Hello, hello, welcome.
This is Debbie Drum, and welcome to this Friday's workshop mini where we talk about all ways
that you can grow your business, make money with your business, and it's mostly in the
form of making passive income with content because that's what this channel is about,
okay?
So, you guys are here live and watching the replay because you want to make more book
sales, and as I promised I'm going to show something that will make you more book sales
and get you more reviews, okay?
Because these are things that as authors, as publishers, we want to do because sales
make us money and reviews also make us money because they make us sales.
So everything works together.
I want to rewind, I think about like a year and a half ago, for those of you who don't
know, a lot of you here probably use the software book review Targeter.
We've been running that tool since I think 2014, and there's been a lot of changes in
the industry, and updates with the tool and everything like that.
But one of the main questions that I always got was how do I deliver my book to potential
people who are looking to maybe read a chapter, or I haven't published the book yet and I
want to go ahead and give them the book so that they can read it before I publish it
and then write me a review when I click that Publish button.
Because when you actually publish a book, especially on Amazon, your first duty is to
get reviews.
That's like your first form of marketing because it is a component that a person uses when
they're making their buying decision of should I buy this book or not?
So imagine like you shopping for something, especially online and specifically in the
realm of, you know, content that you're looking to consume, don't you look at the reviews
when you're buying something, and don't the reviews either kind of make or break the sale
for you?
Yes.
So you have to imagine yourself in the shoes of your potential customers, your potential
readers, and understand that this is a part of the process.
So if you're walking around trying to sell a book with zero reviews or one review, then
that's not going to cut it, okay?
So I started to think about some solutions on book delivery, and we built this tool,
it's called Book Connect, and you're seeing it right here on the screen right now.
And over the past year and a half, I really got excited about this tool and thought it
was, that every author should own this tool, but I wanted to expand on some of the features
and give authors even more benefits on what they can do and the power of how they can
do it to share their book, share their content.
That's the first thing.
Then also grow your list because that's something that you should be working on as well, growing
a list.
And three, getting reviews, right?
And then four, showcasing your work.
So that is exactly what Book Connect does today.
So I want to give you a little bit of a demo here because it's a new tool.
It has new features.
It's been around and we have users, but kind of a nice big relaunch that we're doing to
share a lot of the new features that authors can benefit from.
I wanted to make this as easy as possible for authors to use, and automatic as possible
for authors to use, and I think that we've done that, all right?
Every time I'm kind of working with the programmers and going through all the steps and saying
how can we make this easier, and how could we make it that authors aren't starting from
scratch especially in the area of selling your book, okay?
So, what do I mean by that?
Well, I'll get to that, but pretty much the idea of having templates for you, built in
for you, so you don't have to start from scratch when you're thinking of how do I write a book
description especially in that area because that is going to get somebody to entice somebody
to actually download your book to even go ahead and write a review.
So we have a template for that.
So, let me just go ahead, if it's okay with you, to walk through what Book Connect does.
So, not in love with this dashboard.
That's a work in progress, but let's go to add an author.
So what we want to do is first step is to add an author, and that's easy, so I'm just
going to do, let's do Friday, yay.
Let's just put my email.
It might not let me add my email in there.
That doesn't matter.
Friday@gmail.com, and happyfriday@gmail.com.
Kind of the boring stuff.
So it creates the author name, and then the next step which makes a lot of sense, and
it brings us to the page where we actually add our book in here.
Because as you'll see, readers will be able to go ahead and download your book in any
file format that they want.
So here's my Friday profile that I just created.
This is the list name.
We won't get too much into that right now, but Book Connect also lets you communicate
with the people who have downloaded your book, and you can send them messages.
So you can either, with this planning structure right now, you can either communicate with
the users right from the tool, or you can go ahead and export them into your own favorite
auto-responder.
So now we have our book label for internal use, so I'm just going to use my book because
just as a demo.
Now here's the real book title, Read Better Faster.
This is all dummy information, well this is the real book, but I just want to get through
this quickly.
You can put a series in there.
You can put a volume in there, if you want, to give it more information.
Next, what you do is you select an image, a file, right here, and this will pretty much
be the cover of your book right here.
Now, what I want to show you here is you can either add just the PDF or you can add a PDF,
an ePub or a MOBI file, and this will allow people to go ahead and download your book
in like an eReader or a Kindle or an iPhone or an Android, whatever device they want to
read it on.
So I'm just going to go ahead, I won't bore you with adding all these files, and I'm going
to go ahead and edit one that's already in there, all right?
So, here's all the files.
Here's the cover that I added, and we'll go to the next step.
This feature I absolutely love because many reasons.
So basically what you're going to do, I'm going to show you how to get a clean URL for
your book if it's listed on Amazon, right?
And, actually I just thought of a new idea for this page, and this is always happening,
and all I need to do is pretty much set up a [inaudible 00:09:00] task for my programmers
every time I have an idea and they implement it.
It's a great thing.
I have a great team behind this tool as well.
So, review links.
I'm just writing myself a reminder for a feature.
Okay, so you get the clean URL.
You go through the two-minute training, I show you how to get it.
And then the review URL automatically gets generated after you put this in.
So what happens is is that after you share this book and somebody downloads your book,
which I'll show you how in a minute, the system automatically sends two gentle friendly reminders
to that person to remind them to review your book.
So, you don't have to do that.
The system automatically does it, and it sends them this special link.
And what this special link does is it takes the person right to where they write the review.
It doesn't take them to the book listing.
It takes them to where they pick the stars and they write the review, so it makes it
very easy and user-friendly for people to write you a review, which is something that
you definitely want, right?
So we don't want to pester people, so we send them two nice gentle friendly reminders, and
then you can follow up after that.
Then we ask you if your book is on Kindle Unlimited, and that comes into play a little
bit later too.
So you have now your author set up, you have your book set up, and it's all ready.
Now you need what we call a download page, and the download page looks like this right
here.
So, it grabs that image, and it grabs also the book description.
We have in here, as you can see, a templated book description that you just literally just
fill in the blanks.
This was made, then this was part of the bonus actually, this was made by two people that
are highly respected in our industry.
Steve Scott helped me with this book description, and Steve has amazing credentials.
He's a multi-time best seller, and he makes a ton of passive income on Amazon each month.
He knows what he's doing.
He knows how to sell books, and he even got to number one in Amazon of all books, one
or two days last year, which is incredible.
So, I highly recommend Steve, and he helped me with this, so that's that.
So all you need to do is pretty much follow this structure, and then you have your beautiful
book description.
And what we also do have is we have this training section here, and I also did an interview
with my good friend Brian Cohen, and he goes through how to sell your book with book description
and the actual formula to use, right?
So once you generate this download page, you send this download page to your readers, and
all they need to do is click Get My Book to get your book.
They put in their email, right, Get Book, and then they choose the format that they
want the book in.
Let's just say they want to read it on their computer, and let's say they want to download
the MOBI file, download [inaudible 00:13:13] file, download PDF, or just email the book.
And all these people who just went through this process now automatically get on your
list, and they automatically get sent a nice message from you, welcome message, and then
they go ahead and get those two reminders, one after seven days, another after another
seven days, okay?
So, what's cool about this, so remember we asked about the Kindle Unlimited, what they
can do right here is they can click right here, and this actually might need to be a
little bit bigger and bold.
They click right here, and they can download the book right from Amazon, and then they'll
be a verified reviewer if they go through Kindle Unlimited.
Actually, that might not be the case.
Scratch that.
I did find out a while ago it should be the case.
I don't know why it's not the case.
Amazon is so dumb that they, I believe, they don't give Kindle Unlimited readers a verified
review, and that is just so wrong, and what can we do, right?
But anyway we give them another option to download the book right through Amazon and
go through that process, so they have either way they can do it, right?
And they have multiple ways that they can do it as well.
So, those are the main four steps once you set up your book, and you can make different
download pages perhaps for different audiences, right?
So maybe you have a book that caters to, you know, all different people, and you maybe
want to write different messages or languages that are dedicated for different audiences,
and that's why you can do like other download pages and share different download pages for
different people, okay?
So that's that.
Now, one more thing I want to show you, and that's author pages.
So, this is an idea that I got a couple weeks ago, and we implemented it pretty quickly.
The reason why I got this idea is because I visited somebody's author page, and I was
just like, they had so many great books, but the selling page to, you know, to showcase
their work was awful.
And I was like, wow, maybe there's a way that I can help there, okay?
So what the idea of author pages is is that once you go through the process to make an
author page, it automatically populates your books so you don't have to do much.
So let me just show you.
We made one for Steve Scott, and so all author pages look like this.
They have an about section, a picture, and then here we go with all of the books that
are associated with Steve.
Now what's also really cool too, what this does, let's see if we can edit one of these.
Here's where we, let me see, here we go, here we go, sorry about that.
Things have changed a little bit, so here's where we put all the information in.
And then okay, so let's say we want to edit this one.
Click Edit.
So here we have the book link number one, right?
So it says buy The Morning Miracle for Writers, and then here's the Amazon link.
Now you can have an optional two additional buttons underneath that book.
Let's say you want to go, say, Buy on iTunes, and you click the link in there.
It'll bring them, just get go to link in there.
I'm just going to put Google right out.
So you can buy it on iTunes, and then now maybe you have Get My Free whatever, right?
And then the link, you can take them wherever you want, so let's just take them to my website.
So this is the Morning Miracle, and then we save the page.
Hopefully this works.
I didn't test it out yet, but it should.
If it doesn't, we'll fix it.
This is a live demo here, so here we go.
So there it is.
So we have the link to buy it on iTunes, which goes to Google as we set it to, and then we
have the link to Get My Free whatever, and that I believe I set to my web page.
So let's see, that might be an error there.
But yeah, so you could have up to three buttons, or you can just have one, you know, whatever
you want, but it's up to you, right?
This is yet another way.
You could even link this to another download page for another one of your books.
You see how everything kind of works together to get you more sales, to get you more fans,
and to get you more reviews, and it happens automatically.
Beautiful thing.
We're on our 22-minute mark, so I just finished the demo.
I'm going to go ahead and I'm going to paste this, the link in here to go check out Book
Connect, and right now we're having a special relaunch special price.
So right now it's in the chat box right now.
This is the least expensive this tool will ever be, okay?
So we are going to be raising the price.
We're going to make it higher, a higher entry price, and we're also going to make it either
a monthly fee later on, or a higher yearly fee.
So getting in right now is a really, really great idea.
We're highly dedicated to this tool, and we're excited to put in more templates for you,
more ways that you can just sell more books and learn how to sell more books, and creating
a system that all works together for you pretty much on autopilot after you set it up, which
is pretty standard on how to set up any book really, right?
And you can keep, you know, changing it and updating it as you wish, and then I'm not
going to go into showing this too much, but we have this way now that you can actually
send messages to people who downloaded you book.
So maybe you're launching a book down the road, and now you have a way to communicate
with the people who've downloaded your book previously.
And that's what you want to do as an author, which is so important.
You want to grow your list.
You want to make sales.
You want to get reviews, and you want to keep doing this and building it and building it,
okay?
So, we got some questions here.
Okay, good question, Gary.
If they just got the book, how they can already do a review?
Yeah, so, if your book, obviously if your book isn't published yet, they're going to
have to wait for, you know, to write a review because you can't write a review berore your
book is published, but you can always remind people when your book will be published, okay?
You get the book for free, right?
This whole system is, you know, creating the download page and creating the book link.
That is all to pretty much give your book away and grow your list.
So nobody's buying at this point unless they're visiting your author page, and then they can
buy your book that way.
All right, thanks, Barb.
All right, cool.
So, hopefully that was a good rundown for you.
Go check out Book Connect, especially this week at the best price, at debdrum.com/bcreopen.
That link is in the chat right now.
We went a little bit over today, but that's just because I'm a little bit excited, over
excited about the new tool and all the things that we're bringing to the author community
just to, again, give you more support, and get you more sales for your book and reviews.
So hopefully you enjoyed this as much as I did, and I will see you next week on the live
workshop mini.
Have a great rest of your day, and a good week.
Bye-bye.
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