- So if you want to get more reviews,
one of the easiest ways to do it as you probably know,
if to send follow up emails to your customers,
asking them to leave a review.
Now this obviously doesn't work as well as it used to
because everyone's doing it and customers
are getting more emails than ever.
But there's still very easy and quick ways you
can improve it.
Now when you send an email there's two important things
that you need to know.
First is for every 100 emails you send,
how many people actually open it,
and then for very 100 emails you send,
how many people actually go and post a review?
So fixing the second part which is how many people go
and post a review is, can be done.
You basically, it's dependent on your copy,
and what you write in the email,
and the service you provide and all those things which
is the subject for another video.
But in this video I'm gonna focus on the headlines,
which is a lot easier to improve,
and to get results very quickly by changing a few words,
or coming up with new words on the headline,
because remember when a person,
when your customer gets an email,
the first thing they look at is the headline,
and if it's not interesting
and it doesn't make them curious,
they're just not gonna open the email,
and if they didn't open the email,
it's as if you never sent it,
so it's just a waste of time.
So definitely when you're sending emails,
you should be testing your headlines
to make sure that you are getting the highest open rate
that you can on all your emails.
Now an easy way to do that is to use a program
that let's you A/B test your headlines,
which means you have one headline
that you get a 20% open rate, for example,
and then you can test that against another headline
and what the program does is it sends 1/2 your customers
the email with the first headline and the other 1/2
of your customers the email with the second headline,
and then measures the performance of them
against each other.
And that's how you get open rates such as 51%,
48%, 58%, obviously this is Amazon Canada,
so open rates there are generally higher just
because less people are sending emails.
But the point is still the same.
Initially when you just come up with a regular headline,
your open rates may be 20, 30%,
but then as you go ahead and you start testing the,
you start testing the different headlines,
you could see over here that you could test three headlines
against each other.
One, two, three.
And then you could, the program will basically split this,
split your emails into three groups.
And each group will get a different headline,
and then it will show you which headline performs best.
And then you take that headline and you use it
on all your emails.
And now you went from,
if previously you were getting 20% open rate,
so for every 100 people only 20 people were opening it,
and you managed to test and find an headline
that gets an average open rate of 40%,
you just DOUBLED your chances of getting more reviews,
because now instead of 20 people opening your emails,
every time you send an email to 100 people,
40 people open your emails.
And overall you could continue doing this many, many times
and eventually get your open rates much higher.
I've seen people with open rates as high as 60 and 65,
maybe even 70%.
Obviously it depends on their niche,
and the product, but it's definitely doable,
and something you should be doing.
If you're not doing this you're really losing out.
For more infomation >> How To Get IRRESISTIBLE CONFIDENCE With Attractive Women (even if you're shy!) - Duration: 23:09. 
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