- We get a lot of questions in the comments
about different tools to use,
especially when we do the reviews of different tools,
the Yesware one, the CRM tools, all that stuff.
And a lot of the gist of these comments are people
either asking what tools they should use
or complaining about the price or giving free alternatives,
going back and forth.
But, the mindset I have when it comes to picking tools is
just kind of going for it.
That's the basic gist of this video.
I wanna talk a little bit
about how to make quicker decisions
when it comes to picking tools for your business.
At one of my last agency jobs,
we were trying to pick a tool to send cold emails with
and it was between Tout and Yesware
and I sat there while we were going back and forth.
I wasn't the one making the decision on it.
It was a guy who was just senior to me
and one guy on our team had the task of researching Yesware.
The other guy on our team had the task of researching Tout.
And I got to watch, like, the waste of time
that these guys went through.
The Tout guy was, like, on three or four sales calls
with the person who was selling the app,
went through all these demos.
He then took that and presented it
to the lead decision maker,
like, went through all this stuff.
The guy on Yesware did the same thing,
going back and forth, figuring out, you know,
does it have the email-sending capabilities,
does it provide the subject line.
There's so much they went through
and then, finally, we were leaning heavily towards Tout,
but they got the entire sales team in the room
and that's when I was looped in on this.
They got, like, three or four people on the sales team.
The director of sales was in there.
And we had to listen to a SaaS demo of Yesware.
They went through the pricing.
We, like, fully grilled them.
It was almost like
the rest of the sales calls weren't necessary.
But, in the end, we went with ToutApp.
And it was just a complete waste of time.
Like, literally, for that kind of thing,
ToutApp and Yesware are almost the exact same tool.
That's the type of thing where somebody
in the company literally just had to make a choice
and it would've saved everybody a lot of time.
And it sounds pretty straight-forward, right?
There doesn't seem to be a need for me
to even bring this up,
but a lot of you seem to be stuck in that mindset
of building a list and doing the pros and cons
for almost everything.
And, in the grand scheme of things,
it's a lot more important to go out there, send cold emails,
come up with a value proposition, start pitching clients,
than it is to figure out whether you should use Gmail
or Zoho for your email sending.
If you're going to be picky, if you're gonna do pros
and cons, or that sort of thing for anything in your life,
only do it for a few things and picking a software
or picking a tool is not the most important thing
to do that for.
And the concept that we're talking about today,
it's not really just about picking tools or SaaS
for your business, it's really about everything in life,
picking a niche, for instance, for your agency.
Originally, Experiment27 started out
as a content production company for SaaS.
Then we were cold email for SaaS.
The we became cold email for agencies.
And there was no list building or pros and cons
to go after each one of these niches.
We literally were trying each one
and then some people liked us in SaaS.
Some people didn't like us.
Then, when we tried agencies,
we saw a little bit more results,
so we knew that agencies were the thing.
Like it literally was just experimentation
and there's so much that you can miss
when you do a pros and cons list,
that it's almost irrelevant.
Thanks for watching the video.
Feel free to like it to encourage this type of content.
Subscribe for more B2B sales training
and, if you need marketing support for your digital agency,
check out experiment27.com.
Thanks!
For more infomation >> How to Send Apk , pc software , averything On Whatsapp - Duration: 6:42. 
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