have you ever asked the question what the *bleep* is gdpr? Well you're in luck. This video is
gonna run you through it all the most important most critical parts of GDPR
compliance we even included a free downloadable cheat sheet that will give
you everything that you need in order to be GDPR compliant. We've even put
together a GDPR checklist designed by experts and cyber essentials creditors.
you're probably wondering why do I need GDPR complaints I don't even need a
checklist or you may have questioned if there's any justification for the hype
surrounding the general data protection regulation look I get up you already
have a to-do list and even when you finish everything on it you still feel
like you haven't accomplished anything meaningful so the idea of wasting your
time on yet another useful profound or gdpr made easy take lists will probably
give you the willies and business time as a commodity and a valuable one about
everyone wants more of it and sometimes managing the time you do have is
overwhelming between responsibilities of running a business managing
relationships with clients and personal well-being there seems to be very little
time to do anything else so when you first heard about gdpr compliance it can
be forgiven for having the initial reaction of my also to tailor co for me
I don't have time for or maybe I'll get around to gdpr some day you may be
delighted to learn that you're not alone this expected that more than 81 percent
of all businesses in the UK will not be gdpr compliant in time for the
legislation being enforced in May 2018 stands like this that may appear to be
justification for delaying gdpr compliance one of the hottest
topics are killing gdpr is that if each citizen data's preached online then your
business may be fined 20 million euros or 4 percent of your global turnover
whichever happens to be more therefore is easy for you to surmise the GDP are
equals the day through your business nobody has time for that
if gdpr exists to protect EU citizens from cyber criminals or businesses
mistreating their personal identifiable information that is GDP are really a bad
thing imagine for a moment that your personal information was stolen and be
used by others how would you feel did you feel angry victimized perhaps a
little scared a bit worse danger may or may not be doing with it look at what's
happening with Facebook wave after wave of people are leaving because their
personal information was beached by an external company who then used it for
marketing purposes therefore if you hope the general opinion the data protection
matters then your customers and clients must also have the same opinions as you
do and when your business is gdpr complain
customer satisfaction will be an all-time high Estevan 81% of your
competitors will not be gdpr compliant I made 2018
this means the GDP our compliance gives you the unique selling point that other
companies can offer their customers therefore if your company's gdpr
compliant then you'll have a penalty free business that retains customers and
attracts new business so the only question you really need to ask yourself
is this how much is GDP our compliance worth to me that we've managed to put
together a free GDP our compliance checklist which includes all the
information that you need in order for your business to be GDP are complying so
what is GDP our compliance while GDP our general data protection regulation is
new legislation that replaces the Data Protection Directive it becomes
enforceable by May 25 28 een and is developed by the Council of the European
Union the European Parliament and the European Commission with a aim to
strengthen and unify data protection for all EU citizens you buy control over
personal data to EU citizens and residents create new digital raise for
EU citizens simplify and unify regulation within the year make easier
for non EU countries to comply with the regulations unlike a directive gdpr does
not require national governments to pass any enabling into solution and thus is
directly binding and applicable to any business that stores EU citizen data
even if the data is not collected or stored on the server located in the EU a
single set of rules will apply to all EU Member States
each member state will establish an independent supervisory authority which
is often known as an AC to listen to and investigate complaints sanctions and any
admin offences should the business have multiple establishments in the year it
will have a single AC and its lead authorities
our gdpr makes it easier for nations over the European Union to comply with
the new legislation there will be steeper financial consequences F
accompanies online security is breached and has this data leaked online so what
is personal data under G's pyaare in accordance with gdp our
personal identifiable information also referred to as PII is considered to be a
any information that can be associated with an individual
this means that PII will apply to a lead Atta pertaining to an EU citizens
professional public and private life some of the most obvious types of PII
are a computer's IP address banking information social media posts email
addresses home addresses first and last names medical information private
photographs at this gdpr effect marketing and the data you
collect for more small businesses gdpr will only have a minor effect on the
day-to-day marketing or on how an individual's private information is used
for marketing purposes the general data protection regulation is predominantly
designed to prevent personal information being traded or sold to a third party
therefore there's a responsibility to protect and not misuse any data that you
collect any additional requirement of gdpr
and the collection of data is that for most businesses overly complicated terms
and condition pages on the website will have to be replaced with a more
straightforward and easier to understand use of terminology and language
furthermore it's good practice to clearly state what person is choosing to
opt into and how the personal information will be used a few examples
are perhaps on pop-ups and checkers or anywhere else that PII is collected an
EU citizens PII can only be processed by an entity if there's a minimum of one
lawful basis to do so the data subject is given consent it is necessary for the
performance of a contract a legal obligation to process an EU citizens PII
official authorities performing tasks and the public's and trace PII is
critical for the legitimate and choice pursued by the controller or by a third
party what about gdpr in email marketing email
marketing is a big business because is easy to detain customers and encourage
repeat business these days email addresses are like a currency and people
don't give away the no information to just anyone with a
very good reason here the course and card to get each and every subscriber
for the business his money well spent this is because email marketing has an
average forty x ry yes that means that for every pound you spend acquiring
email subscribers you get forty pounds back marketers and cavilleri
optimization experts spend the professional working lives in a pursuit
of getting the maximum number of email subscribers from his few visitors their
website as they can you'll have noticed that the fact be used pop-ups on our
website this is called conversion rate optimization and most businesses don't
have a problem investing and things like what place themes lining page builders
and newsletter list building plugins to offer the ultimate mouth-watering ascent
of that notice that I do subscriber one day be step closer to solving a problem
that keeps them awake at night you may have used something similar now be
questioning if gdpr will mean that you'll have to abandon
your super juicy incentives gdpr will have a minor impact on the way that you
use your website to collect content details what pops checkers or any other
ways that you collect PII will have to clearly state what it is that the user
signing up for and how your business intends to use the personal information
additionally subscribers and customers must be able to withdraw their consent
any time they also need to be granted access to any data that you have and a
be allowed right to be forgotten an additional requirement is the holy you
citizens must be able to unsubscribe from your email us at any time
uh most of this is standard hello GDP are affects schools when a school
charity or business collects a child's personal data consent must be given by
the child's parent or custodian this consent must be verifiable and data
controls must be able to prove the explicit consent was given what is a
data breach and what does it mean for gtp our data breaches and cybercrime are
hot topics right now but what many people don't understand is what a data
breach is and what it means for GDP are the short answer is that there are few
changes to your business and those data breaches in the future when the general
data protection regulation finally takes full effect the
a controller will be legally obliged to notify the European supervisory
authority reporting a data breach must be done within 72 hours of becoming
aware that a data breach has happened should there be any adverse and pipe
taking place those who are affected will need to be notified immediately on top
of that the data processor will also be responsible for notifying the data
controller with her in Italy all on all gdpr will make sure the data controllers
and data processors are held responsible for what takes place after a data breach
one of the many advantages to gdpr is they will make it easy for your
business to be compliant when handling EU citizen data because there is only
one set of rules apply each individual member state will create an AC
supervisory authority to handle and vase to get any complaints about your
business breaking legislation the supervision authority will also deal
with sanctions related to administrative wrongdoings should your company operate
from multiple locations in Europe will be assigned a single AC that is
geographically situated closest to your main office or place of business the EDP
be European Data Protection Board will be responsible for coordinating the
supervision authority and in some circumstances different supervision
authorities will work together and freely trade information with one
another so where can I get my free gdpr compliance checklist if you aren't
completely prepared for the new era of data protection for European citizens
then you're trailing behind your competition gdpr is a hot topic and if
you're not compliant by May 2018 then you're missing an extremely cost
effective way to grow your business our GDP our compliance checklist is focused
on time management that will guide you towards achieve an absolute data
protection and the GDP our compliance come and send a portable PDF format that
helps you to identify your biggest weaknesses in online security by the end
of the list you'll learn everything you need to know about gdpr and you'll be in
a position to stop focusing on what you have to do and start focusing on what
you want to achieve with GDP our you can't create more time but what this
checklist the 25 most important things your business needs for GDP are
complying in 2018 you can start making time for
what really matters when they're never to build challenges with GDP our
compliance shows up this checklist gives you the drive to follow through and
achieve the actions you want so here's where you need to do download the 25
most important things your business needs for GDP are compliance in 2018
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