Thứ Bảy, 30 tháng 12, 2017

Auto news on Youtube Dec 30 2017

drizzling started..

go to left..

stuck in Bazar because of you

this is Warri VIllage (Tehsil of Upper Dir)

Yeah, this is the way.. go ahead

This is Dir Bazar

So, now we are heading towards Lowari Top

come.. come..

go straight..

Stranger: where are you coming?

From Dir

ahh..thats near

No, actually from Mardan..

we came from very far

where?

we came from..

Lahore

Lahore??

Road is really bad..man

Thank God, we reached just on time

and the tunnel (Lowari) is open (now)

lets see

what kind of tunnel has been inaugurated

by Nawaz Sharif (PM) about 2 weeks ago

anyhow, he (poor Nawaz Sharif) has been disqualified today

careful

dont rush here

we are entering now..

40 km/h speed limit

must be around 10 km long

thrilling joy

passed Darosh (or Drosh), heading to Kessu

This road (below) leads to

Kalash Valley

while the other road (above)

leads to Chitral City

now going towards Kalash Valley

you have to cross this bridge

heading to Bumburet Village

we have reached Bumburet Bazar,

and booked a room in a hotel

quite reasonable is the fare

This is Jinnah hotel.

Next day

A small Bazar

in Bumburet

all the hotels and shops lies here on both sides

(greetings from both sides) hello, How are you

we are going back from Bumburet now

the bridge before leads to Chitral City

while the left road leads to Rumbur Village

reached Chitral Bazar

the straight road leads to

Boni, Mastuj and Shandur

this one after the bridge leads to

Chitral Univerity and Bazar

and there is one more road on the other side of the bridge

lemme show you

that leads to Garam Chashma (Hot Spring)

the one on that side of the bridge

just climed from below

and have to reach there on top

and then again go down

vehicles are waiting for tunnel to be opened

tunnel is just beneath us inside the mountain

exhausted..

though it was fun

but terrible roads

For more infomation >> Chitral Tour on Bike | A Complete Guide of Chitral with English Subtitle - Duration: 11:30.

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The Definitive Guide To A Website That Works - Duration: 33:39.

This is the definitive guide to a website that works.

Hi, I'm Jess and there's a shocking trend that nobody's talking about and it's actually costing businesses billions

Yep, billions, and it's called faulty websites

So by the time a business owner goes through the process of creating their website and launching it.

It's already too late to fix it so when a business owner

Realizes that their website doesn't convert customers

There might be nothing they can do except start over like this one startup from Seattle who spent eighty thousand dollars

getting their website created and

They three weeks after launch had to throw it out and start over from scratch

You know in some ways that startup was lucky because they could start over but some business owners

they just can't start over and so they throw money at their faulty website by continuing to send in traffic that doesn't convert and

That's going to make their marketing way more expensive than it needs to be sure web designers are creating these websites

But business owners play an important role, too

The best way to explain this too is to examine the system for multiple sites designers business owners and marketers

By the way also designer a lot, but what I really mean is designers and developers. It's just easier to say designers

so Who am I well I'm Jessica Jobs, and I had a 13-year career at Microsoft split between marketing and engineering and

Following my time at Microsoft

I went to work at a web design studio as the studio director and

after that I started a marketing agency called on the grid and

Transitioned to be an online coach and that brings us to today this video includes four chapters

chapter one the truth about web design and marketing chapter 2

selecting the right website builder number three stop wasting money on marketing and

Number four get your website to actually work, and if you don't have time to stick with me through four chapters of content

it's about a 30-minute video then how about take a copy to go go ahead and click that button down there and

takes you a few seconds to fill out the simple form and

This video plus the pdf version of it will be delivered straight to your inbox

And you can watch it or read it on your own time alright

Let's keep going with chapter 1 the truth about web design marketing

why aren't websites living up to their potential if you think about it websites have two jobs they need to represent the brand and

They also need to work the web design industry takes care of job number one making beautiful websites that are unique and special

Web designers have the brand thing down

It's job number two where everything breaks web designers are not properly equipped or paid to get a website working

the best way to explain

This is to start by looking at how decisions are made while the websites being created the business owner says

Pricing should be on the first page the designer responds. I really think page two is better business owner

I don't like the messaging the designer stands our ground, but your customers will

Business owner I want the colors to be softer designer

but bright is in and

on and on and

If you've been to this before you could probably relate when I say the person with the loudest voice or most conviction wins

But most importantly all of these decisions are being made using assumptions and these are assumptions about what will convert visitors

Into leads and sales so in a lot of ways everybody's essentially guessing their way through it

So wait remind me. What's a conversion a?

Conversion is turning a website visitor into something more valuable for the business

It can be accomplished by getting someone to respond to a call to action or a CTA

Like filling out an email address form or a contact form signing up for a freemium product

Purchasing a product or even clicking through to an app store

Web sites with high conversion rates are those that are successful in getting visitors to respond to call to actions

Wire conversions important because website visitors are great and all but in order to revenue targets you want them to eventually buy from you right

So why so much guessing now?

I have nothing against making assumptions actually assumptions are very necessary in order to move a business forward

where

Where this falls down and where I have trouble with it is that these assumptions are being treated as fact it turns out?

There's good reasons for this the first one is that the majority of data that designers have access to is from focus groups and surveys

This is exactly how I started trying to bring data into my design process

I used many research tools and methods including tools like a YTM

Survey Monkey

Google survey Facebook and Amazon Mechanical Turk and

While there are certain tools that are very helpful like user testing

What web designers really need is traffic flowing into the website so they can see what's working and what isn't?

But marketers are the ones that drive traffic not web designers aha and that brings me to number two

Designers are hired to create the website, and that's it the budget shifts from design to marketing after the site launches and websites

Don't convert on the first try anymore

They just don't so design changes will be necessary after the site launches and guess who makes these changes either the marketer

Who?

Quote-unquote messes up the design or the designer who the business owner resents because they didn't budget for this work

Everyone's trying to do the right thing but long story short this whole system is not set up to get beautiful websites to work

Now out of everything I've mentioned

That's broken lack of traffic during the design phase is what I believe is the biggest root cause

It's also the main reason why the web design industry continues to use an outdated method for creating websites called the waterfall method

So what's the waterfall method? It's a software development term

Where all the planning happens upfront to define the whole project and it involves creating a long list of to do's as

Time goes on and the items are checked off the list the list will get smaller and smaller

as a project moves toward completion in this approach web designers start with beautiful designs

Write code to bring the designs to life and deliver a final website, which is expected to succeed no matter what?

Designers tend to use a lot of custom code because it gives them the ability to create exactly what they and the business owner want

This code locks in the beauty it also locks in many of the assumptions that were made along the way

So the finished product isn't flexible to change at a later date

Waterfall allows everyone to stick to a plan and the project can be completed on time and on budget

business owners find comfort in this approach

They want to know how their website will look how much it will cost and how long it will take

Waterfall makes the most sense on paper and provides a false sense of security

While this method is useful for many types of projects web design is not one of them because change

Is a must so why doesn't waterfall work for a web design?

Well the reality is that it takes many tests in order to get a website working

Not only does a marketer need to be adding call to actions moving copy

changing copy moving parts of the page around you know it's all about how do they get the visitors to flow through easier and

to get them to take the actions that they want them to take and

This is this requires a flexible canvas for them to be working on it requires change and none of that's being considered during waterfall

So a better more modern approach to web design

It's called the lean method or agile all right so the lean method what is this?

It's where you create a rough draft to get started collect data to learn

What is and isn't working, and then you improve the website over time?

Notice the icon the loop on top demonstrates that there's a feedback loop and that you're constantly working on the website to make improvements

The lean method or some variation of it is the development model that many great software teams use these days like Amazon Netflix

Facebook Google and believe it or not being Bill Gates favorite engineering team of all time

This is an engineering team I was on for eight of my 13 years at Microsoft

The lean method hasn't yet permeated the web design industry because that traffic that's required for that feedback loop

Doesn't exist until the marketer takes over so by the time that traffic starts flowing in the web designer has already exited

They've already finished their project and there's nobody there really to to take that traffic and that feedback and incorporate it into the design

So unfortunately for all these reasons the web design industry is using an outdated method for developing websites

And it simply doesn't work. Let's talk about the launch

After the websites complete typically there's a launch sending in a lot of new traffic with a press release look

This is a really exciting time

But for most business owners the high doesn't last long the lack of leads and sales that result from the launch is

Disorienting and they start to question everything that took how many months and how many thousands of dollars?

Now what many websites don't make it beyond launch because not only do they not work

But the marketer who's taken it over tells the business owner this website is faulty

There are typically two reasons why a marketer will encourage a business owner to throw out their faulty website and start over

The first is that as too much custom code, and that means that the marketer can't make the necessary changes

They need to make in order to get the website working or number two is at the website locks key functionality

The site could have been created using a website builder or a theme

That's not that's not marketing friendly or a combination of these two the marketing rat-race

Now let's say the faulty website continues to be used as is the case with many new businesses

This is when the marketing rat race begins

Business owners tend to bounce from marketer to marketer from Facebook to SEO to Google AdWords and back again

It's this never-ending cycle of searching for something anything that will work

And why wouldn't they keep searching every marketing article you read these days make sure to tell you how easy it is

So they try it they try everything and they don't give up

I'm so tired of writing checks, but I won't get any sales if I don't have any customers

And I won't get any customers if I don't do marketing this quotes from an entrepreneur who's been in the marketing rat race for three

Years, and this brings me back to the beginning so while marketing may seem inefficient and expensive at times

It's not the weak link websites are the bottom line

Web designers create the website, and then the marketers drive traffic to it

There's not much overlap between the two functions if any at all

I've come to the conclusion that nobody is to blame and also that nobody's empowered to fix the problem on their own

But the two people who can make the biggest difference are the business owner and the web designer

so I've written this for you to help you get through this wasteful maze together and create websites that work and

That brings me to the end of chapter one

There's still three more chapters if you don't have time to stick with me through this whole video

Why not get a copy to go so go ahead click that button in the bottom right hand corner

And you can get a video delivered straight to your inbox

You'll also get a PDF copy of the whole definitive guide to a website that works

And if you like to stick with me, let's go straight into Chapter two how to select the right website builder

now that you learn the truth about web design and marketing the next thing you need to do is throw out the notion of a

Perfect web, site really you should be thinking about a website as a living breathing organism

One that's gonna evolve

Over the life of your business and in order for that

That website to evolve you should also be thinking about all the number of people that are going to be working in that website for

for the life of your business

It's gonna be your web designer your marketer you you know other people that work on your business

There's so many people that are that could potentially be working in that website and so in order to bring this flexible website to life

We one of the most important decisions you can make right off the bat is picking the right website builder

So let's talk about that there are hundreds of builders out there, so research is necessary

But don't be fooled many website builders

Talk a good game, but there are very few that give the marketer the tools. They need to grow a business efficiently

Which website builders are great?

number one on my list is WordPress the most popular website builder

Expert marketers prefer working on WordPress because it gives them advanced features and tools

That they can use to get a website ranking in search engines and converting traffic into leads and sales

WordPress, which was originally developed as a blogging platform has 60% share of all the websites created using a website builder this will be your

Safest bet because just about anybody will be able to jump in and help you at any point your website needs it

number two on the list is Shopify

This is an e-commerce

first platform if you have an e-commerce website

This will likely be a better option to start with because it will make the shopping related features much easier to set up and run

It only has 1.5 percent market share so it's pretty small in comparison to WordPress

But Shopify is marketing friendly expert marketers have access to the tools. They need to get your site working

All right

So which website builders are not okay one of the biggest trends in the web design community is to build on Squarespace and sure

Squarespace is going to allow you to get a beautiful website up quickly

But this platform doesn't allow a marketer to do necessary SEO work in order to get your website to rank

Organically in the search results and get all that traffic flowing in

You may hear conflicting points of view because there's a lot of misleading information floating around

Designers say we're Pro Squarespace Squarespace has native analytics and it allows for google analytics

You can also do native things increase SEO that makes sense because that's what Squarespace advertises

This is another one of those things that look great on paper, but

If you're a marketer, and you've inherited a square say square space site

That's not ranking in search results you have a very different opinion

I advise my clients to leave Squarespace and go for WordPress at least there are more options to solve SEO issues with WordPress

Websites that are important for growing a business over the long term

Shouldn't be built using Squarespace at least until they fix some of those important SEO issues

The other website builder that I don't recommend is Wix

Wix is not marketing friendly at all yet, it's mostly about creating a beautiful website not actually getting a web site to work

Wix has similar SEO challenges as Squarespace

But the biggest issue is that it doesn't allow third-party tools to get the rich data flowing in to understand

What's working, and what isn't it's necessary to add some free software like Mouse slow

Or hot jar these are third-party tools that sites like Wix don't allow so while Wix may be trending up

It's not mature enough to support a growing business over the long term

Alright, so when our Squarespace and Wix ok because there are scenarios where I do recommend both of these platforms the first is if you

Need a temporary website for let's say you have a proof-of-concept business

And you're just trying to get your idea out there as fast as possible and show it around to people to get some feedback

by all means use Squarespace our Wix because those are gonna help you get that website up quickly the other time I

recommend Squarespace and Wix is

Related to this and it's about you know moving quickly so the faster you can move on the Internet

And you know make design changes and to get your website converting based on the data that you're seeing if you can move faster

with with Squarespace or Wix then by all means

Use those as as your website builder

Just know that as the business matures the website will eventually need to migrate to a more marketing friendly platform

one thing to keep in mind if you go down this path is to make sure the temporary website builder allows you to transfer the

Domain if the domains held hostage by the website builder

That's going to put you in a pretty tough bind

So to be safe consider using a temporary domain name to go with a temporary website

What about themes?

Businesses that can move the fastest have the competitive advantage on the flipside businesses that move slowly are going to be left in the dust

So what enables speed themes if the websites being created without a theme it means new?

Untested functionalities being added not only does this slow down design and increase cost it

Also makes it difficult for a marketer to make changes to the website to get it converting

Themes might make a website a little less unique

but I'll take speed and cost savings any day over uniqueness and not just any theme will do a

mature theme is better than a new theme I

always err on the side of choosing themes with lots of downloads because they have most of the bugs worked out by the time I

Use it at a minimum select a theme. That's already released a couple of versions

Remember we talked about making sure the websites a place for everyone to work designer business owner marketer find a theme

Which has a support package or an engaged community even if you're a wordpress expert someone else might want the extra support

All right now

let's talk about flexibility now that you know websites don't convert on the first try a

Flexible theme becomes important one that allows you to move elements around like the navigation

one that allows you to add features like a slider or to easily remove elements from the page like the form and

Guess which themes do this well themes that have tons of downloads because they typically cater to multiple different business types

So look for themes that are very popular

Again by doing this you'll be giving up on some uniqueness. We use the avada WordPress theme because it meets all of this criteria

It's one of the most popular themes with tons of downloads, and it adds a support package and engage community

Anytime my marketing teams stuck we can get help quickly, and we rarely have to hire a developer to write code

One way to select a theme is to search in theme forest and filter by popularity look for something near the top of the list

Not all WordPress or Shopify sites are created equal alright, so if the websites created

Using Shopify or a wordpress that's definitely a big step in the right direction

But that's not everything

Because if that site is filled with all sorts of custom code that kind of negates the whole purpose of these platforms and themes in

The first place instead of including tons of HTML PHP or JavaScript. It's best to use the drag-and-drop

Visual page builders that are already built into the themes like for example in WordPress

It would be using Fusion builder or visual composer in order to do the majority of the page designing

this is what a vadas Fusion builder looks like in WordPress alright, so designers if you're watching this or

Or you're a business owner, and you're trying to convince your designer to use one of these visual page composers then

Then this might be helpful to you because the designers mindset should be how do I create a website you know in a way that?

Multiple people can be working here over the life of the business right so

Even though it might be faster for you to write your own custom code and in order to make the website that much more beautiful

You might have to just like hold back a little bit

because you want to be a good team player and

the bottom line don't fall into the trap of

Building a perfect website full of custom code using a website builder that marketers can't work with in

today's world of website creation flexible fast and collaborative is the name of the game that brings us to the end of chapter 2

Feel free to take this with you to go to continue watching it on your own time

Or let's keep right on going with chapter 3 stop wasting money on marketing

So now you have a flexible website, and that's a huge milestone

Congratulations, so now you might be thinking I'm ready to sell sell sell so so well you might be but your website's not it's not

Ready for you to go all-in on marketing if you did you'd be paying to get visitors on a website

That's not ready to receive it you see your new website is jam-packed with something called friction

The number one cause of visitors not converting

Friction is anything that's getting in the way of turning your visitors into leads and sales

Or another way to think about it. Is that it's anything on your website causing problems and snags for a potential customer

It's little things that make your visitors think too hard. It's things like having a header

That's too bright and loud causing visitors to click on the tabs instead of scrolling down the homepage to read about your product

Or it could be a slow loading page causing you're frustrated visitors to leave your website too soon

After friction causes visitors to leave how many people are left to click your call to actions

Not many

The friction impact on the left is what my website looked like when my designer was finished

I loved it, and I knew it was full of friction

So I wanted to remove it before I send in a bunch of traffic

I did on the right you see my conversions went up two hundred and twenty percent

The design on the Left only got fifteen clicks per 100 visitors while the one on the right got 48 clicks per 100

With the first design on the left in order to get 48 clicks. I would have needed

320 visitors you can see that my website just became

220 percent more efficient making my marketing so much less expensive over the life of my business

So wait remind me how do you measure conversions?

Conversions are typically leads or sales and you measure them with a simple calculation called the conversion rate

To get this value you take the number of conversions and divide it by the total number of visitors for example

If you had 100 visitors this week on your website and one sale over the same period then you have a one percent conversion rate

What is a micro conversion a micro conversion is just like it sounds

It's a small part of a conversion

And it's Li is typically leading your visitors

towards a larger conversion right like a leader or sale so a smaller conversion a micro conversion can be a click it can be

Scrolling down the page pretty far it can be staying on your site a long time. It could be adding products to the shopping cart

Any of these positive signals that are leading your visitors towards something that's more valuable for your business

Those are called micro conversions in my conversion rate calculation above I use micro conversions as a numerator

So in the first design for every 100 visitors that came in I got 15 clicks on my call to actions in

My friction-free design for every 100 visitors that came in I got 48 clicks on my call to actions

Throughout all of my content

I tend to use the terms micro conversion and conversion interchangeably and

Obviously a conversion is more valuable than a micro conversion

But they both provide positive signals to tell me whether we're moving the needle in the right direction or not

removing friction versus getting a website working

Now just because I got more conversion by removing homepage friction that doesn't mean my websites working

there are multiple steps between getting a visitor to click and getting them to become a valuable lead or purchase my product and

There's friction involved all along the way

To get your website working you need to go step by step

removing friction on every important page and form after visitor clicks on a call to action

Are they completing that next step like filling out the contact form or purchasing? What's in their shopping cart when removing friction?

You'll want to focus on things like how many fields the contact form has are they all necessary or can you remove one?

What about the shopping cart our customers purchasing what they add to it, or is there something in the purchase process?

That's causing visitors to abandon their cart

This sounds like a lot of work

But stay tuned because in Chapter four you're going to learn about a mighty tool called Mouse flow that helps you find that friction

Very quickly and then you can get rid of it

All right, so all of this friction removal essentially boils down to making the experience simpler easier and more effective

With not only the layout and functionality of the website, but also the words and images that are used a good

UX designer

user experience designer

will help you think through all this during the design process and prevent a lot of friction from showing up on your site in the

first place

But the truth is no matter how great your designer

Every website has trouble spots that need taken care of and many times you have no idea you have friction until you see your visitors

experiencing problems with your own eyes

Fire-starting versus pouring gas

This whole process of removing friction focus your focuses your attention inward you'll be working on starting the fire

To get the fire started you first need your website to generate a lead or paying customer

How do you get just one customer to convert? Do you know how you did it? Can you do it again and again?

Now can you send in more traffic and expect the same results if yes?

Then you know the fire has been started and you can use marketing to pour gas on it

Sending in more and more traffic and growing your business in a predictable scalable way

So what if you already have your foot on the marketing gas and your website's not working?

well as painful as it might sound you might have to take your foot off the gas for a little bit and

Really, just focus inward remove all that friction from your website to get your website converting

And then you can put money into your marketing efforts again and really start to scale up

Plus once your websites working it becomes a numbers game

Send in X amount of users get Y in revenue

And your only limit is the size of your target audience and your marketers ability to bring them into your website

Measuring your marketing

Calculating customer acquisition costs or CAC

once you can track users all the way from marketing to

Conversion your website's working and you'll be able to measure how much it takes to acquire one customer

Which is your customer acquisition costs? How do you measure CAC?

You measure it with a simple calculation in which you take the total amount of money you spent on marketing

Divided by the number of customers you acquired over the same time period for example

If you spent 1,000 on marketing and got ten new paying customers your CAC is 100 dollars

That's 1,000 dollars divided by 10

the bottom line

web designers typically don't remove friction to do that it would require traffic and

it would require their contract to extend past the launch and require and include design iterations and

marketers don't focus inward

They either can't remove friction because of how the website was created

Or they're not rewarded to do it they just they're rewarded to create more

That's the trend right more and more and more more blog posts more social media posts more

Everything in the hopes that something's going to work, and it's going to draw that traffic in and magically convert

But if you think about it every time you create something new on your website a new blog posts a new form to fill out

You could be introducing more friction so while it might be difficult to take your foot off the marketing gas in the short term

It's the right approach for the long term because it's going to reduce your marketing spend and get your website to actually work for you

Don't have time to continue listening to chapter 4

Why don't you take a copy to go just click that button down in the bottom right all right?

You still with me here. We are at chapter 4 how to get your website working

We've already talked about a lot of new approaches to web design and marketing you've learned what you must know before creating a website

how to create a flexible website and how to stop wasting money on marketing now

It's time to talk about how to remove friction from the page of your website and to get your website actually work

and we'll do that by seeing what your visitors are doing on your website, and then fixing the problem areas and

Luckily, this is actually pretty easy with a mighty little tool called Belle flow

Watch your visitors in action with Mouse flow I call Mouse

Well domain brain most marketers rely on Google Analytics, and that's definitely a staple when it comes to analyzing websites

But Mouse flow is by far my favorite tool, and I tend to use it more than GA

With mouse so I can see what's going on on the website in a visual way. It gives me the ability to discover

What's working, or not working with my marketing efforts and most importantly it allows me to find all that troublesome friction

Mouseville has three key features visitor recordings heat map technology and click max

Visitor recordings when you add muscle to your website each user session is recorded

Imagine watching Mouse tracking videos of your site, and see how customers move through and experience it think of it as DVR for your website

Start watching the recordings and the friction will jump out and slap you in the face

You'll see pages taking too long to load you'll see clicks in areas are not expecting you'll see visitors go from page to page

Exposing patterns you're not expecting you'll also see visitors fill out forms

notice

Which fields they fill out and when they stop in a band in the form these recordings alone?

Will help you discover and fix a ton of friction on your site

Next up is heat map technology

Heat maps help you see how far down visitors scroll on each of your pages

So you can figure out what they see or don't see and discover where they may be dropping off your website

Maybe there's a certain sentence or image on your page. That's driving traffic away heat maps can help you discover that

On the left is the heat map of my website when it had friction and on the right is a heat map with friction removed

The colors represent how far down the page visitors scroll?

Warm colors indicate more people see that part of the page and cold colors represent a lower percentage of eyeballs

You can see in both images a lot of red at the top this indicates 100% of visitors saw the top of the page

Now notice as you go down the colors change to yellow and green then blue on the left

On my first homepage design 40 percent of visitors made it to the bottom whereas

73% of visitors on my friction-free design made it all the way to the bottom in 83 percent increase in scroll rate

Guess where my call to actions are on the friction free design at the bottom where 73 percent of the visitors see them?

there they've already read my story gotten to know me and now I'm asking them to commit to the next step and

forty eight percent of my visitors do

Now let's look at clique max a clique map in Moscow shows you how many people clicked which areas of each page?

It's an incredibly visual way to light up your call to actions. What are people clicking on or not clicking on

click maps can also show trouble spots

Maybe people think they should be able to click a word or an image that they can't

No other tool is going to give you this data. It's so powerful

Click maps are what I use to calculate my conversion rates before and after removing friction notice the red boxes

These are the call to actions and this report shows me how many people viewed the page?

And how many clicked on each important area calculating conversion rates can't get easier get mouse

Oh Mouse

Well super simple to set up

Just like Google Analytics it requires you to copy a small piece of JavaScript to your website

You can get this up and running in no time

So you'd probably realize that in order to see friction on your website you have to have traffic flowing in in the first place

Right yeah ok so let's talk about that in this new world you should be thinking about pre and post conversion marketing

So when you hire a marketer, and they get started instead of your marketer pouring gas on the fire right away

They should be thinking about sending in just enough traffic for you to light the fire in the first place

In the early days instead of running big marketing campaigns

They should do some tests collect some data learn and decide if it's something that should be scaled up later

They can do SEO right quality content and build backlinks

these are all long-term marketing tactics that can be start at any time if

Those efforts don't produce enough traffic for testing they can use Facebook ads to get some short bursts of targeted traffic

I find it to be the easiest and most inexpensive way to drive targeted traffic

And it's what I rely on for most of my friction testing

I also have two twitter accounts with a ton of followers at Jessica jokes has 25,000 followers and at on the grid now has

60,000 followers

These are great assets that I spent a year building up now

I can schedule a bunch of tweets and get that traffic flowing in with a day's notice

Your marketer may want to take a similar approach to social media in the beginning

It's about building large audiences, and then when your website's working and you know you can convert the traffic from those large audiences

That's when you start engaging those audiences and giving them juicy links to click on and to come on into your website

We've covered a lot so I thought it'd be helpful to summarize the steps

I take to remove friction and get my website working generating leads and sales

Number one build a flexible website that can be updated on the fly

number two bring a small amount of traffic into the site through social media and advertising campaigns

Number three gather data and figure out where your visitors are exiting your website number four make changes to your website based on the data

Number five once you've started to see serious conversions

It's time to pour gas on the fire invest more in successful campaigns and engage more through social outreach

Keep the conversions coming and continue to optimize your website as needed the bottom line

So I hope I've convinced you that there's another way to approach web design and marketing

From a web design perspective your first website the design. That's created

that's just the starting point right then you need to get in there and

Remove all that friction so think about it as a flexible place that needs to be molded and changed

Based on what your visitors are doing or not doing and then once you get your visitors converting

That's when it's time for marketing to pour gas on that fire and really scale up your marketing efforts so

If this has been helpful to you, and you'd like to keep a copy of this for your own

for your own needs to revisit later or get the PDF copy go ahead and click that button down there and

Enter your email address, and I'll send a copy straight to your inbox if you think somebody else would benefit from this information

Please share it on

Facebook and finally join me in my master class called for best practices to unleash your website's potential where I teach you all

Sorts of new material in order to get your website unlocked and growing your business like clockwork

So there's a link to that in the text area you can also get there

HTTP on the grid now.com slash free online workshop, and I hope you'll join me alright

thanks so much for sticking with me this far and

Participating and again. I'm Jess and I will talk to you soon. All right. Thanks. Bye

For more infomation >> The Definitive Guide To A Website That Works - Duration: 33:39.

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The Hitchhiker's Guide to the Galaxy walkthrough (Apple II - Infocom) [with FR/ES/JP subtitles] - Duration: 1:02:24.

For more infomation >> The Hitchhiker's Guide to the Galaxy walkthrough (Apple II - Infocom) [with FR/ES/JP subtitles] - Duration: 1:02:24.

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[DayZ] (Guide) How to commit suicide with FLARE IN 30 SECONDS (engsub) - Duration: 1:06.

I'll show you fastest way to suicide.

1. Get a Rags or Flare in your hand. (Anything will be fine if that item can be one-handed)

2. Keep pressing Attack button and press 'F11' (Keep press LMB until you die)

3. While he is sitting to suicide, Press G key (Exactly at this timing)

Keep Pressing mouse button until you die, then it'll be success.

If this video helped you, make sure subscribe to me & drop a like! I'll see you guys in next video.

For more infomation >> [DayZ] (Guide) How to commit suicide with FLARE IN 30 SECONDS (engsub) - Duration: 1:06.

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Meghan Markle movie predicted Prince Harry romance Daters guide sees Meghans chara Breaking News - Duration: 9:33.

Dater's Handbook sees Meghan's character Cass leave an ill-matched long term relationship, much like her real life divorce from Trevor Engelson, 41

Meghan met Harry six months after the film aired in January 2016 Cass is set up on a date with 'Peter' by a mutual pal, while Meghan and Harry are thought to have met through their designer friend Misha Nonoo

Cass and Peter bond over their love of animals and the outdoors, Meghan and Harry visited Africa together twice and are both heavily involved in charity work

Peter invites Cass' mother on a concert date, while Harry flew Meghan's mum Doria out to the Invictus Games in Canada in September

Peter and Harry share similar characteristics - seen as adventurous, rebellious characters with a love of the great outdoors

It would turn out to Meghan Markle's last film - shot just months before she laid eyes on Prince Harry and her entire world was turned upside down.

And comparisons have been drawn between the actress' own fairytale love story and that of her character in Dater's Handbook, a rom-com released in January 2016.

It tells the tale of her character Cassandra's quest to find her Prince Charming - and who could have known Meghan would find her own, real-life Prince just six months after the flick aired?

And that's far from the only parallel that can be drawn between Cassandra's route to her happy ending and Meghan's own.

Successful career women, both Cassandra and Meghan were set up with their dream suitor by a mutual pal, bonding on and off-screen with their respective suitors over their shared love of animals and the great outdoors.

Additionally, Meghan and her character were whisked away on sporty dates by their suitors - while Cass' mother joined the pair at a concert in the movie, Harry flew Meghan's mother Doria to the Invictus Games in Toronto in real life.

We take a look at these and more links between the two love stories below... Scroll down for video

THEY'RE BOTH ANIMAL-LOVING CAREER WOMEN Meghan's character Cass is a successful business woman, much like in reality, with the actress working her way to the top of the Hollywood ladder and bagging a role in hit legal drama Suits.

Her character Cass is an avid dog lover, and off-screen Meghan was so attached to her pet pooch that she moved her beagle Guy into Kensington Palace when she relocated to England for Prince Harry.

BOTH LEFT BEHIND 'SAFE' RELATIONSHIPS Cass is seen stuck in an ill-matched relationship with a harmless but different boyfriend whom she later ditches.

This echoes Meghan's past- she was married to ex husband Trevor Engelson for two years following a seven year relationship, but they went on to divorce in 2013 citing irreconcilable differences.

BOTH WOMEN WERE SUCCESSFULLY SET UP ON DATES BY A MUTUAL PAL Newly single, Cass throws herself into the dating scene and is immediately bombarded with interest. This also echoes the actress' real life - with Piers Morgan having how, during a 2016 chat with Meghan at his local pub, she was inundated with texts from 'persistent suitors'.

In Dater's Handbook Cass is successfully matched with Peter by a mutual pal, with sparks flying immediately.

The duo's on-screen meeting closely reflects that of Meghan and Prince Harry, who were set up on a blind date by a mutual female pal in July 2016, and quickly fell head over heels in love.

THEY WERE EACH ASKED TO ACCOMPANY THEIR BEAUS TO WEDDINGS... And while Cass and her beau first locked eyes over the singles' table at their pal's wedding, church bells also appeared prominently throughout Harry and Meghan's relationship in the lead-up to their November 2017 engagement announcement.

In March 2017 they attended the wedding of Harry's friend Tom Inskip in Jamaica together, before Meghan was invited to Pippa Middleton's wedding reception as his plus one.

BOTH COUPLES BONDED OVER MUTUAL INTERESTS Cass and Peter bond over their love for animals, running into each other during a morning jog with their dogs before going on a picnic date in the mountains.

And this isn't far from reality, after Harry and Meghan bonded over their mutual charity work in Africa with children and animals, before going on safari in August 2017, and even spending one of their first dates in Botswana.

BOTH WENT ON SPORTY DATES Peter takes Cass on a date to his regular diner, before whisking her off for a spot of mini golf.

Meanwhile Prince Harry was seen leaving his favourite spot Soho House in February 2017, before the couple shared their love of sport at the Invictus Games in Canada.

THE NEW BOYFRIENDS WERE A HIT WITH THE MOTHERS Out to impress, Peter whisks Cass' mother to see her favourite band in concert.

In a remarkable twist of fate, Prince Harry made a similar statement this year, when he invited Meghan's mother Doria to join them in the couple's box at the Invictus Games in September 2017 in Toronto - just months before their engagement announcement.

BOTH CHOSE THE 'REBELLIOUS' OPTION Peter is certainly not a safe choice for Cass, with his unpredictable and adventurous nature, but she is soon swept off her feet by his zest for life- much like Prince Harry, who is known as the outgoing and rebellious member of the royal family.

Peter and Cass make it official at the New Year's Eve lantern festival, while Harry and Meghan announced their own engagement in November, just one festive month ahead of Christmas.

Both on and off screen Meghan finds her fairytale ending, landing her Prince Charming in the flick, and subsequently a real life Prince.

For more infomation >> Meghan Markle movie predicted Prince Harry romance Daters guide sees Meghans chara Breaking News - Duration: 9:33.

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Battle for the Ear: Beginner Guide - Midi Software - Duration: 7:38.

For more infomation >> Battle for the Ear: Beginner Guide - Midi Software - Duration: 7:38.

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FINCLIP_Quick Start Guide - Duration: 6:35.

(1) Unscrew the cursor stop.

(2) and remove the cursor.

(3) Using a small flat-tip screwdriver, open the cursor to free the curved elastic protector.

(4) Remove the buckle or bungee on your fin

(5) Adjust the clamp hinge setting as per the thickness of you fins: A1 fins with a thickness of < 15mm;

(5) Adjust the clamp hinge setting as per the thickness of you fins: B1 fins with a thickness of > 15mm (e.g. Scubapro Seawing Nova).

(A1) Loosen the Allen head bolts on the underside side of the clamp with a Allen key

(A2) to allow the back of your fin to be fully inserted inside the clamp.

(A3) Tighten the 2 Allen head bolts on the underside of the clamp to secure firmly, without over-tightening.

(A4) Loosen the Allen bolts with a M3 Allen key on the adjustable sliding heelpiece plate on the topside of the clamp until it slides freely.

(A6) Put on your diving boots (or simulate the presence of your foot by stuffing them with something) and slide the boot into the fin. This will allow you to find the correct positioning of the heelpiece.

(A7) Raise the heelpiece (A7).

(A8) and adjust the adjustable sliding heelpiece plate to find the correct closed position for your foot.

(A9) Remove the boot carefully, without changing the position of the heelpiece.

(A10) Tighten the two adjustment plate Allen head bolts on the topside of the clamp to secure the position of the heelpiece.

(A11) Gently press the curved elastic protector over the centre of the Finclip elastic

(A12) and close it inside the cursor. Press the cursor until you hear it click into place (A12).

(A13) Reposition the cursor in the heelpiece track making sure that the cursor clamp is facing upwards.

(A14) Tighten the cursor stop screws.

(A15) With a small flat-tip screwdriver, gently lever open the rear tabs on the two side connector covers.

(A16) Attach both of the side connector covers to the rigid supports on your fin.

(A17) and connect the hooks located at each end of the elastic to one of the three available positions.

(A18) The choice of position depends on how tight you want the elastic to be.

(A19) Close the covers by first positioning the two front tabs and then closing until you hear the rear tab click into place.

(A20) Always try out on dry land a few times to learn the right doning and doffing technique.

(B1) Completely remove the Allen head bolts on the clamp and adjustable sliding heelpiece plate. .

(B2) Hold the topside of the clamp firmly, slide the adjustable heelpiece plate all the way back,

(B3) and then twist slightly to completely remove it from the clamp (B4).

(B5) by pressing in the direction of the arrows,

(B6) move the pins, one at a time, from hole A to Hole B (B7).

(B5) by pressing in the direction of the arrows,

(B6) move the pins, one at a time, from hole A to Hole B (B7).

(B8) Place the adjustable sliding heel plate back in its original position on the clamp.

(B9) Place the Allen head bolts back in their original position, making sure that the ridged side of the adjustable sliding heelpiece plate bolts are positioned on the underside of the clamp.

(B10) Replace the clamp screws with M5x20 screws (see illustr. 9 on the exploded view) and follow the instructions from (A2).

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