling me to emotionally respond with [Kyles] Caffeinated Questions! [KB] Left or right?
[Fabio] I have to go left cuz I'm a lefty [KB] Me too! So cheers to that. [Fabio] Cheers.
[KB] The weird ones that wear the watch on the wrong side. [Fabio] Yes or like when
we're drawing you get the pencil like, on your hand, you know what I mean?
All day, during exams. [KB] Spiral notebooks are not friendly.
[KB] Karaoke: solo or duet? [Fabio] Oh duet man. A hundred percent. One hundred percent. Can't do
it alone. [Kdub] Swing dancing or jazz dancing? [Fabio] Swing dancing. It has more
energy to it, I love it. [KB] Audio books or physical books? [Fabio] Audio books. It's easier
for me to consume. [Kdub] Sun or moon? [Fabio] Hmm gotta go sun, man, on that one.
[KB] Math or science? [Fabio] Ooh both are terrible. (laughs) I am going to have to go with science.
[Kdub] The Beatles or Led Zeppelin? [Fabio] Ah, Led Zeppelin. [KB] And then, last thing, would
you rather fly in space forever or swim in the ocean forever? [Fabio] Ooh...
I gonna have to go ocean, I'm gonna have to go ocean cuz you can still meet people
there at least people can meet you at sea or whatever. [KB] Merpeople. Merpeople.
[Fabio] People can meet you at sea and yeah you know bring the boats together or
something you know as opposed to being in space no one could see you. [Kdub and Fabio] "Merman". [Fabio] Yes we will
morph into mermen. [KB] Alright time for an Espresso Shot. The big, lurching question.
Fab, if you could drink coffee or whatever you want to drink with anybody
that has ever lived or ever will live who would it be and more important than
that what would you talk about, what would you ask them? [Kdub] Over coffee [KB] Or
whatever. [Fabio] Ooh, good question um I'm gonna have to say like and this is
like dead or alive or this is people that are living today? [KB] Yeah. [Kdub] Dead or alive. [KB] Anyone that has ever lived.
[Fabio] Dead or alive. I have to say actually my faith is a big part of my life so I have
to say Jesus Christ I actually like being able to have to sit with him and
and chat with him would be quite an experience and be pretty cool. [KB] What would you ask him?
[Fabio] What would I ask him? I don't know like I just I would just ask
him about his his life and just get to know him better that sort of thing in
real life would you be which would be awesome get closer with him and then
from another standpoint I would probably say there's a guy that I just I've
always really wanted to meet hopefully get the chance to to one day awesome
awesome coach and consultant Brendon Burchard
love his stuff love his stuff so he's another one I would say who's
probably living today that I'd love to meet I pick his brain and have a coffee
with in chat chat with him over his journey his journey his his story is
quite amazing as well in terms of how we went from where he is to where he is
today. One of the best coaches in the world. [Kdub] I was just gonna say what we'll do is. we'll look him up and (bubble popping noise) drop him right down there and tag him.
[KB] I was gonna say that I think Fabio just changed the format of the show because that just gave
me an idea like now it would be like the Double Espresso Shot: Who would you have
coffee with that's dead and who would you have coffee with that's alive, the Double Espresso Shot! [Kdub] I love it! [KB] So Fab, one last thing, parting piece of guidance, parting
thought or a thought-provoking question for the viewers, your call. [Fabio] Okay I would
say I would say especially in our careers or in business no matter what we
have this notion that we for whatever reason want to go out things alone and
just like plug away and put our head down there's that great quote right if
you want to go fast go alone if you want to go far go together and that's one of
the biggest things that I've really learned is just bring people together
that can that can yeah you guys can share on that
journey with just like you guys together doing it right just one you do it to
living proof right we're go together and build a community of people and you'll
go further instead of doing things alone all the
time and plus who wants to celebrate your wins and successes your
accomplishments alone you want to do with other people that are there and
that you can that you can celebrate with along the way so that's what one of the
biggest things is seek out people that you can bring along on that journey and
and take them with you and work along side to accomplish those
goals so it's one of the biggest things especially for me I would say when I
first started I wasn't like that I was like put your head down and do this
alone and then you know things change for me. [KB] Hey Kyle, can you assist me real quick?
[Kdub] Of course I can. [KB] Hurry. Hurry. It's hot. [Kdub] Ah, ah, ah. [KB] Oh he's stuck. [Kdub] I'm stuck! I'm stuck! [Kyles] Oh geeze... (random noises)
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