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HACKINTOSH GUIDE | How to Install macOS Mojave on PC from macOS - Duration: 15:16.
Hi everybody, today I will show you step by step tutorial for absolute beginners how to
make from your current PC a macOS Mojave Hackintosh, so stay tuned.
This tutorial assumes you are running macOS where we can do the pre-installation process.
If you have only Windows machine, then follow my tutorial based on Windows.
So the easiest way to prepare the pre installation process from a Mac is to download an Olarila
App.
Open your web browser and navigate to the link I post in the description.
Now click on the Download Olarilla.app.
Double click to unzip, I'll drag it to my desktop and open it.
In the left column you can see buttons leading to download premade images of all Mac OS systems
from Mavericks to Mojave.
On the right side you can download the original AppStore images.
I wanna show you today the easiest method to install Mojave on your PC so I click on
the left to Mojave link.
It will redirect me to the right page.
Click on the "Download Mojave FINAL" link.
Now the download will start.
It's about 6 GB so it will take long time, so wait to finish.
In between we'll continue to download second part which contains other necessary files,
we will use after primary installation.
So back in the Olarila App click on the "Olarila Folders".
Here you have premade boot configuration files for all major platforms.
My current setup is Core i7-8700k on the Z370 platform so I will choose the second option
- "Clover Folder Series 10, 20 and 30".
It downloaded this folder in ZIP file.
Files inside allow me to boot from my newly installed build later.
As the last step we need to download software for "burning" our downloaded image and
files onto USB stick.
Again easiest way is using Etcher.
Navigate to etcher.io and download it.
Now open the .dmg file and copy Etcher.app to your Applications folder.
Now we only have to wait until our Mojave image download is finished, so I will fast
forward it, I'll come back later, so you don't need to wait.
Download is finished so in my Downloads folder there's RAW.bz2 image, just double click
it.
Again it will take a long time depends on speed of your disk, so I'll fast forward it
And now you can see the raw uncompressed image.
Now we need to burn it onto flash, so open the Etcher app, and just drag the raw Mojave
image into the "Select image" field.
Now just click on the "Flash" button and wait till it completes.
Again I will fast forward it.
At your desktop you will see "Install macOS Mojave" - that's the created installation
USB stick.
The last step in pre-installation phase is to copy our downloaded Clover folder for your
platform onto this USB disk too.
Now the Pre-installation phase completed.
So as next step we need to set properly the BIOS.
Boot your PC and enter the BIOS hitting the DELETE key.
First in Memory settings set XMP profile of your memory to Profile 1.
Next in BIOS set the boot order to boot first from your USB Mojave installer and disable
all other options.
Fast boot disabled.
CSM support - if you have AMD card you can disable CSM, but if you have Nvidia card (despite
there are still no drivers for Nvidias in Mojave) you should be able probably to boot
only when CSM is enabled.
Storage and Other PCI devices set to UEFI.
In Peripherals set as a primary display output PCIe 1 slot if you have dedicated GPU.
Disable Trusted computing support, in USB configuration enable XHCI Handoff.
SATA devices should be set to AHCI.
If you have dedicated graphics then disable Internal Graphics.
I have external sound card so I have Audio controller disabled too, you can leave it
enabled.
Now just save your new BIOS settings and let the PC reboot.
It should now boot from your USB installation disk.
Installer is set up to boot from Install macOS Mojave, so just hit enter and wait.
It will display dozens of debug messages, just relax and wait.
I will fast forward it again.
Here you can choose language during the installation, I choose English so everybody can understand it
Now click on the Disk Utility.
On the top left click on triangle next to View and select Show All Devices.
On the left column select the disk you wanna install Mojave to.
Click on Erase and name it like you want, I just name it simply MOJAVE.
As a format you can leave Mac OS Extended (Journaled) - installer will convert to APFS
anyway.
Scheme should be GUID and click Erase.
Close the Disk Utility and then click on Install macOS.
Click on Continue, Agree twice, click on the disk we just formatted and bottom right click
on Install.
The first part of installation takes few minutes, but still I fast forward it.
It will reboot itself, so don't worry.
Now important step.
It should automatically pick the name of your disk, in my case MOJAVE, if not, then manually
select the name of your Mojave disk using keyboard arrows and hit Enter.
Now automatically begins second part of the installation, again I fast forward it.
At the end it will reboot itself again.
Now you can see it wants to boot from Preboot.
Again use your arrow keys to select the name of your disk and hit Enter.
If everything went good you will be greeted with Welcome message like this.
Select you country and click Continue, now choose a keyboard layout and click continue,
Don't transfer any info, on the top click on Set up later, Skip, Agree twice, now fill
in your full name, choose new password to your new Hackintosh account, here you can
choose an icon for your account, click continue, click on customize settings, continue, don't
use, now select your time zone, I don't use Siri, so Continue.
Here you can choose the overall look of your system in terms of Light or Dark theme and
click on Continue.
It may ask for identifying your keyboard so follow the steps on the screen.
And Voila.
Installation of system is completed.
But the system is now able to boot only using your installation flash disk, so we need to
figure it out, so your new Hackintosh can boot without it, just using your Mojave installation
disk.
Double click on the USB disk called Install macOS Mojave, navigate to Files and drag to
your desktop Clover package installer and the CLOVER SERIES zip.
Double click it to uncompress.
Now double click on the Clover package installer, click Continue, it should pick the name of
your Mojave installation disk.
In case you have more disks you can select the correct one by clicking on Change Install
Location.
Click on Customize and select the options as I have selected.
Then click bottom right on Install, enter your password to your Hackintosh account,
hit enter and wait.
After it's finished you will see on your desktop new disk called EFI.
It's just a partition on your Mojave disk.
Double click it.
Here you can see there is some EFI folder and inside it a CLOVER folder.
Looks the same as our downloaded Clover folder.
So now delete from your EFI folder the Clover folder and empty the trash.
And now just simply drag your downloaded Clover folder onto the EFI folder to copy it.
And that's it.
Now after reboot your new Hackintosh should boot without the USB installation disk.
So remove it now and reboot.
In BIOS set up in boot order the disk with your Mojave.
As you can see I have no more the USB install disk connected.
Save your BIOS config and let it boot.
Congratulations.
You just successfully installed Mojave on your new Hackintosh.
But remember, this is only the basic install.
It is possible that all your devices will work now out of the box, but if not, there
will be necessary to tweak some parameters in Clover boot loader config, or you will
need some additional kernel extensions etc.
But it is not the point of this tutorial.
Now lets check quickly the performance as it is right now.
This build is based on the Gigabyte Z370 Aorus Gaming 5 mainboard and Intel Core i7-8700k.
Detailed list of all my components you can find in the video description.
I will run the benchmark now and fast forward it.
Wow, quite impressive for out of the box performance without any overclock.
So again congratulations to your new Hackintosh build.
Enjoy it.
If you liked my video, please click on the like button below, subscribe to my channel
and click the bell next to it, so you will get notifications about my new videos.
Thank you for watching and see you next time.
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Use Mind Power To Guide You To Wealth (Learn The Secret!) - Duration: 12:56.
How to hear the gentle, invisible voices that can guide you to wealth.
Your subconscious mind seeks to protect you at all times.
Therefore, you should learn to listen to the inner promptings of intuition.
Your subjective self governs all your vital organs and will continue to maintain them
in equilibrium and balance unless your conscious mind intrudes with worry, anxiety, fears and
negative thoughts.
These negative thoughts upset the Divine norm within your deeper mind.
Within your subconscious mind is the Divine Presence, which you can call your Higher Self,
the Superconscious, the I AM, or "The Christ in you, the hope of Glory."
All these terms mean the same thing.
Your subconscious mind reacts to suggestion and the commands of your conscious mind.
You can, therefore train your conscious mind to recognize the promptings of your subjective
mind in the right direction.
Usually, when you are relaxed and your mind is at peace, your conscious mind is more closely
"en rapport" with your subconscious mind, and then the inner voice of intuition is heard
and felt clearly and distinctly.
The best guide is the knowledge which comes from the correct instructions to your subconscious
mind, which will enable you to distinguish the true from the false.
When you have a sincere desire for the truth, knowing that Infinite Spirit responds according
to the nature of your thought, you will get results.
How cultivation of the intuitive faculty brings riches to you.
You will receive answers and directions from your subconscious mind based on what you consciously
meditate upon.
The question you entertain or turn over to your deeper mind gestates in the darkness
of your subconscious, and when all the data are gathered, you receive instantaneously
that which your intellect, or reasoning mind, could accomplish only after weeks of monumental
trial and error.
When our reasoning faculties fail us in our perplexities, the intuitive faculty sings
the silent song of triumph.
Artists, poets, writers and inventors listen to this voice of intuition.
As a result, they are able to astonish the world by the beauties and glories drawn from
this storehouse of knowledge within themselves.
They have discovered the source of true riches.
Intuition and what it means.
Intuition means the direct perception of truth, independent of any reasoning process, immediate
apprehension, a keen and quick insight.
The word "intuition" also means "inner hearing."
Hearing is not the only way to nurture intuition.
Sometimes it comes as a thought, but the most common way is to "hear the voice."
Intuition goes much farther than reason.
You employ reason to carry out intuition.
Often times you will find that intuition is the opposite of what your reasoning would
have told you.
The conscious mind of man is reasoning, analytical and inquisitive; the subjective faculty of
intuition is always spontaneous.
It comes as a beacon to the conscious intellect.
Many times it speaks as a warning against a proposed trip or plan of action.
We must listen and learn to heed the voice of wisdom It does not always speak to you
when you wish it to do so, but only when you need it.
The riches of clairaudience.
Clairaudience is a faculty of your subconscious mind and means "clear hearing."
The daemon of Socrates is a classical case.
He believed he could clearly hear the inner voice, whose admonitions were always wise.
The voice was usually one of warning.
Moreover, he pointed out that its strongest manifestations were made when his safety or
well being was involved.
His subconscious mind communicated with the conscious mind in words audible to his senses.
This phenomenon is known as clairaudience, and it is based on the most powerful instinct
of the human soul — the instinct of self-preservation.
Socrates believed that the silence of the daemon was an approval of his conduct, and
according to his belief was it done unto him.
A banker discovers the riches of intuition.
A banker friend of mine, who specializes in gold stocks and investments for himself and
special customers, has had extraordinary success in this field.
Some months ago, the name of a foreign gold stock welled up in his mind, and his inner
voice said, "Buy it."
He did so and also advised many customers to do so.
He also intuitively knew the price it would reach within a year.
He and his bank customers have made profits of thousands of dollars.
He has been charging his subconscious mind as follows: "My subconscious mind will make
me instantly aware of the right gold stock to purchase at the right time in the right
way, which will bless me and my customers."
Obviously, he has succeeded in getting the intuitive faculty of his subconscious to respond
according to the nature of his request.
The magic of extrasensory perception was alert to his request and presented him with the
information at the right time.
A most extraordinary experience.
An ex-alcoholic once confessed to the author that at one time he had been in the throes
of a deep depression.
He had placed a pistol to his head intending to commit suicide, when he immediately heard
the commanding words in his ear, "Not, now, with long life will I satisfy you."
He was stunned and desisted from his idea of suicide.
That was forty years ago, and he is still vital, alert and alive and immensely successful
in his profession.
It is well-known and understood that in all cases where danger to the individual is imminent,
the subjective mind makes a supreme effort to avoid and prevent the danger.
It acts and speaks in a way to which the individual will respond.
The highest activity of your subconscious, or subjective mind (I use these words interchangeably),
is exercised in the effort to preserve the life of man.
Remember, the monitions of your deeper self are always lifeward and should be heeded.
That inner voice that seeks to protect you physically, financially and in all ways is
not from supernatural agencies or disembodied entities but from the intuitive faculty of
your own subconscious, which knows all and sees all.
Points to remember.
One.
Your subconscious mind seeks to protect you at all times, and it behooves you to learn
to listen to its inner monitions and promptings at all times.
Two.
When you are relaxed and your mind is at peace, the inner voice of intuition is heard clearly
and distinctly.
Three.
The inner voice often times speaks to you as an inner, persistant feeling, a sort of
hunch, warning you of danger to yourself or a loved one.
Four.
When you have a sincere desire for the truth, and knowing that Infinite Spirit responds
according to the nature of your thought, you will get results.
Affirm boldly that Infinite Intelligence is your constant guide and counselor and that
you will instantly recognize the monitions of your Higher Self.
You will receive answers according to your request.
Five.
You will receive answers and directions from your subconscious according to what you meditate
on.
Six.
Artists, poets, inventors, etc. listen to the inner voice of intuition.
They astonish the world by the beauties and glories drawn from the storehouse within.
Seven.
Intuition means direct perception of truths or facts independent of any reasoning process.
Intuition also means, "inner hearing."
Nine.
The extrasensory faculties of your deeper mind can see the motivations of an employer
and also the future result.
These are hidden from the conscious mind.
When that intuitive feeling wells up telling you not to take the promotion, follow it.
Ten.
After praying about anything specific, the first impression is usually correct.
Eleven.
Clairaudience is a faculty of your subconscious and means "clear hearing."
Self-preservation is the most powerful instinct of the human soul, and many times your subjective
self speaks in a voice to warn you and to protect you.
Twelve.
You can direct your subconscious to guide you always and know that Divine right action
governs you and that you are to be instantly informed about anything you need to know for
your protection.
You may hear a voice saying, "Don't go" — obey it.
Thirteen.
A banker conveys the idea to his subconscious mind that he will be instantly made aware
of the right gold stock to purchase, and the names of particular gold stocks well up from
his subconscious, and he becomes consciously aware of the right gold stock to buy.
Fourteen.
In all cases where danger to the individual is imminent, the subjective mind makes a supreme
effort to avoid danger.
It may speak in a way to which the individual will respond.
Fifteen.
The monitions of your deeper mind are always life-ward and should be heeded.
Sixteen.
If you wish to meet someone and you don't know where the person is, picture yourself
talking to the individual, feel the reality of the experience, dramatize it in your mind
and enter into the tones of reality.
Your deeper mind will bring both of you together in Divine order.
Meditation for the riches of the silence.
"Infinite Intelligence is my constant guide and counselor.
I will instantly recognize the promptings and monitions that come from my Higher Self,
which forever seek to protect, guide, and watch over me in all ways.
I will instantly recognize the 'lead' which comes into my conscious mind, and I
will always disregard groundless fancies.
I know that my deeper mind responds to what I am now consciously writing on it, and I
give thanks for the joy of the answered prayer."
"I know and realize that God is a spirit moving within me.
I know that God is a feeling or deep conviction of harmony, health and peace within me; it
is the movement of my own heart.
The spirit or feeling of confidence and of faith which now possesses me is the spirit
of God and the action of God on the waters of my mind; this is God; it is the creative
Power within me."
"I live, move and have my being in the faith and confidence that goodness, truth and beauty
shall follow me all the days of my life; this faith in God and all things good is omnipotent;
it removes all barriers."
"I now close the door of the senses; I withdraw all attention from the world.
I turn within to the One, the Beautiful, and the Good; here, I dwell with my Father beyond
time and space; here, I live, move and dwell in the shadow of the Almighty.
I am free from all fear, from the verdict of the world, and the appearance of things.
I now feel His Presence, which is the feeling of the answered prayer, or the presence of
my good."
"I become that which I contemplate.
I now feel that I am what I want to be, this feeling or awareness is the action of God
in me; it is the creative Power.
I give thanks for the joy of the answered prayer and I rest in the silence that 'It
is done."
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A Guide to Investment Banking | The Tab | J.P. Morgan - Duration: 2:03.
GEORGIE: So, this is how Investment Banking works.
These are my flatmates, ZACH and LUCY.
They represent the client, a large company.
These clients come to an investment bank for guidance on the structure of their debt or
equity.
They also come to the investment bank to find investors or to float their business on the
stock market.
In this example, the client is trying to merge with another company.
ZACH: We've just found our dream house for next
year, but the problem is, there are six bedrooms and only three of us.
LUCY: We basically need to find three more housemates.
ZACH: Ones we actually want to live with.
GEORGIE: That's where I come in – as the investment
bank, I use my research and understanding of the industry to advise clients on the best
acquisitions to make, and how to do it.
Look, I heard the guys in Flat 4 talking about how they're struggling to find a house for
next year – why don't we ask them if they want to merge?
LUCY: Ooh good idea, I'll text them now!
GEORGIE: It's also the investment bank's role to
negotiate the terms of the merger or acquisition.
LUCY: Hello?
Ah...
OK.
They say they can't afford it – none one is willing to go above £80 a week.
GEORGIE: Hiya!
Look, we'll cut you a deal – you guys can pay less if you're willing to take the
smaller rooms.
Also, did Lucy mention how close the house is to uni?
What you'll be paying in rent you'll be saving by not having to get the bus.
ZACH: I'll send them pictures so they can see
how beaut it is inside.
GEORGIE: Uh huh, uh huh,
I think they're tempted!
Yeah, really nice house, really big, great for parties.
GEORGIE: It's the role of the investment Bank to
act as a trusted advisor to clients in their corporate finance decisions, and to use the
investment bank's research and insight into the industry, to guide them in their investments,
equity and debt.
Yeah, yeah.
Amazing, we'll send you the stuff over now.
They're in!
LUCY: Oh yes!
I'll call the landlord.
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"How To" guide for TrackTrekkers.Club - Duration: 8:16.
Hello, this is how to guide telling you a
bit about the features of TrackTrekkers
the railway enthusiasts' Network game.
Well, TrackTrekkers is a platform for
building your own railway adventures and
publishing them and it's also a tool for
recording and tracking your visits to
all the stations and that includes not
just the National Rail stations of the
UK but Underground and we're extending
to railways of Sweden and France and
beyond. It's a growing database we've got
lots of stations lots of lines 20,000
stations on there and we support access
to London you can see here's colour-coded
lines for various lines we've even got a
lovely Purple Line in there when it
opens.
Stockholm, there's an example and Paris
if you recognise Paris Metro. So
TrackTrekkers is a must-have Club
membership for all railway enthusiasts.
We'll talk about the membership in a
minute. It's available on desktops and
mobile devices and we've tested it on a
variety of Apple devices and Android and
on Windows 10 and on Linux. So Lesson 1
loading the site is simple enough you go to
www.tracktrekkers.club
all the pages use SSL/TLS
so if there's any personal data you do
pass you should be reassuring it's safe.
The main desktop menu is down on the
bottom that's the red area and there's a
login button at the top and everything
happens in the middle and on a mobile
slightly different the menus access
service of a traditional three bar menu
button like that so looking through the
navigation the main features on the
sites are stations this is about logging
your visits to any station, recording a
visit, starting a journey. You've got
adventures so that's publishing
stories to encourage other people to go
and visit parts of the the network.
There's a whole load of things on
support, Frequently Asked Questions and
the like and then raising tickets and
your stuff dealing with your membership
to the TrackTrekkers Club on the the
right-hand side of the menu bar.
So for registration
we do ask all users to register
obviously you'll need to read and agree
the Terms and Conditions and click on
the next button and then you choose a
unique member name, create a password
provide a valid email address, because we
will email you a confirmation and then
decide how much information you want to
share with others so you can remain
anonymous on the site if you want. We're
looking at the stations if you want to
start a journey at a station you go on
the stations a few options on there to
start a journey and you can type the
name of the station and it'll filter it
by the region that you you select we can
click on the map and this is an example
map showing you what we've got data set
up at the moment got all of Great
Britain including a lot of heritage
lines national rail Overground, Glasgow,
Newcastle and we've got the railways of
Northern Ireland of the Republic of
Ireland, Sweden, we're nearly finished
with the Norwegian set and France has
quite a lot of stations in France they
were working on that if you're able to
help do get in touch.
On the stations page you can see what
connections there are to other stations
and they've been colour-coded here and it
tells you quite nicely on the right-hand
side whether you visited that station or
not and if you have if you want to visit
it you just click the next button and on
the the right hand side and away you go
on all the stations you can log all the
stations see when you visited the
stations and you can export the data
last a subscription feature I think most
people probably benefit from that if you
want to maintain a list of all the
stations you visited they're creating
adventures this is the exciting bit for
for publishing because all the best ones
we hope to put in a in a book at the
moat sometime in the future you may get
some royalties on that you can see what
the most recent adventures published on
the site are you can see what's been
visited, what's popular, what's closer to
you, and go from there.
Typical adventures will have page which
will shows a map, some attributes,
you can see those there's a colour right
coloured icons on this off top left,
that's a strip map showing the beginning
and the end and the stations in between,
there's a bit of blurb from the author
sort of telling you why she go on that
and an opportunity at the bottom for
visitors to to say whew that they've
been on the on the adventure, upload
photographs perhaps and why why that
adventure was excellent, As a premium
member if you paid a subscription you
were to create and publish adventures
you need to put in the title. Make sure
it's nice and catchy and choose what
sort of adventure you are creating so
this could be a visit to a station so
you're not actually going on any train
trains it could be a point-to-point ride
so that's from A to B or maybe a back to
a on a single train to be a multiple
journeys so if you've got something
quite complex and at the moment we
support.
Up to 6 stations that's 5
leg of the journey and there will be
a feature at some point in the future
for events or activities to to be
recorded as well there's a number of
authoring tools in there you can edit
your story you can add a photograph
your story you can add a photograph
identify the attributes if you make a
complete mess
delete the adventure if you're ready to
go and tell the world and you publish
the adventure if you get a bit stuck
looking for locations you can select a
line it'll tell you all the stations on
the line and you can select the station
you want to go to the attributes we have
a variety of attributes that sort of
colour-coded by either attraction
facility infrastructure or service and
if you think this is something else
another attribute that could be
introduced lights now and we see we can
sort of fit it in but how we do ask you
to select at least three attributes for
for your adventure cells to highlight
why they're useful for visiting so
subscriptions it's not particularly
difficult you can go for stay for free
or you can subscribe and get the extra
features for one month, three months,
12 months or 24 months.
I think most people just go for 12 month
package at a time but you know if you
want to go for 24 months you do save
quite a bit of money yeah I know it's
not that much at the end of the day
23p/wk it's a lot cheaper than
they're some of the things railway
enthusiasts get up to so please consider
that finally if you do need help we do
have a frequently asked questions page
which will add more questions to this in
time goes by ask used to raise a ticket
or to send us an email and maybe we'll
bump into you at some point I hope
that's been of help we look forward to
seeing you on the TrackTrekkers come
and join us TrackTrekkers dot club
Subtitles by Tubeman1.
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What is Branding? A Guide for Independent Musicians - Duration: 7:26.
what's up guys in this video we're talking about branding what is it how do
you do it and we're gonna reveal the number one
myth about branding
what's up guys it's Brandon from KDMR Music teaching you how to succeed in the
music business and so today we're talking about branding now in the social
media age branding is a huge buzzword we've got people like Gary Vaynerchuk
and Casey Neistat and all sorts of people on the internet who are trying to
motivate you into building your own personal brand and there's a huge myth
about what exactly a brand is and I want to clear that up for you today so when
people are trying to launch companies whether it's a business whether it's a
new product whether you're launching yourself as an artist a lot of times
people assume that a brand is your website it's the name of your business
it's your logo it's your company colors and those things aren't branding
branding is what you consistently do and I want to just kind of explain and
elaborate on that because branding is not about your colors it's not about
your logo it's not about any of that branding is about what people know you
for because without you having our representing a quality product or
service no one cares what the name is anyway I'm gonna illustrate that point
with a few brands that I have just kind of laying around in my office right now
so Arizona tea that's what I've got here I don't know if you can see it cuz a
little light but this is a can of Arizona tea or it was now it's empty
right what about this says what it is we're getting when we open up a can not
much I mean the name is Arizona so I mean I guess it's hot and you know or
it's hot in Arizona that's really all I know about Arizona said it's a desert
town or a desert state it's hot in Arizona so perhaps if you know you know
you're out in the desert you'll want this and it's refreshing right but
that's not why I buy Arizona tea and that's not what I'm thinking about when
I buy an Arizona tea the reason I buy Arizona tea is because when I was a kid
we used to visit my grandmother all summer in New York and it was super hot
outside and we would come inside from playing
outside all day my grandmother would have these cases of Arizona tea and so
we drink them we drink like five or six of them because they were like 1/4 of
this size and it was just fun so when I think about Arizona tea I think about
the memories associated with you know those summers in New York and I just
want to taste something that transports me back to when I was a kid that's a
great thing about Arizona's brand to me I don't know what they set out to
achieve with their company colors or their logo or I don't know what their
mission statement is I just know that when I drink Arizona tea I feel like I'm
a kid again and I love it so that's Arizona tea just to show you that the
name doesn't matter again here's another thing I've got laying around here and
perhaps this shows how unhealthy I'm being right now but Reese's who is Reese
I don't know who Reese is I'm sure you don't either all we know is that whoever
Reese is he came up with an amazing combination of chocolate and peanut
butter it tastes better than any other chocolate peanut butter combination out
there and so what I'm in the store and I see a Reese's Cup I'm way more likely to
buy it because I trust the Reese's brand so again it's not about what their name
is these could be called peanut butter patties I'd still buy them because they
taste amazing so it's about what you consistently do Reese's Cups always
tastes the same they're always the best out there and so that's what you've got
to do in your music career so let's let's bring this back to music right so
what are some good examples of a personal brand or a brand in music let's
talk about Eminem Eminem we know his music is about being the underdog it's
about rising up to challenges right when we see Eminem he looks very unassuming
he looks like he's still in Detroit you know like he still might be fighting -
you know rise up the ranks even though he's the best selling rapper of all time
Eminem's music speaks to his brand his image speaks to his brand but we only
saw see those things with him because he
consistently delivers on this this underdog idea this this mentality that
you gotta rise to the top no matter what you got to keep fighting and that's why
we love Eminem who's someone else it was another brand let's talk about
Michael Jackson Michael Jackson was like the coolest guy ever he's a smoothest
guy on the dance floor he's wearing the flashiest most glittery outfits he's a
showman everything he did was about the show so out the sizzle it's about the
moment and so when you think of Michael Jackson you think of excellence you
think of the best dance move you've ever heard you think of the best but the best
dance moves you've ever seen think of the best music you've ever heard or at
least the most fun and that's what Michael Jackson represented so your
brand again is not about what colors you are right I don't care what color your
website is if the music's good I'm gonna listen to it and if it's not I'm not
right now there are certain colors that we associate with certain feelings right
so KTM our music one of our accent colors is green because we want to help
you make money with your music and so that green that maybe will
subconsciously remind you of money but when you come to our website you're not
coming there because the website is green you're coming because we're
helping you learn how to succeed so what you've got to do is decide who you are
as an artist you've got to do things that are gonna consistently relate to
that brand image right if your idea is to be a fun artist right you want to
always have fun you're not gonna do a song that sounds sad or depressing
you're not gonna do a photo shoot where you don't look happy because that's not
communicating what your brand is about and that's what branding is branding is
knowing who you are and knowing who you're not so that when anyone sees
anything that comes from you they know that's got to be from you so that's it
for today's message on branding Hey look the music marketing guidebook is
available for pre-order right now we talked about branding we talked about
marketing you talked about the foundations
how to build a successful business in music and how to expand your reach how
to get more fans how to find more listeners and of course make more money
with your music so that pre-order links below along with
every other way to stay connected you can join the indie club you can follow
us on Facebook or Instagram or Twitter and you can subscribe to our podcast but
the links will be in the description below peace
you
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