- Coming up with new content ideas can be difficult,
especially if you're posting two blogs every single week
or if you're like me and then posting two new videos
every single week.
So how can you come up with new content ideas
without repeating the old ones?
In today's video, I'm gonna give you a couple strategies
on how you can come up with new content ideas
that your ideal audience is looking for.
Hey guys, welcome back to another episode
of Just the Tips.
My name is Trene if you are new here
and I help creative business owners like you get started
here on YouTube.
This is video two in a series I'm doing here on my channel
to help you come up with content ideas.
Last week, I shared 15 video ideas to help you
get started here on YouTube and today
I'm gonna share with you the ways I come up
with content ideas.
First way to come up with new content ideas
is to go to YouTube and I do this all the time.
I go to Google Chrome and I go into an incognito window.
This way YouTube isn't taking my previous search history
to effect my search results.
So then you just start typing in your video idea.
Start to type that into the YouTube search bar.
And YouTube's gonna prepopulate based on what people
are actually searching for.
And you can see like a wide list of ideas
that you can get from YouTube.
So that's the first way you can start coming up
with content ideas.
The second way to come up with new content ideas,
is go to Google Trends.
Just go to Google.trends.com and see what's trending
in your industry.
So if you're thinking about logging goals,
type that in, see if it's trending,
if it's gonna take off.
I know specifically coming up, Christmas is coming up,
so that's a tent pole event that's going to be taking off.
So maybe Christmas ideas for scrapbookers.
Christmas ideas for business owners.
And take a look at when that trend is taking off.
You wanna get your video out prior to the uprise
in that trend.
The third way is going to Google Keyword Tool Planner.
(laughing)
So this is one of my favorite ones.
Not only does it help me realize what the competition
is gonna be and how often that specific keyword
is searched a month, but it also spikes new content ideas
just by looking at the result it comes up with.
So you could type in any kind of keyword phrase in there
to see what Google has to say about
whether it's highly competitive, whether it's searched a lot
and then kind of just get some new ideas
based on other recommendations
that that tool has for you.
The next way to come up with content idea
is Facebook groups.
So I always like to do a poll in my Facebook group,
Video for Biz Crew, just to see what people want me
to talk about.
You could also post into a Facebook group,
"What are you struggling with x, y, z most?"
See what people are responding to.
Or even just go into a Facebook group,
go to that little search bar
and type in your niche, whether it's Instagram,
YouTube, blogging and see what questions
are popping up based around that key word.
And do a video on that.
And the final way is to look at what industry leaders
are doing.
So one of the industry leaders that I look up to,
a mentor of mine, is Tim Schmoyer of Video Creators.
So I take a look and see what types of videos he's doing.
Now I'm not going to copy those videos,
but I have a different spin on it.
I have a different audience,
I have a different way of teaching
and I have different thoughts on that topic.
So I'm gonna teach or share different content
than he would, but I know if he's talking about it,
that it's something that should be talked about
in my specific industry.
So who are some leaders in your industry?
Do they have a blog, do they have a YouTube channel
and what are they talking about that you could give
your take on?
So I wanna know how do you currently
come up with your content ideas?
Let me know in the comments section below.
Do you use Facebook groups?
Do you just ask on social media?
Let me now, I'd love to hear.
If you are a business owner and you're really starting
to think about incorporating video
into your business strategy,
make sure you click subscribe to this channel
because next week I'm going to be talking
about three specific strategies you can do
as a business owner for your videos here on YouTube.
Thank you so much for watching
and I'll see you in the next video, bye!
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