Best FB Audience Targeting Software - Social Interest Freak
When its ally here with a lychee marketing company live from New York City with an outstanding new software solution
That's built on Adobe AIR. This is desktop solver
So it's fully compatible for both PC and Mac and this software is called social interest free
This is new for 2015 and beyond this is built on the latest Facebook API
That was just released a few weeks ago. And why is this social interest week? So that's now outstanding?
Well, let me show you this is a familiar screen. We all know this is the Facebook marketing and ads platform now
I'm going to basically show you the targeting that I did through Facebook
That was according to them targeted, but I'll show you why it's not
So I specified the countries all english-speaking countries right here
I went down below age range is pretty wide both genders. I
got the English language here covered and
Here we go. So I typed in cheese and I typed in wine right now
I was looking for cheese and wine lovers like you know people that go to wine and cheese parties or cheese and wine parties
However, we want to say it. So as you go up here, you see that the
Interests are wine or cheese. So what does that really mean?
That means that basically if a person is a fine wine enthusiast they may be lactose intolerant. They can't handle cheese
They don't like cheese or they're just not into cheese or vice versa
They love cheese, but why makes them sleepy they're not into it. Whatever the case may be
So this is not really targeting but according to Facebook, this is okay
now if you look at the audience size, it's 51 million people and I know
That 51 million of these people are not into both wine and cheese. So what do I do?
Right, so I'm going to load up social interest freak over here. Now. You're gonna watch me
Highly target this audience in a way that you've never seen before
Okay, I'm gonna log into Facebook through my software over here
And once I'm logged in now watch me within 60 seconds. Basically, I'm gonna take the ad set ID first
I can we go every ad campaign has an asset ID so they do that
It's gonna pull up my wine or cheese now watch me with 60-seconds how I'm gonna super focus this okay?
So I'm gonna add a new condition. It's not possible through the Facebook Ads by phone
I'm gonna drag and drop that I'm gonna update the ad signatures update was successful
Wonderful. I'm gonna go back here and I'm gonna hit refresh
Now that I hit refresh
you're gonna see my
You know audience size go down to 15 million people may know something I'm not done yet
I actually want to add another condition
But before I do that, I'm gonna go in the interest tab over here and I'm gonna type in wine
I want to get every interest that has to do with one right I hit go. Here we go
I'm gonna copy these to the target err
Now we're in the target. Err. I'm gonna drag wine tasting here. I'm gonna track winery here
I'm gonna drag and drop line bar here Oh food in line
I'm gonna drag and drop that over there and I'm gonna drag and drop wine cellar over here. I'm gonna hit update ad set interest
Update was successful Oh buddy, somebody tie me. That was all within 60 seconds whenever hit refresh and look at this
Look at this audience sighs
It went down from 51 million people that Facebook said was targeted down to seven point four million people
Now why is that? Well, basically if you look at the interest
They're all the same via english-speaking countries. That's all the same
line and not or cheese, but it's and
cheese and
Food and wine or winery or wine bar or wine? Tasting or wine cellar?
now because of me just
using social interest Creek
I cut this down to seven point four million people now every Facebook Ads
Guru a marketing guru will always say that you want your audience size to be between five and ten million people
This is a highly highly focused
Audience, okay
If I was doing some sort of campaign for some sort of wine and cheese Club where everybody got a wine or cheese
Every month and they signed up there was a monthly membership or I wanted to do a teespring campaign a t-shirt
Online campaign where everybody got this really
Customized t-shirt that explained their you know, what they like which is wine and cheese right? So this is
Highly highly effective. Now I can even get into this is all the drag and drops I've done over here
But I don't even get into the other tabs
As you can see there's a demographics tab. I could even target further by the school
They went to the education level their employer or even their job title. Check this up
Behaviors I grab I press get behaviors
You know all the behaviors that Facebook knows about of their online audience of their online users
Facebook people that I've actually made Facebook payments meaning that they spent money online
I think that's a very important behavior to know I can filter this and make this
By audience eyes and let's see. I'll go down over here. And I got oh people that play cricket in 2015 people that play baseball
You know, the possibilities are really endless. I mean look at look at all these
Oh, look, I see cheese over here Wow, you know, like that's the behavior that I would want to be targeting
You know, all I got to do is copy it to the target err and now it's in the target. Er
All these behaviors are now in there now could drag and drop it
Advanced targets if I go over here if I type in net worth say go I was selling something super high ticket
Let's just say I was selling, you know, something very expensive
I'd want to target people that apparently have a net worth of over 2 million over 1 million over half a million
Look at how many people there are you can target all these users. Ok. Look at household income
This is really impressive over here
Facebook users with a household income of over half a million
There's a approximately more than a little more than 2 million Facebook users
with that
You know with that criteria. Okay. This is highly highly
Powerful, you can also add exclusions meaning you can exclude a certain things
so if I wanted to add let's just say I add an exclusion and I just want to
exclude people
That are say wine selling people
now I have excluded I hit update ad set interest and
everything is
Updated accordingly as you'll see over here if I hit refresh
Everything in my facebook ad campaign will reflect
the changes that I need
See now. Look at this
Everything is the same excluding wine cellar, including wine and cheese and
all these other interests in that
Condition. Okay. Look at my audience eyes. You've got even smaller six point seven million people, okay
So the power of social interest Freak is really out of hand. I
Hope everyone understands the power of this because everyone knows that Facebook is multi multi niche
There's people of all walks of life from every corner of the planet on Facebook
This is the most effective social media platform to advertise on and now you have social interest freak as part of your arsenal
The possibilities are really endless whether you're doing affiliate marketing Amazon, you're doing teespring t-shirt campaigns
You're selling a product or service of your own or?
really anything your heart desires
So I hope everyone understands how powerful social
interest freak is
Everyone should take action with the links below and take it to the next level
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