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Hello this is John Locke, today, we're going to talk about rich snippets.

What they are, and specifically, the Position Zero snippet.

You've probably already seen in Google search results, you probably just didn't know what

they were called.

So about six or seven years ago, they might have been a photo that would have appeared

next to a search result -- say if you were searching for a recipe, or if there was a

particular author of an article, you might have seen a photo next to that.

Today, rich snippets take many forms.

For the sake of brevity, we're going to say that rich snippets are anything outside of

the ten blue links, the map pack, and the ads at the top of the page.

And it's anything that's a special feature.

It could be a callout of different things -- say you're searching for a movie, and there's

a big box with that movie at the top, with the cast.

Let's say you're searching for a place or a city, or something like that, you might

see a whole carousel of different cities, or if you're searching for a celebrity, [you

might see a carousel of related celebrities].

But, for today, what I want to focus on is what they call the Position Zero rich snippet.

Now this appears at the very top of the page.

And it will be a big box where it calls out a section of text from a [search] result.

And it contains a link.

Obviously, because it's a big callout, a lot of people click on that, or they go to that

page.

It's Google's way of delivering the information that they think people are looking for with

that particular search query in a way that's concise.

So, how do you get that Position Zero rich snippet?

The Position Zero rich snippet -- generally this is going to be from a [search] result

that's already on Page One of Google.

Step One of getting a Position Zero rich snippet is getting to the first page of Google [for

that search query].

Step Two is formatting the information in way to where it is easy for Google to just

take that information and just slap it up there.

Some of the things that we have noticed: sometimes you'll see it's a sentence or two that Google

pulls out of the text [of the page] that answers a specific search query.

Sometimes it's a list of things that you are searching for, and it will show an excerpt

of that list.

Let's say you're already on page one, and you're trying to knock out the callout rich

snippet that's already in Position Zero up above all the rest of the search results.

Because that one [snippet] also does appear later, below in the list of regular ten blue

links.

Look at how it is formatted on their page.

If it's a list of items, is it proper HTML markup?

Is it marked up in the proper way as a ordered or unordered list?

If it's not in a list format, like what you're trying to knock out of the way, is it formatted

in a way to where it's got headlines like h2s and then some paragraphs beneath?

Generally, what I've seen with the Position Zero rich snippets, having gotten them for

both myself and clients, what I have noticed, is you want that HTML markup to be pretty

simple, you want it to be pretty basic.

You want to clean out any clutter.

Google just wants to be able to parse that information without having to do a lot of

reconstruction on the actual HTML markup.

Those are things that I've noticed.

So get to page one.

Analyze what your competitors are doing, see what you can improve.

Basically, if you're going for an excerpt of text, if an excerpt of text is what your

competitors have in Position Zero already, I would say make sure that the page that YOU

are trying to get up there -- break up the text on your page into headlines, and then

a few paragraphs, and then break it up again with another headline, and some more paragraphs.

If you've got a list of items, make sure that markup is clean and simplistic, to where Google

can just take that information and put it in there [Position Zero].

Table information, Google will also take that sometimes and put it in that Position Zero

place.

So, there you go.

You have to get to page one first.

Clean HTML markup.

Make it something that Google can quickly scan, so they don't have to do a lot of work,

they can just take it and put it in there and it makes sense.

So look at how it appears on the page, and strip out any of the styling, and see if it

still makes sense.

These are things that you definitely do once you get to Page One.

You want to try and get that advantage and get that Position Zero rich snippet.

My name is John Locke.

My business is Lockedown Design and SEO.

We help manufacturing and industrial firms with their SEO.

Helping them get more organic traffic through Google and Bing, and as a result, they get

more Requests For Quotes.

If you have a SEO question that you'd like us to answer, go ahead an leave it in the

comments below.

We'll answer it out in a video for you.

If you're getting value from this channel, I would ask you to subscribe.

Tell your friends too.

Peace.

[Outtakes: The trick is getting to Page One.]

For more infomation >> How To Get Position Zero Rich Snippets - Duration: 5:24.

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For more infomation >> FREE ROBLOX CODES | HOW TO GET FREE ROBLOX CODES - Duration: 3:02.

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Easy Belarus Visa || Tips & Trick to Get Visa || Requirements 2018 - Duration: 10:36.

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For more infomation >> Easy Belarus Visa || Tips & Trick to Get Visa || Requirements 2018 - Duration: 10:36.

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Sacha Baron Cohen Tries to Get O.J. Simpson to Confess to Nicole Brown Simpson's Murder - Duration: 3:14.

 The most shocking target in the final episode of Sacha Baron Cohen's Who Is America wasn't a politician, but rather O

J. Simpson.  Masquerading as Italian playboy Gio Monaldo, the comedian interviewed the NFL star turned alleged killer — or as the show put it, "American hero and women's rights activist" — in Las Vegas

 Famously acquitted of murder in 1995 in the violent deaths of ex-wife Nicole and her friend Ron Goldman, Simpson was released from a Nevada prison in October after serving nine years for an unrelated 2007 kidnapping and armed robbery in Las Vegas

 Despite being acquitted of the murders, Simpson was found liable for the pair's deaths in a 1997 civil trial and was ordered to pay $33

5 million to their families, who say they have not received the money.  On Sunday night's episode, Simpson, 71, laughed when Baron Cohen, in character, pretended to stab his "girlfriend" Christina while explaining why he was famous

 "She's gorgeous, but sometimes I want to kill her, you know," Baron Cohen said

 "Hey, hey, hey, hey hey," Simpson replied, asking him to "stop" between laughs

 Baron Cohen said he had a wealthy business partner who would pay to hear the truth about "that night" with "the wife

"  "What wife?" Simpson asked.  "The one you shot," Baron Cohen said.  "Well, first of all, she wasn't my wife

We had been divorced," he said. "And second of all, I didn't do it. … I didn't 'get away' with nothing

"  According to Deadline, Simpson did not know he was being recorded with a hidden camera

 Simpson will remain on parole until Sept. 29, 2022.  In a statement previously issued to PEOPLE, Goldman's sister, Kim, and his father, Ron, explained that "while we respect the Nevada Parole Board's decision to release Simpson, it's still difficult for us knowing he will be a free man again

 "We will continue pursuing the now $60 million judgment awarded to our family after the jury found that Simpson willfully and wrongfully caused the deaths of Ron and Nicole, as well as remain dedicated in our commitment to domestic violence awareness, victim advocacy and judicial reform," the continued

"We appreciate the ongoing support and well wishes from people all around the world and on behalf of our family, we thank you

"

For more infomation >> Sacha Baron Cohen Tries to Get O.J. Simpson to Confess to Nicole Brown Simpson's Murder - Duration: 3:14.

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How to Get into Duke Fuqua? A Detailed Analysis of Fuqua MBA Application Essay! - Duration: 21:07.

Welcome to this video in which I am going to be analyzing the Duke/Fuqua MBA application

for the year 2018-2019.

So this is for the class 2021.

So let's kind of dive right away into the application deadline.

So as you know, there is round one, round two and round three.

October 10th if your applying in round one.

For which the interview decision would be sent on November 8th.

You will get to know by December 13th.

If your applying are applying in round 2, which is January 3rd,

Which is typically the post-Christmas, post new year,

Round two deadlines that most b-school have.

You will get to know your interview by January 31st and the decision dates for those are

on March 18th.

Round three, Round of death.

Round that I would not advise you to apply.

But still, the deadline is March 20th for it.

In which case you will get to know the interview by April 10th and the final decision by April

29th.

All of this is in the Duke website

but what is important

Especially with the duke application is the early action round.

Which is September 12th?

Which means you will get to know the interview by September 25th.

Then the final decision by October 19th.

If duke happens to be one of the schools that your really gunning for.

My suggestion would be,

Apply for the early action round.

If not the first round, the early action round.

Let me rephrase it.

If not the early action round then the first round.

Because the early action round really tells them that you're committed.

So it tells them that Duke is my number #1 school.

It's not something that I am saying for the sake of it.

But really I am willingly to tell you that

If I get accepted at Duke, I will not apply anywhere else.

That's the whole deal with early action round.

So make sure you apply early.

Either early action round or the first round.

Last year typically around 4,000 students applied and about 433 got in.

When I say 433 got in,

433 is the class strength.

Compared to many of the top schools,

It's still slightly in the lower end.

Okay, if you compare to Wharton or Harvard.

So it's slightly on the lower end.

But still, the main thing here is

Duke focuses so much on the personal stuff.

It focuses so much on who you are as a person.

Which is why surprisingly the median GMAT score is just around 710.

Which is a lot lower than many of its pier competition school.

Where it hovers around 720-730.

In Fact, if I remember last year it was even lower than 710.

In that sense,

Duke, if you talk about it.

If you go to their website,

I think one strong message that comes through is the team, Fuqua.

So they believe in teamwork.

So that's the whole idea.

The culture is about teamwork.

So a lot of your essays,

A lot of what they are looking at interview is how are you.

How do play in a team?

Are you a person who will thrive in such an environment.

Healthcare has always been one of the strong points.

As an Indian, if you are not in healthcare, don't even talk about healthcare

because getting H1B1 Visas in healthcare has been a little dizzy especially in the last

couple of years

But apart from that, it's known for healthcare.

The other interesting thing about Fuqua that I have heard from students,

So at Crackverbal,

We have had many students who have gone into this program over the last several years

and one thing that I have heard from the students is during the first year,

During the core courses, that time itself, there are lots of,

Electives can be taken in such a way,

That you can actually play it till your internship.

Usually the first year,

The core courses are very rigid but in the case of Fuqua, you have the career-oriented

academic scheduling.

which makes it more flexible for you

even before you get into your first-year internship.

Now let's get more specific into the essays.

Like last year,

In fact a couple of years,

They have had the same thing.

They have three required career goals essays.

Very clean.

You have about 100 words for each one.

First question

What are your short-term goals, post MBA?

Very clean.

Very crisp

100 words.

I need you to tell me what is it that you are going to do.

Along with that tell me,

How would a day in your life look like?

So try to talk about your immediate post-MBA goal.

If you are going to say consulting.

Talk about the kinda consulting work that you would do

Talk about what you would in consulting.

Don't just say you want to go to McKinsey.

Do you need to tell what is it that you bring?

What would you bring over there?

Are you looking at digitizing companies?

So whatever your take is you need to talk about that.

One mistake that a lot of people do is short-term goals,

They start talking about like why MBA?

What are their background and stuff?

No just tell me post-MBA what will you do!

Second question

What are your long-term goals?

Unlike short-term goals, where you need to be very specific.

Long time goals you have a little bit of leverage.

You have a little bit of this...

you may choose to talk about something that you are passionate about

But don't talk about some random thing.

It should be aligned to what you have been doing and

you need to have a clear why to say why is that my long-term goal.

So I would really not bother about what my long-term goal is

As long as I am clear,

Why is ti my long-term goal?

Correct.

Because they are expecting things change,

Circumstances change,

technologies change?

And so much around you is not going to be same.

So they assume that your business plan will evolve.

Especially after you go through a b-school.

But why your doing that will always be constant.

So that becomes your motivation.

Third essay,

Very interesting.

Life is full of uncertainties,

and plans and circumstances can change.

As a result,

navigating a career requires you to be adaptable.

Should the short-term goals that you provided above

not materialize what alternative directions have you considered?

Now, great question!

I think all of you need to prepare for this question.

Even for other schools because this is your plan b questions.

What happens if you don't get into your intended post Mba career path?

What's your backup?

My suggestion!

Two things over here.

One, I have seen the mistake students make,

Is they say, I will do this but

then I will go back to my goal of getting back into consulting.

Don't do that.

Talk about something very different.

What is important is that you are able to connect it with your long-term goal.

So you should be able to say,

You know what,

Long-term goal entrepreneurship,

For example

I can go through as a consultant or

I can go through as a product manager.

If not consulting I would like to go to product management,

So you're talking about two different industries over here.

So that's what I would say,

Again you have 100 words.

So you can describe what you will do.

The only difference over here is that you only want to probably add

How it will eventually lead to the same long-term career goal.

So if you're able to map it to your long-term goal.

Great.

So probably spend at least sentence or two talking about it.

And that brings me to the favorite part of the Fuqua application,

Which is the,

25 Random Things essay.

You would have probably read it.

But I will just read for you.

The admissions committee also wants to get to know you–beyond the professional

and academic achievements listed in your resume and transcript.

You can share with us important life experiences, your likes/dislikes,

hobbies, achievements, fun facts, or

anything that helps us understand what makes you who you are.

Share with us your list of "25 Random Things" about YOU.

Okay so, here is the cool exercise you can do.

So this is great,

Even for knowing ourselves better Not just from a b-school perspective.

So what you can do is,

You can take a bunch of post-it notes and

what you can do is take a wall.

Maybe it's just in your room or maybe take a large board.

And what you can do is,

You can create different sections.

The first section could be called childhood.

So your growing up years, your time when you were in school.

Right from the time you were born.

The second section would be about your college days

Because I think that significantly changes who we are.

Something about college, something about work.

So the third thing would be to work.

Fourth you could have something about your extracurricular interests and passion.

Just keep one for that.

And the fifth one, keep it only for your quirks, your personality,

something unique about you that you have developed,

Something that you have always had.

Put that as your fifth

So just to reiterate

Childhood, college, work, extracurriculars/hobbies,

Fifth, personality.

Now what I want you to do is

Take these post its.

Try to write as much as possible.

Let's start with childhood.

Anything unique about your name?

That you think is interesting.

Some story that you have heard from your parents about how perhaps you were swapped for another

baby.

Mistakes happen in hospitals.

Did something of that sorts happen?

Talk about your growing up years

Anything interesting.

Anything about your family that you think we would like to know.

Do not try to retrofit the whole MBA story over here.

This is not to say your a born leader.

Mistakes that people do over here

They start thinking like,

Right from age 5, I knew I wanted to be an entrepreneur.

Please don't write that.

Don't try to retrofit.

Just try to be interesting.

They want to see who's this person,

They wanna say, I want to meet this person.

I want to talk to him.

I want to see him on the campus.

That's what you need to evoke.

Then let's get to college.

Anything.

So don't.

One mistake that you might end up doing.

Very very important.

Keep your resume, keep your application in front of you.

You have already written a lot.

Don't keep anything that is on your resume.

Don't tell them which college you graduated from.

Don't tell them what was your specialization.

Don't tell them about any projects.

Tell them fun stuff.

You could even say that you married your college sweetheart.

So people think "wow, can I say that in the application".

The Fuqua MBA, 25 random things allows you.

And I know my students who have written real person stuff and it was funny

but at the same time,

it gave a perspective of who they were.

So talk about college.

Maybe there is something that you learned when you were in college.

Maybe that was the first time you stayed away from home.

Maybe that was the first time you learned how to cook.

Whatever, you can talk about that.

Work, if childhood and college had lots of things.

Work would also have a lot of things.

Again, don't talk about work-related projects.

Gets boring.

Something that happened at work.

Maybe in the cafeteria.

Maybe about your choices

Maybe you again moved cities.

Something interesting about your work.

Something interesting about your project.

Something you learned,

Something that you did.

Again no repetition of your resume.

fourth, your hobbies/your likes/your dislikes

Here I have had students tell things like,

Whenever I see a four-digit number in a car registration plate,

I automatically start multiplying/ subtracting the numbers.

So it's just me.

I've done that for many years but it's a weird quirk that I have.

Someone else said that,

They need to set you to know,

So they,

So there's this person who actually played the guitar and he said there's this one tune

I've never been able to play.

It's almost like I am jinxed.

Every time I play that, it just goes off.

Now think about it,

He has written the fact that he knows guitar as a hobby.

But this a very funny thing.

Oh wow!

How is it?

You know he is just not able to play the tune.

He is just jinxed in his head.

Tells me something about that person.

So this is things that you like Maybe be you like solving Sudoku puzzles.

Maybe that's a hobby.

So you say that, everyday morning,

I start my day by solving the sudoku puzzle.

Maybe that's your extracurricular.

So it need not be big.

It can even be a small thing.

Last one personality.

Who are you as a person?

What are the weird things that you have done in life?

These are things that are unexplainable, inexplicable.

For example,

I have had students write things like,

I need 5 cups of coffee in the morning before I really get into the groove.

I know it's not a good thing but hey, that's me.

I have had another student,

Talked about the fact that she sets alarm,

Like 5 different alarms.

Spaced at random intervals.

So liek 6:03, 6:12,6:15

So you know, she kinda of wakes up.

I have had people talk about how they hate brinjals

They don't like.

They love eating everything vegetarian but brinjal is something that they don't know.

They have never tasted brinjal.

It could be anything about you, that is personal to you.

Now what happens is,

When you have this whole wall filled with the bunch of post=it notes.

Don't stop here.

Go talk to your siblings.

Talk to your mother, talk to your father, talk to your friends,

Talk to people you have worked with.

Maybe call up this college buddy and say.

Hey, I am writing this.

Can you tell me something weird that happened in college?

Call up a school friend,

Hey you know, Whatsapp,

what weird things did I do in the school?

So when you start talking to people, you will also start building a lot more stories.

Right, we have worked with a lot of candidates.

In case your applying to Fuqua,

You are worried what are the 25 things?

Are these the right things?

I would love to have a chat with you!

So please write to us in the email and the phone number

and we can have a conversation on that.

With that, I am going on to the next question.

The required question.

Which is about the Fuqua community and you,

Here it just says that.

It should be no more than 2 pages in length.

And the question says

Fuqua prides itself on cultivating a culture of engagement.

Our students enjoy a wide range of student-led organizations that

provide opportunities for leadership development and personal fulfillment,

as well as an outlet for contributing to society.

Our student-led government, clubs, centers,

and events are an integral part of the student culture

and are vital to providing you with a range of experiential learning

and individual development experiences.

Based on your understanding of the Fuqua culture,

how do you see yourself engaging in

and contributing to our community outside of the classroom?

Fantastic question.

Because if you are going to pay all that money and you were to land up in a b-school.

You better know what you are going to do there for 2 years.

I have had a lot of students come and tell me,

By the time you reach the second year,ýour schedule is pretty much up to you.

You get to pick and choose what you want to do.

What electives!

What student bodies you want to be part of,

What culture events you want to be part of,

And that's pretty much going to be your whole day.

First thing is research, research, and research.

We have some info about the Fuqua school on our website as well.

But research at the Fuqua website.

Talk to people, try as much as possible to know more.

Now that you know all the things that happen outside the classroom,

By the way, let me tell you this is true for most top schools.

You will learn more outside the classroom than you would learn inside the classroom.

That experience is going to be really rich.

And most MBA programs are made in such a way,

that your experiences will always be a little different based on what experience you chose

to have.

So what I would then do is I would pick my top four.

3-4, I don't think the number should exceed more than 4.

What I do with these 3 or 4 things,

I will talk about the club.

Now here is where you need to be very different.

Don't just say things.

One mistake that people do.

I saw what the technology club does at Fuqua,

I would be interested in participating in the technology club.

And then they talk about stuff that they have done.

Bad approach.

Here is what you need to do.

Try to approach in three ways.

First, what club or activity or thing that I would do alongside my studies.

First, identify that.

Second, tell how will that club help meet your aspirations,

How will it help you in your future goal?

How will it enhance who you are as a person?

Third, this is where the most important thing comes.

How can you contribute?

What will you do to say that I will be part of the consulting club is just one thing.

Say that I was a part of the consulting club.

One thing that really interests me is the fact that there is this leadership series.

I was a part of this leadership series,

You call really eminent personalities

And I was just looking at the profiles of people who came in

And I would love to do that

Because that would give me the challenge and I have done this… blah blah...

You get the drift right?

So the reason I said four is,

You got to fit it into two pages.

So you probably have like four clear paragraphs and then as always all essays,

Make sure a very strong beginning.

Very strong ending.

And if you are able to tie the beginning with the ending.

Great.

Nothing like it.

So my suggestion that's how you should approach it.

They have an optional essay.

I would.

I have always given this advice.

Optional essays I would play it by the ear.

I would probably just make sure that I talk about something that is significant.

Either a gap in my career, very low GMAT score,

in which case you should not be applying but still.

Very low GMAT scores

Or it could be something weird.

I have had students who have already done their MBA.

So they are going for a second MBA.

So they felt that the optional essay could be a great place to write that.

So whatever you think is significant, please put that over there.

I hope this video was useful.

I hope you liked the advice that I gave.

I would love to hear your comments, your feedback

and also any particular questions about challenges that you have faced,

any random the thing about you that you are not sure,

you want to put in the essay,

Make sure you go ahead and comment below.

You can always write to us

And let us know if there is a way in which we can work together.

And if you liked this video,

You want to share it with others,

Please go ahead and subscribe and share this video.

We would be more than happy to spread the message.

Thank you.

For more infomation >> How to Get into Duke Fuqua? A Detailed Analysis of Fuqua MBA Application Essay! - Duration: 21:07.

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Instagram User Locks Dog In Turning Washing Machine To Get More Followers!? - Duration: 2:55.

Some of us dog lovers like Instagram, we either

look at dogs or post our own adorable dogs, or in some cases both, but, we never do what

this Instagram user did, surely it's obvious why people have reacted to it?

The Instagram user filmed herself putting her dog into a washing machine, it seems in

an attempt to get more followers.

To us, it really does seem counterintuitive, who in their right mind could do something

like this, because we can not understand it, at all!

From Argentina, Tamaro Rotman posted the video of herself putting her dog into the washing

machine, you can see the poor doggies face pushed up against the door glass…

The little doggie, the innocent party in this, is a West Highland White Terrier and seems

really quite stressed but the whole thing and desperately wants to get out of the awful

moving prison.

He is desperately trying to find a way out of the machine the more he frantically tried

the more the drum spins, banging and smacking his legs against the fins of the drum, he

can hardly stand.

Tamaro even added a survey to the video, she raised the question:

People commented and condemned what she had done in the video, saying it was 'stupid'

many said she should be punished for animal mistreatment.

Tamaro deleted her Instagram account following the many comments she received, but then reopened

it with a picture of her two dogs, see below: She commented that she treats her dog as if

he were her 'own son', and also said that the machine was never turned on, no at all,

like in some way it makes it better?

We live in a society where nothing is measured, not what we say, or what we do, or how we

act.

If we continue like this we are going to end up destroying everything."

"I thought that deactivating Instagram or blocking people would help, but given that

I haven't stopped receiving aggressive threats wishing death and rape on me, the best thing

to do is to talk and clarify some things."

"I have a dog named Cuco, I love him with all my heart and those who know me know that

well.

Man spiked boss's drink with semen because he disagreed with her management style 'I

give him my entire life and more."

"Yesterday I uploaded a story of him inside the washing machine which MANY people misinterpreted;

it's fine, you do not know me, it happens."

The dog was not in there for longer than 10 seconds, keeping in mind that the washing

machine was TURNED OFF."

She also says that the video was cut and that there was more to the video, that made the

whole incident not so bad and in a better context, but that does not change what we

see in this video…

"I understand that maybe some of you found it shocking, but that was not my intention.

Neither me nor Cuco felt th

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