This is AI:UX, a miniseries focused on 10 guidelines
created to assist you in the design and development
of AI-based systems.
I'm Daria Loi, an Intel researcher.
And today, I will give you five tips
to follow guideline number three,
to design socially trusted and trustworthy platforms.
A socially trusted and trustworthy platform
is when the platform is void of security or privacy concerns
and is designed and recognized as capable of protecting
its users' information.
Here are a few tips to achieve such a platform.
First, ensure your platform addresses privacy and hacking
concerns upfront.
This can be achieved by offering data
protection services and warranties bundled
in the product.
Second, include a check and balances mechanism
into the fabric of the system as well as optometric encryption
of all data.
Third, data types should be separated.
Only the user's system should have the ability
to assemble data into a cohesive picture.
Think for instance of existing brokerage models used
to pay for purchases without providing credit card
details to the seller.
In those cases, a product can be purchased
and the seller can receive payment
because of the intermediary.
The same thinking could be applied to data,
meaning that an application could provide
a service to the user by dealing with a data broker
instead of getting access to all user data
to perform the action.
Fourth, make AI motivations and actions transparent,
and offer multiple ways for users
to provide feedback to the system.
The system should also explain how and when
feedback will be executed.
Fifth, explain where data is stored
in an accessible and transparent way.
Explain where the data will go and for how long
and who will be able to access it and why.
There are so many opportunities to create
trusted and trustworthy platforms that
provide peace of mind and ensure that data is safe.
One of my interviewees asked, it's always listening,
how secure is it?
What do they do to protect you?
When he says they, he means us, the designers.
People are trusting us to design with their safety
and protection in mind.
Thanks for watching.
Don't forget to like this video and subscribe.
I will see you next week on Tuesday for more AI:UX.
[INTEL SOUND EFFECT]
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