- The easiest way to measure success in business
is by the movement of money.
Are you getting paid for
what you're working on?
But in some businesses where you build for a while,
it's hard to measure.
I was just talking on the phone with a business owner
who raised capital and spent,
it was over a year putting a team together
to launch this mobile game.
And then he launched it,
and growth was stagnant.
He told me that with launch-based businesses,
there are three outcomes.
One is the business tanks immediately,
and it's a very visible failure.
Two is the businesses succeeds immediately,
and it's a very visible success.
And then the third one is
what my marketing professor in college
might call "a dog", which is a business that
is either slowly growing or slowly failing.
But he spent all that time building this team
and creating that product, only to have it stall out.
He ended up with a dog.
And that led me to think,
was he making the right progress?
And it's tough when the money is off in the distance.
I've run into this with a lot of comedians or actors in LA.
For instance, an actor might want a TV show
so he's booking comedy gigs around Los Angeles,
instead of writing the show.
Or I was talking to a course creator,
somebody who does online courses
and he spends two years on research before launching.
Only to have to rework
the entire course after launch, anyway.
So the research didn't really matter.
In situations like that,
where the goal post is so far off in the distance,
what's worked best for me
is paying qualified people for advice.
Right now, at Garblick,
at the production company we run,
we have two coaches.
One is an Emmy-nominated writer
that's helping us with story,
and the other is a development executive that helps
turn those stories into concepts and pitches that will sell.
And I can feel us making progress because
I've been on production polls with producers
and they talk exactly the same as this executive coach.
And I've talked to writers and they talk the same
as this Emmy-nominated writer.
And I can feel us making progress because of it.
The other thing to look out for
if you're in a long grind before launch
is to ask yourself, for the work you're doing,
does this matter?
For instance, in this pattern where I do stand-up comedy
about once a week.
And if I ask myself, "Does it matter?"
I could say, "Yeah, it makes me funnier
which is good for some of these Youtube videos.
And also, for writing comedy."
Does that mean I should go more than once or twice a week?
No, because it's not a direct path to a TV show.
So we spend most of our time
meeting with writers and comics,
and helping them produce content.
Writing, pitching,
working on story ideas together, et cetera.
Basically doing the job will eventually be paid for.
Producers. We're producers, so we produce.
For you, as long as you're work looks like
what you want to do,
you're doing the right thing.
If you wanna be a stand-up comic
and you're doing comedy, fantastic.
If you wanna be a producer
and you're producing, that's amazing.
If you wanna do mobile app development
and you're coding, that's great.
Otherwise, you might be in a trap of perceived progress
where you feel like you're moving forward,
but you're not actually working towards what you want.
If that resonated, I'd love if you would share it
with a friend or two,
we're trying to hit 100,000 subs on this channel
and every share counts.
Also, if you wanna see the exact contract we use
to sign new clients for our agency,
that's down below in the description.
It cost us about 1,000 bucks to put together.
And, we're giving it away for free!
Thanks for watching.
For more infomation >> Trump warns Republicans not to get complacent - Duration: 4:03. 
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