for someone alright say someone's starting out at square one and they're
trying to kind of do some sort of somewhat of what you did they're an
expert in something what are the first steps they can take to try to cultivate
some relationships with TV booker's well I would say that's the first thing is
you got to figure out who these people are and it's not always easy even if you
know who they are you might have their email address or their telephone number
they're super busy they might already have their staple of people they might
not be in a position where they're looking for their next pundit I mean
that's just a matter of timing being there at the right time if they already
have a staple of five or six people for whatever is on row that they're needing
to book guests to fill and you show up and knock on the door when they already
have five or six they're probably not going to be that interested in you so a
lot of its just timing and being a persistent and keeping knocking on the
door keeping fresh in front of people but first you've got to figure out who
they are and that can come through mutual contacts or if you know somebody
that is already doing TV appearances ask them to share with you who their
Booker's and producers are or you can get a directory and you know get on the
internet and try to research you some of these folks are that could be hit or
miss but really once you establish that relationship you get that person to know
you then you know you can start talking about your credentials who you are what
you know what your background is why what you have to say matters what's your
relevant experience in the field of whatever it is in my case it was
politics and demonstrate to them that you have expertise and then the hard
part is I think and you tell me Jen because you're on the other side of this
you know have been for professionally as a career but for me that my perspective
is then you have to show them that you can in fact put two sentences together
that you are going to take direction when they ask you to look into the
camera you know various things like that that you're relatively well-spoken you
don't get nervous you don't get tripped up on yourself that you can answer
virtually any question and those kinds of things are what are really ultimately
going to impress someone and you know you took a chance on me I mean I have
had a lot of television experience prior to coming on baby's time but I don't
know is that you knew that and you had never seen me probably so and this
before YouTube was really a thing so I could not clips
I think I'd seen your resume and seeing I think ala told me likee that you had
done TV before I was like you know let's have this guy on you know see how it is
and you can also I would do you kind of do pre interviews you talked to him on
the phone see you know how are they and so a couple other things I want to add
to I think Twitter is a great place to find people you can find today's show
Booker's you can find GMA Booker's or CNN Booker's just by kind of perusing
Twitter and look for their job title typically the job title is called
editorial producer or Booker so that's a good way to try to locate people and the
other thing I want to add is that there's a lot of turnover so your
contact at whatever network it is they're they're likely not going to be
in that job for many years so it's something you have to continually do in
order to make sure that your rolodex or your contact list is as up-to-date as
possible I you know I we would still get calls for so insult my old station they
they were gone and the other thing is be easy to work with there are a lot of
people I booked as guests and I would not want to book them again just due to
certain factors you don't want to be the person that's known as being difficult
you want to be the person that makes a producer's life easier and an anchors
life easier and the more demanding like yeah like
the more like things you kind of try to ask of these people the less they're
probably gonna call you back I've had a few of those situations and I'm like you
know never again never again will I do this just because it was ended up being
so much hassle you're like yeah I don't really want this person back again all
right no I would speak to that and say as far as that goes in terms of um being
asked back and not being difficult yeah you don't want to demand a car you know
what I used to do Fox they would send a car and I would even tell them hey
that's not necessary I can drive myself and I think even though they might even
insist oh hey no we do it for everybody we're gonna do it for you okay I think
they appreciate that you at least make the offer the effort to make it easier
for them and being available and not saying no and
embarrassing them showing up on time those types of things I did want to
comment on the something you said about you you paid me a compliment that well
you could we call you and you could talk about anything and maybe yes and no if
it's political probably yes if you called me and asked me to talk about
World Cup soccer I would embarrass myself and I would embarrass you I mean
there are certain things that I know about there's certain things that I know
I know very little about and I made the mistake one time I think it was on fox
news channel going on Fox and Friends or maybe was one of the afternoon programs
they called me and asked me to talk about something it was political but
it's very policy oriented and it was a policy matter that I was not super
familiar with and I have never been one to do really any research when I'm asked
to come and talk about political matters I just know this like this is what I do
is my business I've been doing it for 20-some odd years paid professionally
it's been something that's been in my blood since I was a little kid and so
it's come naturally and I've never been one of those that I don't have to cramp
I don't have to find out what the topic is and then sit down and read a whole
bunch of stuff to be able to put two sentences together and to share some
meaningful opinion about whatever I'm being asked but there's one time I
forget what it was but I know when they asked me to come on and talk about it
might have been about like education policy or something which policy wise I
didn't know a whole lot about and I agreed to go on even though I didn't
know anything about it and in the back of my mind I I probably said hey I
should do a little research on this but that was counter to what I normally did
and so I didn't do it end up going on that program and I mean I'm not saying I
embarrass myself but it was probably the worst interview I ever gave I didn't
really know what I was talking about and I imagine it probably showed to any
viewer that was watching it certainly the producer and the interviewer the
anchor that I was talking to they knew I didn't know what I was talking about and
that particular program that particular producer I don't think they called me
back

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