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All right.

Hello, everybody.

And thank you for joining us for today's webinar--

Eight Ways Boston University Can Jumpstart Your Career.

My name's Jeff Murphy, and I'm an associate director

on the Alumni Relations team.

I'm also a proud alumnus of the Questrom School of Business.

Today's webinar is sponsored by BU Alumni Relations,

and it's offered to our 335,000 alumni around the globe.

I know we have alumni today joining us

from some very faraway places like Beijing.

We have two different alumni who appear not to be

related in Milton, Ontario.

We've got alumni in Quito, Ecuador, London, India,

Pakistan, Turkey, Thailand, El Segundo, California, Granby,

Colorado, Windermere, Florida, Kailua Kona, Hawaii,

New Albany, Indiana, Indian Trail, North Carolina,

Pflugerville, Texas.

And as always, dozens of Massachusetts alumni from towns

like Natick, Needham, Newton, North Andover,

North Chelmsford, Northeastern, and more.

For each and every one of you out there,

please know that we really do value

your opinion on this and every program that we offer.

Some brief housekeeping notes.

As you know by now, this webinar is

being hosted on our Zoom online meeting platform.

If you experience any trouble with the audio

or visual portions of today's presentation,

I'll ask that you contact Zoom support directly

at the number you see on your screen.

That's 1-888-799-9666.

Today's presentation is being recorded and will soon be made

available for on-demand viewing on the BU Alumni Association

website found at bu.edu/alumni.

I'm looking forward to taking all of your questions today.

You're welcome to submit them throughout the presentation

using the Q&A feature.

If you hover over the top or bottom of your screen on Zoom,

you should see a menu pop up.

Select Q&A, and then you can type your question

in at any time.

I'll try to keep my eye on the Q&A feature

as we go through the presentation,

but if I missed anything, I'll be sure to review all of them

at the end to make sure that you get answers for the questions

that you have.

And with that, let's get started.

Throughout your career, the BU Alumni Association

is committed--

I should also mention.

Please know that we might see the lights turn off

from time to time.

I apologize for that.

Throughout your career, the BU Alumni Association

is committed to making sure that you

have access to valuable online tools

and social media communities that will be helpful to you

in your career.

My goal today is to give you a very brief overview

of these resources, 90% of which you can find right

on our website at any time.

And you see it in front of you--

bu.edu/alumni/careers.

So just remember that website and you'll

be good to go for most of these.

My plan today is to run through all of the things

that we have to offer with some slides.

And then I'll be jumping back and forth

between my slide deck and our actual website and the internet

overall so I can show you how to find some of these resources.

Looking over the people who've signed up to be on this webinar

today, I find it very interesting.

We've got a real even spread of ages.

You can see we've got 50 alumni in their 20s, 55 in their 30s,

almost an equal number of people in their 40s and 50s.

And we certainly do have some alumni

who signed up for today who were in their 60s.

And that's excellent because the resources

I'm going to be talking about, I think,

can be useful in any stage of your career.

Now, certainly some things might be

more valuable at the beginning of your career as opposed

to the end.

But we're going to talk about things that I think all of you

can make use of.

And one other thing that will be helpful

to me, just to get a little bit more information from you

about all of you and what kind of career stage you're in.

So I've put up a poll, and if you all

could go ahead and select the answer that you think

is most appropriate for the stage that you're in.

Just go ahead and check off the right box.

Are you a new professional seeking advancement?

Are you in middle management and just looking to break through?

Are you an experienced professional

who's thinking about just a complete career change?

Are you somebody who's been working for a long time--

a senior professional with lots of skills

and are considering a second act career,

or even thinking about heading into retirement?

Are you currently unemployed or underemployed actively

looking for a new job?

Maybe you are happily employed, and I certainly

hope that's the case, and just looking

to stay competitive and make sure

that you know about all the resources

that are available to you.

A couple of you feel like none of these categories fit.

And then if you're just here because you

love a free webinar on your lunch break on the east coast,

here, that certainly makes sense.

So no real surprises for me here.

We've done this presentation a couple times.

And it looks like a lot of you might be actively looking

for a new job or unemployed or underemployed.

Certainly, we'll talk about resources

that BU offers exclusively to you as an alumna that I think

will help you hopefully find some opportunities and build

your network.

We'll talk a lot about that.

Many of you are thinking about just a total career change.

We have some young alumni who are new and are

looking for that first real opportunity.

Those of you, you know, considering a career change,

I think we've got some things to offer.

So thank you all of you for weighing in.

Excuse me for one second here.

And I should also just mention, if you

see me looking to the side here, it's

because I'm working off two monitors.

So please forgive me if I'm not making eye contact with all

of you over the internet today.

Our resources are best explained, I think,

if we sort of put them in four separate categories.

And you'll find that these are laid out

in nearly the same fashion on our website

to try to make it easier for you depending on, again,

what stage you might be in and what

you're trying to accomplish.

We've got tools to help you prepare for your career search

and looking for a specific job.

We have a lot of tools and social media communities

to help you build your BU network.

And as I'll talk about soon, I think

that's where, really, BU can offer the most value to you

and add the most value to your life

in helping you build a strong network.

We do have a couple of specific resources

to help you find open positions on the job market.

And then lastly, I also want to talk

about the importance of building an alumni community

culture that supports each other by talking about ways that you,

today, can give back and help kind of pay it forward.

So let's get started.

And again, I'll try to keep an eye on the Q&A as we go here.

Feel free to jump in at any time with questions.

It looks like we haven't had anything yet,

so that's wonderful.

So what we're going to do--

I'm going to talk briefly about all the things

that are listed on the slides here, and then as I said,

we will jump over to the live web

so you can see some of these things.

First and foremost, in terms of preparing yourself, many of you

maybe have been working for a long time

and haven't been on the job market.

You might be surprised to find that things change from maybe

how you used to do it.

You know, back in the day, we all

heard about those days of spraying and praying

your resume all over the place.

And one of the things we know now

is that being much more targeted and purposeful in your job

search is the way to go.

So first and foremost, you already all

know about our career webinar series

because you're participating today.

But these are online presentations that we do

a couple of times a month-- generally twice,

sometimes three--

all with the goal of talking about some great topic.

And all of our webinars are conducted by BU alumni.

Some of them are career coaches.

Some of them are industry professionals

with some real expertise to share.

But these are available to you wherever you might be.

As long as you have a good internet connection.

And, of course, the majority of them are recorded

and we make them available in an on-demand library.

We do very basic career progression topics, you know.

How to nail your next interview.

How to-- someone who's already asked about ageism.

I'm not going to talk a lot about ageism today, that's

not the goal of this webinar, but we do have a webinar

on our library about strategies that you

can use, maybe as an older alum for making yourself marketable.

So take a look.

Stephanie [inaudible] in our library

you'll find some resources about how to combat ageism.

Our next webinar, just so you all know,

is going to be an industry insider.

Several times a year we ask industry professionals

to offer topics that might not speak to the masses of BU

alumni community, but certainly specific industries

where I know we have a lot of alumni working.

And on February 28th, we've got a great alum

who is a lawyer who is going to be doing--

for anybody who works in the health care or health

related field-- if you're in a tech startup that addresses,

kind of, the health care industry,

Cal Stein is our speaker.

He's going to be doing a presentation

about the basics of the law that you need to know.

And health is the highest regulated industry

by the government.

And so he's going to be doing some things that, if you're

in the care industry, you really should know about these things.

[coughs]

Excuse me.

Question that's come in from Sonya.

Do you have resources that especially

targeted to entrepreneurs and self-employed alumni?

We've certainly done a lot of webinars on the topic.

One of the things we're going to be doing in March,

also, is a new online class.

Much like a webinar series, but it's

going to be three parts with a couple different speakers

talking about entrepreneurship for alumni over 50.

And how to make use of some resources

that are available to you.

Again, Sonya, take a look at our website

after we go through the presentation today

and I think you'll see some things there.

Particularly, again, around networking,

which we know for entrepreneurs incredibly important.

Something I'm really excited about that's new this year.

We recently launched in November the Proud to BU podcast.

For those of you who are podcast fans,

I think you'll enjoy this.

It's a 30-minute interview with an alum who's gone on to really

interesting or--

have a lot of success in their career.

We've already released 16 episodes.

I've had the chance to talk to working actors, NASA engineers,

you know, global marketing executives,

an alum who has his own company doing documentary film

work for WGBH.

Some really interesting stuff.

So I definitely encourage you to check that out.

I'll show you where to find it on our website.

But you can find this podcast wherever

you listen to podcasts.

On Apple, Google Play, Stitcher, Spotify.

It's all there for you.

Just look for Proud to BU.

I will ask that if you download and listen to the podcast,

please give us a rating and a nice review.

That helps us go a long way in reaching a bigger audience.

And then lastly, I want to make sure

that you know I don't work for the career center.

I work for the Alumni Relations office.

But we work very closely with the BU Center for Career

Development and some of the individual school and college

career centers.

You as an alum of the university have

access to all the resources offered

by the CCD and associated school and college centers.

And so many of them are also offering workshops and events

that you can attend.

You also have the ability to have a one-on-one career

coaching session.

I'm not a career coach.

I don't meet individually with alumni,

although I'm, of course, welcome and happy to answer

your questions as they come up.

Now, some of you, if you've graduated more than two years

ago, there might be a small fee for a one-on-one coaching

or counseling appointment, but I think it's somewhere

in the neighborhood of $25.

And I think that those of you who are currently unemployed

or underemployed who've maybe looked into some coaching

before, that's pennies on the dollar for what you would

pay on the private market.

And you didn't hear it from me, but in many cases

if you're really experiencing financial hardship they'll

waive that for you.

But again, all alumni have access to one-on-one counseling

sessions with the Center for Career Development

and some really talented and dedicated staff

that work there.

And I mentioned, those of you who

graduated from COM, Engineering, Questrom, School of Medicine,

School of Law, the School of Hospitality Administration,

or the School of Public Health.

All of those schools and colleges

have individual resources that you can check out as well.

So let's take a look at our website.

I'm going to jump over to the web.

And I would ask if--

when I jump back and forth, sometimes I

get caught up in making the transitions.

So those of you who have access to the chat or the Q&A,

if for some reason I am talking about something that doesn't

show up on your screen, please let

me know so I can make that adjustment.

So this is bu.edu/alumni.

It's a great resource to find out

about all the benefits and events and things

you have access to as an alum.

And you'll notice there right on the left, that's

our main navigating menu.

And there's a section there just for careers.

So by clicking on Careers, it's going to take you

to our careers landing page.

You'll see at the bottom that there are some quick shortcuts

to some of the things that we're going

to be talking about today.

But quite frankly, everything that we're

going to be talking about is on the-- now, there's

another menu on the right hand side

to navigate some of these pieces.

But if you click on Career Development Resources,

you'll find this is where we've got everything laid out

under Prepare, Network, and Find a Job.

And there's an entire section just for our webinars.

If you click on that page, you'll see--

apologize.

It's a bit outdated.

We'll get that corrected soon.

But at the top of the page, you'll

see all of the webinars we have coming up

that you can sign up for.

And then underneath that, webinars on demand.

So again, the majority-- not all-- but most of the webinars

we've done over the last four or five years

are all available to you.

You can search by category, or you

can click on View All Webinars, and that's

going to bring up our YouTube playlist where you

can see literally everything.

So that's a really great thing to check out.

I also mentioned the podcast.

You'll see a link to that right here.

Go over to the podcast landing page.

And if you don't currently listen

to podcasts on a mobile device, you

can listen to them right here on our website.

All 16 episodes you'll see are right here.

We recently interviewed an author and entrepreneur

who's got a really popular social media following.

Senior vice president of a global PR firm.

A tech founder in San Francisco.

This was-- I had a really amazing conversation

with Mary Beth Leonard who is US Ambassador to the African

Union.

So a great way to maybe-- if you're

going to get on the treadmill or you've got a 30-minute commute

home at the end of the day, check it out.

I'm really excited about it.

And then lastly, we mentioned the Center

for Career Development.

You're going to want to go to bu.edu/careers.

And that's the Center for Career Development's landing page.

And you'll notice right up at the top there's

a whole menu just for alumni.

Click on that.

It'll give you a lot of detail about the things

that are available to you and how you can access them,

including some of the things that we're going

to dive into more detail later.

I should also mention, as I move back over to our slide deck

here, I'm going to send this out to everybody has a PDF

after the webinar is over.

So you'll have a bunch of these direct links right

to the individual tools that I'm talking about as we go.

Any questions about any of those things under prepare yourself--

the webinar series, the podcast, the CCD--

before we move on?

Great.

OK.

As I mentioned, everybody will tell you

if you're looking for a job, or if you're not even

looking for a job, the importance of having

a strong network.

We have some specific ways to navigate that just

within the BU alumni community that I'm

excited to tell you about.

There are statistics out there that 70% of jobs now today

are not ever even listed publicly.

That it's all because of a connection.

You knew somebody who knew somebody

who knew somebody who had an opening before it even got

posted.

And I, you know, don't claim to be an expert,

but I would agree that this is one of the best things

that you can do to invest in your career is to get out

there, make connections with people,

and also help make connections for other people

that sometimes can come back to you.

Karma is a wonderful thing as you're looking for a job.

The first resource I want to talk about

is bolded because I think this is really

the centerpiece of what we offer.

It's called the BU Career Advisory Network.

It's little more than an extension of the online alumni

directory that you all have access to as an alum once you

log into our website.

But this is-- the network is 7,861 alumni advisors who

raised their hand and said that they wanted to make themselves

available to other alumni and students for advice,

networking, job shadowing, graduate school

conversations, resume reviews, long term mentoring.

And again, you know, in building a network,

it's frustrating because you feel like you're cold

calling people all the time.

Well, think of this as a warm call.

These are people who have said that they want to be helpful.

There is a login process.

We'll go over that briefly when I show it to you.

But this is something all of you, I think,

should make sure to check out today, immediately after we

end the webinar.

I'm going to show you places on our website to find

about networking events.

There are nearly 1,000 events that

are run by Boston University alumni

around the globe every year.

And many of them are specifically about networking.

Sometimes it's about getting a beer after work.

Sometimes it's about attending a workshop that's specifically

designed to help you meet other people.

But I'll show you the place on our website

to make sure that you know about all those things in addition

to your email.

I want to mention also, the zip code we have on file for you

in the alumni office is the key to making sure

that you're hearing about events that

are happening in your area.

We're very conscious about not over-emailing our alumni.

Many of you who live in the Boston area

are probably getting a lot of emails from us.

Those of you who live in Pflugerville, Texas

probably don't get quite as many emails.

But if we know where you live, we'll

make sure that you only hear about events that are happening

in your area, or other things that

might be of interest to you.

I mentioned some of the communities around the globe.

We'll talk briefly about ways that you can get connected

to alumni near where you live.

We've got alumni living in every country around the world.

We'll talk about how to find those folks a little bit.

[coughs]

Excuse me for one second because I have a glass of water.

This might be a great time to ask

some questions that you have.

One of the things I love to ask alumni about

is their use of LinkedIn.

Whenever I've got a room full of alumni--

Sandra asked a great question.

How do you update the preferred contact email on file?

I'll show you on our website where

you can go to update your profile

and make sure that we have the correct contact info for you.

Thank you, Sandra.

Great question.

With LinkedIn, whenever I'm in a room full of alumni,

I say, how many of you are on LinkedIn?

And every hand goes up.

And then I say, how many of you know what to do with it?

And maybe one or two out of the total go up.

LinkedIn's one of those things everybody

tells you you have to be on, but then you get there

and you're like, OK.

What do I do now?

There's a couple specific things I want to show you that I think

might be helpful, including one that often just makes brains

explode when I tell them that it's there

and people have never heard of.

The alumni search tool.

We'll cover that in a second.

We also have a relatively new BU alumni app

that is available for download for-- it's mobile only right

now for Apple and Android products.

And it puts the power of LinkedIn

and the alumni online directory in your mobile device.

And I'll talk a little bit more about that in a second.

So let's switch back over to the web.

OK.

Back to the careers section.

And career development resources.

And you'll see that there is a link for the Career Advisory

Network.

Again, this is the online database of nearly 8,000 alumni

who have offered help.

You'll want to read this information.

It tells you a little bit more about what

the purpose of the Career Advisory Network is.

As I'll ask you later, we also want you

to add yourself as an advisor.

Even if you've only been out of school for a couple of years,

chances are you might work at a company

or have contacts at a company that other students might

find useful.

So definitely make sure that you sign up.

But to log in, if you've graduated since 2009,

you should be able to get in today

using your BU Kerberos [inaudible]

username and Kerberos password.

If you graduated before that, you'll

actually have to create an alumni online profile.

And I can show you where to do that on the web.

I should mention, you're seeing a different version

because I have administrator rights,

but the basics are the same.

Once you've logged in--

once you attempt to log in--

you'll put your information in here--

we ask everybody every time they log in

to go over these four tips for networking,

just to make sure that people are using the Career Advisory

Network, or the CAN, the right way.

And we'll go into detail on that in a couple seconds.

But basically, once you log in, you'll

see that you can search by all of these different parameters.

If you're looking for a contact at a specific company,

you can put that in here.

If you're looking to be, you know, director level and above,

you can search different job titles.

There's a giant list of different occupations

that you can search through.

If you're looking to connect specifically

with alumni who attended your specific BU school or college,

you can do that.

You can search by class year.

You can search by what degree they got here.

Searching by location is a little bit funky,

and so we'll talk about that in a second.

But then also, obviously, if you're

looking to see if an alumni that you know specifically

has volunteered for the Career Advisory Network,

you can search them by name.

And then this is important.

You can also search through the types of assistance

that our CAN advisors are willing to offer.

One-time career conversations.

Long-term mentoring.

Resume review.

Informational interviews.

Grad school discussions.

Job shadowing.

And then you can also search by how those folks are

willing to connect with you.

Scrolling back up to Search By Location,

like any internet search, I would

advise you to start broadly and narrow your search down

from there.

So for example, if you know that you're

looking for alumni in the Boston area,

the way that our system works, you have to type

in the name of the city.

There's not a dropdown box.

I'm sure you can all understand why.

Sometimes our alumni make spelling errors

or they might work in Boston but live in Framingham.

And so I would recommend for any search that you start by state.

This would definitely go for New York City

where people might put Brooklyn instead of New York.

That kind of thing.

So start by state and then narrow it down from there.

So one of the examples I use quite a bit-- here in Boston,

we have a large number of alumni who work at Fidelity.

So by putting Fidelity in the search box

and just leaving it there, I can see all of the alumni globally

who volunteered who either now or in the past have

worked at Fidelity.

And you can see that my search returned 25 members.

Now, we've got people here in New Jersey.

We've got people in--

there's got to be another state here.

New Hampshire.

We've got somebody who is a project manager in Switzerland.

That's because I didn't put in a location.

So if I'm looking for somebody that I'd

like to meet in person, that's when I want

to add Fidelity and a location.

Or, you know, specifically what they studied.

That kind of thing.

I see we've got some questions that have come in.

I'm wondering if they are about the Career Advisory Network.

Paul's asked a question about how to connect

with alumni in certain cities.

We'll go over that in just a second.

But certainly this Career Advisory Network

is a great way to do that if you just

were to type in London or the UK,

it'll give you a bunch of Career Advisory Network advisors.

Sue has asked, how do you respond to the biased racism,

sexism, and ageism that occurs?

You might have heard me mention this

at the top of the webinar, that's

not what I'm covering today.

I'm just doing a guided tour of the resources available to you

as a BU alum.

But if you check out our on-demand library,

then you'll see that we have a number of presentations that

cover those kind of topics.

If you don't have any questions about the Career Advisory

Network, I am going to then show you--

let's go back to the alumni home page.

If you go to Community, this is a place

to find alumni near you.

Scrolling down a little bit, or even on the right hand side

here, you click on Alumni Near You.

And this will bring up a map showing

you places where alumni have told us that they

live around the world.

And what I can tell you is that the top three

cities that our alumni live in are certainly

Boston, or the Boston area, New York City, and then

Washington DC.

We also have very large alumni populations

in the California Bay Area in Los Angeles, Chicago,

Philadelphia, Miami.

Internationally, our alumni population is exploding.

We have large alumni networks thriving in China, the UK,

India, Turkey, and others.

So using this tool on our website,

you oftentimes can click on a place like, let's say--

OK.

So Madrid.

You can see here that we have a local alumni contact.

Julianna Pereira is living in Madrid

and has offered to be a point of resource for you.

So this is a great thing if you're

looking to make connections as some folks have asked about.

If you don't like the map view, you can also do a list view.

You'll find that this list view is

more helpful in some of the larger alumni cities

that I talked about, or states.

But certainly for those of you who are working, traveling,

or living abroad, this is a great way

to find out, sort of, and identify

BU alumni contacts near you.

OK.

Let's take a look at LinkedIn.

A great way-- well, let's do this.

I don't know if I'm logged in or not, but I will log in quickly.

I am.

OK.

A great way to get started networking with BU on LinkedIn

is to just start by searching Boston University

in the upper right hand corner.

The first thing I want to tell you about--

let me back up for a second.

LinkedIn is obviously a really important tool

for any job search or career.

And so, again, in our online on-demand webinar library,

you'll find a ton of great presentations

specifically about LinkedIn.

About designing your profile, about how to reach out

to people, some other things.

So definitely make sure you check that out.

But there are two specific things

I want to tell you about on LinkedIn.

One of them is the Boston University Alumni Group.

And just by searching Boston University,

it'll hopefully show you that there is an alumni group.

Our logo isn't functioning today, or at least not

on my browser.

But this is the official LinkedIn group

of Boston University.

We have just over 40,000 members who have joined.

And as you'll see, we have a pretty active community.

People who have read interesting articles that

relate to their careers will post those.

People who have moved to-- we'll certainly talk about some

of the upcoming webinars on our LinkedIn group

so you make sure to see those.

People talk about great professional networking

opportunities that are coming up.

Different conferences.

A lot of times, alumni will use this-- many of you

have mentioned, you know, relocating.

Trying to connect with alumni in a new city.

One of the things I love seeing is

when an alum moves to a new city and says,

hey, I've recently relocated to--

this person.

I'm going to be interviewing for a job in Midland, Michigan

and just looking for advice.

Lots of times when people move to a new city,

this is a great way to put up a post introducing yourself,

letting people know the ways in which

you're looking to make some connections

in a specific industry, a specific function.

That's what this group is for and people

are using it all the time.

Almost most importantly, though, one of the things I love seeing

is when--

we're asking all alumni to do this.

When they know of an open position in their company,

to post it within the group.

You can see that Patrick Hansen has done this here

for-- he's got open positions in Somerville Mass looking

for software engineers.

So a great place to look for open jobs.

Also, please do share positions in your company,

or if you know of other places that are hiring.

I love it to see when alumni post that here.

There used to be a separate tab just for jobs on the LinkedIn

group, but LinkedIn recently made some changes to groups.

And so now they're all integrated into this group

membership feed.

You also have the ability to view

the other members of the group.

And again, these are all people who've

joined specifically with the goal of building a strong BU

network.

And so definitely feel free to check that out.

You can also search if you're looking

to see if an alumni you know is a member.

If they're not, please extend an invitation to them.

Secondly, and this is the--

OK.

Yeah.

Sure.

Let's see if there are questions that came in about LinkedIn.

Sandra's asking about the $25 fee.

I thought access to BU's career center

advising is for alumni for a lifetime.

You have access to it for life, but there

is a fee for alumni who've graduated

more than two years ago.

And again, as I had said earlier,

you'll find that for a one-on-one hour

long appointment with a professional career coach, $25

is very, very short money.

And again, if you let them know about financial hardships,

chances are--

you didn't hear it from me-- but they're probably

going to waive that fee.

Kristen.

On LinkedIn, is there a way to search for specific fields

in jobs posted on the feed?

Search for-- no.

OK.

You're wondering if there's a way

to search through the discussion posts on the official alumni

LinkedIn group.

No.

I don't believe there's a way to do that.

You're just going to have to try to keep an eye out

from time to time--

I would suggest-- again, LinkedIn's made a lot

of changes that I find really frustrating in the last couple

years.

And one of them--

your question is a good one.

I might just try to set a reminder on my calendar

to take a look at the group once a week

to see if anything new has been posted because there really

isn't a way to sort of subscribe to specific topics

of conversation or discussion within a group.

But a totally fair question.

OK.

Lots of questions here about LinkedIn.

[inaudible], great question.

Is it considered bad form to post--

considered bad form to post on a BU alumni LinkedIn group

that you're looking for new employment opportunities?

No.

I think the group is what our alumni want it to be,

and I think to say, hey, you know,

I've had these kinds of experiences in this field

and I'm looking for new opportunities.

If anybody's interested, please let me know.

I don't think it's bad form at all.

I think you want to make sure that you're professional

and that you're sort of saying, you know--

I would not recommend that you sort of say, I need a new job.

Can anybody help?

Those are the kinds of posts that don't get responses.

But if you say, you know, here's the experience I've had,

here's the value that I can add to your company.

If you know of anything, please let me know.

Those are the kinds of posts that our alumni respond to,

and I wouldn't consider it to be bad form.

A question about can other LinkedIn contacts

see what you post on the alumni page?

If they're a member of the group, yes.

It's a private group.

When you ask to join, we do check to make sure

that you're a BU alum.

But if somebody else is a member of the BU community,

they would be able to see that.

Caitlyn, I'm not going to comment about LinkedIn Premium.

I would encourage you to check out

some of our other on-demand webinars

specifically about LinkedIn.

We've had a lot of career coaches

weigh in on that over the years.

Great question from an alum.

Can I search for BU alumni who are working in strategy

consulting, specifically?

Great segue.

Thank you.

I couldn't have paid you.

So on the LinkedIn page, again, up in the search box,

type in Boston University again.

And you will see that Boston University has something

that's called a school page.

It's kind of like a combination of the old education

pages and a company page.

But by clicking on the school page,

this'll bring up Boston University's official profile.

Again, this is not BU alumni's group.

It's Boston University's profile.

You'll see a lot of updates, discussion threads, same thing.

But this is, to me, the real--

this is the thing that'll make your brain explode.

By clicking on Alumni on the left hand side here,

this brings up the alumni search tool.

And as long as you have Boston University

in your educational history on your own LinkedIn profile,

you'll be able to see this.

But what this brings up is a way to search--

again to your question, Kristen--

a way to search just amongst Boston University alumni

in varying ways.

Now, it's a little bit like the Career Advisory Network

except these are not people who've raised their hand.

These are people who have BU listed

on their educational history, and that's

why they're included in this search.

So it's a little bit different.

By searching through alumni here and then contacting them,

that'd be a little bit more like that cold call

that I was talking about.

But you can see here on the screen,

you can search through alumni by-- and up at the top here,

because I have set my search dates

to start very early on and end this year,

so I'm searching through all alumni.

If you're looking to search through alumni that

are your own age, or might have been at BU the same time

as you, you can restrict the years

that you're searching from.

But you can search by alumni by where they live,

where they work, and then this next button

is incredibly important.

What they do, what they studied, and then, most importantly,

in addition to what they're skilled at, how

you might be connected.

And so Stephanie's example--

or Kristen's example-- no, Sandra's--

I might have-- where are you?

Sorry, strategy consulting.

You could do a search just by clicking on What They Do.

And it's helpful if you expand this at the bottom to--

this way I can-- of the 215,136 alumni

who are on LinkedIn, who list BU in their educational history,

I can see that there are 7,134 alumni who

have listed consulting amongst the things that they do.

And from there, I could narrow it down by where they work.

So if I wanted to see people who are doing consulting

at Fidelity, I click on that.

And that'll bring up, literally, this list of alumni

who I can then connect with.

And then, most importantly, again,

as I said, scrolling over to the right,

I can see oh, I have 17 alumni who

work in consulting for Fidelity that I

have a third-degree connection for

or higher within the United States.

14 of them are here in Boston.

So this is a great way to find somebody

that you might be connected to who's connected to the person

that you'd really like to connect with.

Ask them for an introduction.

Or just connect with them on LinkedIn here.

Now, when I clicked Connect, it's

going to prompt you to add a customized note.

I 150% recommend that you always do that.

I don't know how many of you have ever been contacted

by somebody on LinkedIn.

They want to connect with you, and you have no idea why.

This is a great way to explain that.

Hey, I saw that you want to BU and also

work at Fidelity in consulting.

I am interested in strategy consulting positions

and would love to hear about your experience.

Make it about them.

OK.

Any questions about the alumni search tool?

I'll give it a second.

I'm going a little bit more long-winded

than I had planned on.

So we might have to rush to get through the rest

of the things in an hour here.

But again, this to me is one of the most important pieces

of the things that we offer you.

OK.

I'm going to move on.

Get back to my slides here for a second.

And lastly, I want to follow a little bit about the alumni

app.

Again, there's a really powerful feature

that combines LinkedIn profiles with information we

have in the alumni directory.

I can't show you how the app works because right now it's

mobile only.

They are going to be coming up with a desktop version.

But this is an example.

I did it just a search for alumni--

and I should mention, it automatically

is giving you alumni who have listed a business address.

And so by doing a search for New York City,

I was able to-- it literally shows--

you can pull up a map view and zoom in

on whatever neighborhood you might want to be in.

And if you know that you're moving to London

and are looking to make some connections,

you can pull up London on your phone,

zoom in to where you might be living or working,

and then search through Terriors.

This is obviously a shot of lower Manhattan.

I can see that it's showing the only 97 of 16,000 results.

New York, again, is the place where a lot of alumni live.

We have done an entire webinar just

about how to use the app for networking.

And that is, of course, available, again,

in our on-demand library right on our website.

So I definitely encourage you all,

if you're interested in using the app, to check that out.

OK.

[coughs]

Excuse me.

Very quickly, I also did another webinar

that was all about building a strong network using BU alumni

tools.

I encourage you to check that out.

But this is sort of the gist of what I want

to make sure that you know.

When you reach out to another alum to build your network,

make sure that you're making it about them.

Ask them for advice.

Ask them for information.

Ask them to hear about their experience.

Don't contact them and say, I'm looking

for a job in strategy consulting.

Contact them and say, wow, you've

had this really successful strategy consulting career.

I'd love to buy you a cup of coffee

and hear more about how you got where you are.

Once you've built that relationship with them,

that's when you can let them know that you're

looking for new opportunities.

In everything that you do, be purposeful and professional.

If you're going to reach out to somebody on LinkedIn,

again, make sure you tell them specifically

what it is that you want to learn from them

or why you've reached out to them.

And, you know, don't use slang.

You know, if you don't know somebody well

and they're a little bit older, maybe

to call them Mr. or Ms. Third, engage

in responsible networking.

Obviously, you know, don't spam somebody

100 times if they haven't gotten back to you.

If somebody agrees to meet with you,

you know, make sure you do that in a public place

if it's somebody you haven't met before.

That's obviously-- the safety of our alumni

is always of concern.

Those kinds of things.

And then lastly, this is a no brainer,

I know, for many of you.

Make sure that you let-- if somebody agrees

to talk with you on the phone, send them a quick email saying,

thanks so much for your time.

If somebody gives you an hour of their time

over lunch, that might, you know,

call for a handwritten thank you note that you send them

immediately afterwards.

As I mentioned, there's an entire webinar

that dives really in-depth about how

to be smart and successful in trying to build a BU network.

It's called Unleash the Power of Your BU Network,

and it's available on our website.

OK.

Lastly-- and we're really talking about one very specific

resource here.

But there are ways that BU can be helpful to you

in finding open positions.

And what I'm really talking about is BU Handshake.

BU Handshake is our primary place

for posting jobs just to be seen by the Boston University

community.

And that means alumni and students.

You, as an alum, have access to Handshake.

You'll need to register for it by going to the website--

the Center for Career Development website.

What I can tell you is that yesterday I did a search

and there were 8,223 open full-time positions that

were posted on BU Handshake.

And again, those are companies that are specifically

targeting BU alumni.

There are also--

Handshake is really-- it's more than a job board.

It's really a career management tool.

You have the ability to upload your resume, apply

for jobs directly from the Handshake site,

or also it might give you directions for how

to apply in a more formal way.

There is also a calendar of events

that you have access to as an alum.

And I would definitely recommend, with anything

with the Center for Career Development,

you might want to contact them.

Sometimes their events are really

designed more for students who haven't

had any full-time experience.

But many of the things that they do are open to you

as a BU alum.

We'll take a look at Handshake in a second.

I mentioned, again, on the BU alumni LinkedIn group,

people are constantly posting open positions.

We also have-- mostly on Twitter--

but we're also asking alumni to share open positions

using the #HireBU.

We talked about that a little bit in number seven

with LinkedIn and social media.

And then lastly, again, we already

talked about career events.

But there are very specific events

that you have access to as an alum that are

totally about finding a job.

Most of those are in the Boston area.

For example, on February 13th, the Center

for Career Development is inviting all the alumni

to attend their all university career fair.

The Center for Career Development and many

of our individual schools and colleges

regularly host employer information sessions

where companies will come to campus to recruit.

And you very regularly have access to those as well.

Let's take a look really quickly at Handshake.

I can show you where to access that and log in.

Going back to the web here.

I'm going to move over from--

back to the Center for Career Development's page.

Hang on a second.

Here we go.

You should be able to see that now.

OK.

So back on the For Alumni page and the Center for Career

Developments website.

Click on Handshake.

And you can see here, if you've not ever accessed Handshake,

here's where to request a new Handshake account.

But I'll go ahead and log in and just

give you sort of a guided tour.

I logged in yesterday, so it automatically logged me in.

It's obviously highlighting upcoming events.

It's going to give me a highlight of jobs

that have posted soon.

I should say, I haven't completely

filled out my profile on this, but the Handshake system

allows you to fill out a complete profile so that you're

only seeing information that's really tailored

to your interests and needs.

And so specifically, if you're looking at strategy consulting,

once you fill out your profile, it's

going to start to show me positions from organizations

that I might be interested in.

But again, to me, the big thing up at the top here,

under Jobs, I have the ability to do a job search based

on keywords that I might be interested in, you know,

specific companies.

But here it's showing me that, you know,

this is looking at both part-time, full-time,

internships.

And they're-- right now, just for BU,

there's 13,915 positions that are listed.

So a great, tremendous resource.

[coughs]

Excuse me.

A couple of quick things I want to mention,

and then we'll get into all of your questions.

I'm very glad that those of you who've participated today

have done so because this is intended

to build some interest.

Every year during the month of March

we do something called Alumni Career Weeks where,

not only myself, but the entire alumni relations team

and volunteers around the globe are making sure

that all of our alumni have access to some great career

resources and events.

And so as of today, I know that there's

going to be at least 25 in-person networking

opportunities in cities around the globe,

with more to be added.

But you can take a look at all the things we've got now.

Events that are online.

Workshops.

Panel discussions.

And again, specific networking events

happening in cities near you.

You can take a look at bu.edu/careerweeks.

We're really excited.

Last year we ended up having somewhere

in the neighborhood of 60 different events

through the month of March.

And so it's a great way, again, if you're

looking to make some connections,

if you're looking for jobs in your town, great resource

to get involved with.

Very quickly, lastly, you know, you-- even

as an unemployed alum, those of you

who said you're unemployed or underemployed,

there are things that you can still

do to help create the kind of community

that I think that we all envision for BU alumni.

A group of people that are there to help each other.

When you see somebody who's applied

for a job in your company, if you've

noticed that they've gone to BU, maybe you

give that resume a second look.

That's the kind of community I'm hoping to inspire.

But things that you all can do now, again,

post an opportunity using the #HireBU.

If you see somebody tweeting about an open job,

put it back up with that hashtag.

All of you have experience to draw

on that makes you somebody we'd really

want to be a CAN advisor, you can sign up today

to do that and be there to help other people

when they need you.

Particularly, our students.

We talked about joining the LinkedIn group.

We'd love to have you share your wisdom.

Answer when somebody posts a question about how

do I handle this interview negotiation, please

respond to those.

You've got a wealth of experience to draw on.

Asking your employer to become an official recruiter

for Boston University on Handshake

is something that you can do that's really valuable.

And then, lastly, you know, a lot of our students

wouldn't be here without scholarships,

and certainly making a gift to the BU scholarship

of your choosing, or your school or college,

is a great way to pay it forward.

OK.

Let's get to questions.

A lot of you have been just typing in

to say thanks and good info.

I appreciate that.

I know I've gone very quickly.

But I wanted to make sure we got through everything that we

could.

So OK.

Great question.

Where are the jobs posted on Handshake pulled from?

Is it from Idealist job boards?

The short answer to the question is everywhere.

Now, there are some, sort of, things

like Idealist and other job boards that feed automatically,

but again, the primary place that they're coming from

is by people who've signed up to be official recruiters

for Boston University.

And so they are pulling jobs from a lot of places,

but again, many of them are specifically targeted just

for Boston University.

Really good question.

Answered that one.

I answered this one.

Thank you, John, for saying good info.

Vince has asked a question.

Using this page on LinkedIn, do the searches of alumni

go against the LinkedIn commercial use limit?

That's a good question, Vince.

I don't exactly know the answer to that.

But if you're talking about using the alumni search tool,

what I can tell you is I use it all the time

and I've never run--

I don't know what the search limit might be.

I apologize.

I don't know the answer to that.

And I will definitely try to find out.

Vince, if you want to follow up with me,

you can see my email address is on the bottom there.

Great question.

Sorry, I don't know the answer.

Michael's weighed in with some really good advice

that many of you have heard before

in regards to networking.

And when we talked about how to reach out to other alumni

to build your network.

If you ask for a job, you'll get advice.

And if you ask for advice, you'll get a job.

That's a very succinct way of saying what

I was trying to say, Michael.

Thank you for sharing that.

OK.

One of the things I neglected to mention--

Michael's asked about having difficulty logging

into the alumni website.

Let me show you quickly on our website--

go back to the BU alumni website.

OK.

I'm going to go to Community.

I'm going to click on Alumni App and Directory.

And then you can see on the right hand side here

a tool has popped up to update your information.

That'd be a great place to give us your correct address and zip

code, the email you want us to communicate with you.

You can tell us a little about the types

of emails you want to get.

And then also.

Michael, down here, if you're not already connected and have

access to the alumni directory and the Career Advisory Network

on our website, you're going to need to sign up for an account.

And it walks you through that process.

Those of you who-- and I'll be honest with you.

Technology today never works as we want it to.

For those of you who have trouble logging into the alumni

website, feel free to let me know.

I'll get you sorted out with our--

we have an alumni help desk that can help you

if you run into issues.

If you don't remember your BU ID number, those kinds of things.

Again, I'm at jtmurphy@bu.edu.

I might not be able to give back to you right away,

but I will get back to you.

Sign up with the Alumni Association.

Monica's asked-- it seems like a silly question,

but it's not, Monica-- about how do you know if you signed up

with the Alumni Association?

First of all, all of you are members

of the Alumni Association.

It's not a membership--

there's no fee to be a member of the Alumni Association.

All alumni are members.

You'll just need to check and see

if you're able to log into the site or not.

Again, if you've graduated since 2009,

you should be able to log in using your BU username

and Kerberos password.

We've figured out how to make it easy since, you know,

for the last 10 years.

But for those of you who graduated before then,

there's a little bit of a process.

We need to make sure that you are who you say you are,

so we'll collect some information from you,

see what we have on you in our records,

and then either let you know what we need.

Maria, you've asked a really good question.

If I have a new website, blog, or podcast

that might be of interest to alumni,

can I post this on BU LinkedIn?

You can post it if you are a member of the Boston University

Alumni LinkedIn group, and I would encourage

you to do that, absolutely.

Particularly if you think it's got some angle that

relates to people's careers.

If it's a cooking blog, I'm not sure that's

why people would join the BU Alumni LinkedIn group.

I mean, LinkedIn really is about professional networking.

That might be more appropriate for Facebook,

to tweet it out, and, you know, mention @BUalumni

in the handle.

But if there's a career angle to it,

I absolutely encourage you to post that.

But be thoughtful, you know.

Don't post once a week about the same thing.

Those are the kinds of posts that, quite frankly,

we try to delete out and sometimes

let people know when they're kind of abusing

the community by spamming.

But a really good question.

Thank you for asking.

[inaudible] asked, do professional recruiters

have access to the BU alumni tools for searching for jobs?

Paul, I'm not exactly sure I understand that question.

Certainly professional recruiters

can sign up to recruit on Handshake in the Post Jobs.

Oh, if somebody who is a BU alum is now

working as a professional recruiter,

we would give that person--

we would grant them permission to join the BU alumni

group on LinkedIn.

If they are not an alum, they would not get permission

to join the BU alumni group.

So I think from time to time we do

have BU alumni who work as recruiters who post something

in the BU alumni group.

I don't see it a ton.

Mostly, it's just alumni who want

to be supportive of the alumni community have

[inaudible] posting open jobs on the LinkedIn group.

Paul, if I didn't understand your question,

feel free to write back and ask it a different way.

William, you're asking again where Handshake is located.

Again, if you go to the Center for Career

Development's website, that's bu.edu/careers,

and then go to For Alumni, you'll see a link

for Handshake.

Handshake is plastered all over that CCD website.

If you still have trouble finding it, email me.

John, you've asked a really good question.

As an alum entrepreneur, how can I

use the alumni network to promote my business

to fellow alumni?

You've asked a delicate one.

Now, certainly as a member of the community,

I want to make sure that you have an opportunity

to let alumni know about your business.

But again, we want to make sure that you're not spamming

the alumni community or--

we want to make sure that you're adding value to the alumni

network, and not just looking to, you know,

get clients out of it.

You'll see that when people--

related to the question about posting your blog

on the LinkedIn group.

When people start to abuse the group,

that's when it starts to get reported by other users who

are, quite frankly, saying, OK.

You're not really here to add value to the community.

You're really here just to get clients.

And so I would encourage you, if you're

excited that you've launched a new venture, to say,

hey, I'm a proud BU alum from the class of 1997.

I've just launched my business, and I'm really

excited to let other alumni know about it.

If you've got questions, contact me.

I think that's great.

Again, don't do it once a week.

Be respectful and, you know, be a part of the community,

not just to get business from the community.

I think the same thing goes for our in-person networking

events.

I think you should be proud to come and talk

about the businesses that you've started

as an entrepreneur and the kinds of folks

that you're looking to connect with.

But I think once you're at the predatory, that's when

it becomes a problem, you know.

It's all about the way in which you do it.

Great question, though, John.

I appreciate you asking it.

OK.

So you elaborated.

Purely to let everybody know that the business has launched.

Absolutely.

We're so proud of our alumni who've started businesses.

Please feel free to post that in the LinkedIn group.

[inaudible],, as I said, I'm going

to send out a PDF copy of all my slides

with all the links to everybody after this is over today.

I'm glad you found it helpful.

Vince.

I've had the BU alumni app on my phone for some time now.

However, I always get the following message-- pending

affiliation.

A pending affiliation request.

So Vince, sometimes what happens is

if you've changed your name, or changed anything

about you that we don't have on file,

if a request comes through to download the app

or to join the community, but we can't seem to match you up

with the record we had on file for you when

you were a student, sometimes that can hold things up.

It could also quite possibly be just a technical issue.

Vince, go ahead and send me an email today

and we'll get you sorted out.

I want to make sure you get access to that app.

OK.

Any other questions in the box here?

Are there any resources to prepare for Big Three

consulting interviews, for case studies, mock interviews.

I think that's a-- you know, if you're

looking to prepare for Big Three consulting interviews,

I think a great thing to do is use the Career Advisory

Network.

Reach out to somebody who works at one of those firms

and ask them if they would do a mock interview with you.

Again, you can actually search through alumni who've said,

I'll do a mock interview.

LinkedIn is the same thing.

I think if you found somebody-- and I forget who the Big Three

firms are these days.

Maybe Accenture is one of them, if that's what you're

talking about with consulting.

Find alumni who work at Accenture.

You know, if you can find somebody

that you're connected to in a second or third-degree

connection on LinkedIn, I think that's a great reason

to reach out to somebody.

And I'll be honest with you, I think our alumni will be--

they'll feel grateful that they are

being put in a position where they

can be helpful to another alum.

I see a lot of you just writing in to say thanks.

I'm really glad that you're here.

I hope that you found it useful.

Again, if there's something that I didn't quite

answer the way you were hoping I would,

if I didn't provide the level of detail

that you were looking for, or if you're having trouble

accessing any of these resources,

my email's on the screen there.

Feel free to reach out.

And again, we'll get you sorted out as soon as we can.

We've run right up against the hour.

My thanks go out to all of you for participating.

I also want to extend a special thank you to those

of you who've donated to BU.

Your support.

The kinds of career programs that we do

wouldn't be possible without the support of our donors.

And so thank you very much.

I hope that you'll all plan to join us for our upcoming career

events.

We've got webinars coming up in February

and again in March with Alumni Career Weeks.

Some great opportunities there.

I'm always looking for speakers for our webinar series.

So if you, or an alum you know, would

be interested in doing a professional development

or an industry insiders webinar for the alumni community,

please contact me at the email address you see on your screen

now.

Thanks, everybody, for your time.

Have a great day or a great evening, wherever you might be.

For more infomation >> 8 Ways Boston University Can Jump-Start Your Career - Duration: 59:15.

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(The Baltimore-New York matchups in the Super Bowl and World Series in 1969 -- won by the Jets and Mets -- were for two different seasons, the 1968 NFL season and the 1969 baseball season

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  ▶ Brooks: Five keys to a Pats Super Bowl win   ▶ Shook: One unsung hero for each NFL team   ▶ Brandt: Mayfield leads 2018 All-Rookie Team  The four Boston-area teams have won a combined 37 world championships in their long histories; the nine teams that represented Los Angeles -- including the Raiders for a time and Anaheim Ducks of the NHL -- have won 22

 It is a staggering show of athletic strength befitting two of America's great -- if wildly different -- cities

Enough time has transpired and enough hard fouls delivered for enmity to develop

Which it has. Just not among football fans.  The Patriots of recent vintage have certainly played a part in this streak

This is their ninth Super Bowl appearance since the 2001 season, the 11th in the last 50 years, and their dominance in this millennium has smoothed over some of the fallow seasons experienced by the other teams that represent the two cities

 But the Rams have represented Los Angeles in only one Super Bowl (after the 1979 season) and the Rams' only championship in Los Angeles came in 1951, the pre-Super Bowl era

This is only their third season since moving back from St. Louis. Even the shared history between the teams -- the Patriots beat the Rams for their first Super Bowl title after the 2001 season -- doesn't really resonate this week

That Rams team, after all, represented St. Louis, whose residents have their own reason for bile this week

It would be understandable if they hate both teams.  This is, then, the most recent iteration of a rivalry that, at its core, is built around the epic battles of the NBA's Celtics and Lakers

Of Jerry West and Bob Cousy. Pat Riley and Red Auerbach. And, of course, Magic Johnson and Larry Bird -- a wondrous competition and friendship so fierce it has inspired books, documentaries and a Broadway play, to say nothing of some of the most memorable moments a hardcourt has ever hosted

 The Celtics and L.A. Lakers have met in the NBA Finals 11 times, the most common title matchup in any of the four major American sports

Long before Giants receiver David Tyree became public enemy No. 1, all you had to do was say "Magic Johnson baby sky hook" (Google Game 4, 1987 NBA Finals) to New Englanders if you wanted to see them cringe

 The "Beat L.A." chant -- which thundered through Dodger Stadium when Red Sox fans invaded during the World Series, was echoed when the Patriots beat the Los Angeles Chargers in the Divisional Round two weeks ago and was tweeted by Red Sox outfielder J

D. Martinez seconds after the AFC Championship Game ended -- originated during Game 7 of the 1982 Eastern Conference finals as the Philadelphia 76ers were pulling away with a victory over the Celtics

The Boston Garden faithful, already looking ahead to who the Sixers would face for the NBA championship, spontaneously started chanting "Beat L

A.! Beat L.A.!"  In other words, anyone but the Lakers.  The Los Angeles Rams and the New England Patriots, alas, will meet in the Super Bowl for the first time and Patriots fans don't seem to care who the opponent is

 "First of all, the Rams are not even thought of yet as Los Angeles," said the Boston Globe's longtime columnist Dan Shaughnessy, who remembers by heart the details of many of the great Celtics-Lakers finals

"I'm not feeling it. There will be a Celtics game in the next week when it will start -- 'Beat L

A.' -- like 'Yankees suck' breaks out at a bar mitzvah. But it's not gritty lunch pail team versus Showtime

That was very real. This is just win the Super Bowl, beat the Rams."  For the Rams, though, this might be the right opponent at the right time

Even with its recent success, the team is still trying to gain traction in Los Angeles

While this season has helped galvanize the Rams' fan base and it's expected that the opening of a new stadium in 2020 will give it another boost, fan ambivalence might have been most artfully summed up in a sunlit viral video from a Los Angeles bar as the Rams' NFC-championship-winning 48-yard field goal in overtime sails through the uprights

Four visible patrons briefly whoop, a man hugs the woman he is with and that's it

 While a Super Bowl run is an unquestioned boost to the team's profile, few things in the NFL would garner respect and rally a blase audience as quickly as knocking off the Patriots

 "This is the perfect Boston team to hate," said Los Angeles Times columnist Bill Plaschke

"The Patriots are everything Lakers fans see in the Celtics. The perception of arrogance, of always winning

How is Deflategate a lot different than the Boston Garden turning up the heat in the dressing room? This is the perfect opportunity for the Rams

What if the Chiefs had won? Nobody hates the Chiefs."  What defined the Lakers and Celtics' rivalry, and what has given it legs for generations, was their stylistic differences, which -- in popular imagination -- mirrored the different cultures of their cities and fans

The Celtics were the gritty team of the working class fan while the Lakers were, well, Showtime

You can envision the parallels now: the Patriots may have the game's biggest star but they are also, famously, grinders, while the Rams are young, dynamic and charismatic with a star coach in Sean McVay straight from the Riley look book

 "One of the cruel ironies of the Rams going to St. Louis is they never became an L

A. team until they left," said Sam Farmer, the longtime NFL writer for the Los Angeles Times

 Farmer used to sneak into the L.A. Forum to see the Lakers, and hated the Celtics so much that when his son played on a YMCA basketball team called the Celtics, he could barely bring himself to root for them

 "Then they became the Showtime Lakers of the NFL," Farmer said. "The Chuck Knox Rams were incongruent with L

A. They became the greatest show on turf while L.A. languished."  Much of the rivalry is also rooted in the admitted defensiveness of both fan bases

Plaschke said he knows Bostonians think Los Angelenoes are lightweights, who are not sufficiently loyal to their teams in good times and bad

He said Los Angelenoes think New Englanders have a tribal mentality and will, "like sheep", support their sports teams, no matter how bad they are

Los Angeles cheers for quality, Plaschke contends, but has plenty else to amuse it if the teams are not good

 "If 'Hamilton' comes to town and it's no good? We don't go," Plaschke said. "We don't need any of these teams

I'm glad it's here, but we didn't ask for it. We have fun with sports."  Still, Plaschke admits, it was brutal to hear Red Sox fans chanting "Beat L

A." while the Red Sox were doing just that to clinch the World Series in Dodger Stadium last fall

 Gordon Edes, the Red Sox team historian who also had long stints as a sportswriter for the Globe and Times, believes New Englanders have a chip on their shoulders about other cities, and during the Celtics-Lakers years got into their heads that Los Angeles was a place to feel contempt for

 The lunch bucket versus Showtime theme is a complete fallacy, he notes. He covered some of those Lakers teams and they were as hardworking as anybody

But he also worked for a sports editor in Los Angeles who used to boast that he would leave Dodger Stadium by 10 p

m. or the seventh inning, never later.  "By adhering to that rule, he walked out on one of Sandy Koufax's no-hitters," Edes said

"That would be unthinkable in Boston."  Nobody will be walking out of the Super Bowl early Sunday night in either city or any city in between

The NFL is the goliath of American sports and its entry into this great coast-to-coast conflict is likely only to enhance it

No matter who wins.  "We are Kurt Rambis going up for a layup and Kevin McHale clotheslining us," Plaschke said of the warring factions

"They are forever chasing us down. And all they can do is cheat."  It's worth remembering that the Rambis-McHale play from Game 4 of the 1984 NBA Finals -- and the narrative that has been attached to it -- worked out well for everyone in the long run

The Celtics won that game and those finals, the 15th of the franchise's record 17 championships

And the Lakers, perhaps inspired by that beating, won the championship in 1985, 1987 and 1988

 The Patriots and Rams would probably sign up for those results right now.  Follow Judy Battista on Twitter at @judybattista

For more infomation >> Super Bowl: Patriots, Rams renew age-old Boston vs. L.A. rivalry - Duration: 11:23.

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Rams might be America's team outside Boston, but not in St. Louis - Duration: 22:22.

The pixelated billboard outside The Dome at America's Center offered no acknowledgement of its previous tenant

 Two days after the Rams clinched their first Super Bowl berth since 2002, the building — which in its heyday housed "The Greatest Show on Turf" — offered no evidence of celebrating the achievement

Advertisement >  "Welcome to St. Louis," the screen read, before pivoting to an advertisement for a Garth Brooks concert in March

 Three years after the Rams uprooted for Los Angeles, three years after Stan Kroenke became an epithet in this town, three years after a twister of hurt feelings and litigation was kicked up, the outbursts of rage have morphed into pangs of melancholy

 Former Rams fans harbor more emptiness than anger. They hide the hurt well. In order to find remnants of their fandom, you have to search a little deeper than the stadium situated a few blocks from the Mississippi River

 On a rainy Tuesday evening, inside a shopping center about 30 miles west of downtown, a man named Matt Meier led the way to a hidden stockpile inside the Rally House sporting goods store he manages in St

Peters, Mo.  Meier strode past displays for baseball's Cardinals, hockey's Blues, the Missouri Tigers and Kansas City Chiefs

He veered away from the sections for Missouri State and Saint Louis University.  Finally, he opened the door to a back-room warehouse overflowing with discounted "Millennium Blue and New Century Gold"-colored Rams gear

 "Believe it or not," Meier said, "there are still some Rams fans here." There's plenty of St

Louis Rams merchandise for sale at Rally House in St. Peters, Mo. (Whitney Curtis for The Los Angeles Times)  After the team left in January of 2016, Rally House decided to consolidate the Rams gear from its five stores into one location, across the hall from the men's room

The stash stretches on hangers spread across one wall, with five separate racks nearby, a collection of T-shirts, polos and hoodies

There are fitted caps, snapbacks and dad hats. In boxes across the room is even more Rams-stamped ephemera: piggy banks, alarm clocks, golf balls, sandals, slippers, cell-phone cases and $17

99 thongs.  During the season, Meier estimated, the store receives a couple of customers a week in search of Rams apparel

There are also a few knowledgeable shoppers who make repeated visits. But there is far more interest these days in the cross-state Chiefs, whose merchandise is positioned in the front display window

When Kansas City lost to New England in the AFC championship game Jan. 20, a nightmare scenario unfolded for St

Louis, with bitter memories raised by both Super Bowl participants.  By that Sunday evening, when the Super Bowl matchup finally was set, "St

Louis was in a collective depression," said Bob Wallace, a former Rams executive who is now an attorney in the city

Wallace cited the SpyGate allegations that dogged the Patriots after they beat the St

Louis Rams in Super Bowl XXXVI in 2002.  "The Patriots were probably the city's least-favorite team, prior to the Rams leaving," Wallace said

"The Rams are now the least-favorite team."  One night last week, former season-ticket holders Rick and Ronda Freedman gathered a collection of heirlooms on their kitchen table

There was a baseball cap given out to the original class of personal-season license holders from 1995

There was a photograph of star cornerback Aeneas Williams visiting a school. There were a trio of tickets to playoff games from the 1999 season, when Kurt Warner, Marshall Faulk and Isaac Bruce formed a revolutionary offense

 The paraphernalia gather dust these days. Ronda joked that Rick wanted to torch it all, but she couldn't go through with it

 "A lot of people in St. Louis just enjoy seeing the Rams lose, at this point," Rick said

"Because they burned the city of St. Louis." Advertisement >  Said Ronda: "It's all the ownership

Nobody dislikes the players." Rams fans attending the team's final game in St. Louis in 2015 clearly didn't support owner Stan Kroenke's decision to move the team to Los Angeles

(Billy Hurst / Associated Press)  The Rams do not inspire simple antipathy here

Their former fans root for the kicking duo of Johnny Hekker and Greg Zuerlein. They admire the prowess of defensive tackle Aaron Donald and running back Todd Gurley

They feel jealousy about the partnership between coach Sean McVay and quarterback Jared Goff

 The overwhelming majority of the anger is directed toward the management team of Kroenke and chief operating officer Kevin Demoff

Local members of the media accuse the pair of conspiring to leave without giving the city a fair chance to keep the team

They blame the NFL for facilitating the move. And they curse Kroenke for denigrating the market by saying it could not support pro football on his way out

 "In St. Louis history, sports or otherwise, the two most reviled people are Stan Kroenke and Kevin Demoff," said Randy Karraker, who hosts the afternoon drive-time show on 101 ESPN

"They are met with disdain every time their name comes up."  Kroenke could not be reached for a response

A representative for Kroenke Sports and Entertainment directed all questions to the Rams

A spokesperson for the team said the Rams would not comment.  Kroenke was instrumental in delivering the Rams to St

Louis in the first place. He bought a 40% stake in the team when Georgia Frontiere moved the Rams out of Los Angeles in 1995

In their fifth season in town, lightning struck. Warner went from grocery bagger to Super Bowl MVP

The team made the playoffs five times during a six-year stretch, and the Rams superseded the Cardinals as the city's hottest ticket

 "The team was so incredibly popular," said Tiffani Wilson Burris, who worked for the Rams for several years before becoming the executive director of the Isaac Bruce Foundation

"They were so beloved in this city. People loved them. It was everything."  Williams played the final four seasons of his Hall of Fame defensive back career in St

Louis before becoming a pastor in a suburb outside the city. Fifteen years after he made his final tackle, he still receives reminders from members of the community

He said he will be greeted by "three generations of fans — grandfather, father and son," who tell him stories about games inside the dome

"Fond memories," he said, "that people will remember for the rest of their lives

"  The downturn began in 2005. Coach Mike Martz stepped down because of a heart issue midway through a 6-10 season, which ushered in a decade of losing

The team went 50-109-1 from 2006 to 2015 under the coaching guidance of mediocrities such as Scott Linehan, Steve Spagnuolo and Jeff Fisher

The front office misfired in the draft. Attendance continued to sag after Kroenke became the primary owner in 2010

As the team stalled, the rumblings about Los Angeles intensified when Kroenke purchased 60 acres of land in Inglewood in 2014

"You start hearing the rumors that the team was looking to leave, and then people get angry and they stop going to games," Burris said

"That hurt St. Louis' chances of keeping the team, because your attendance is down

 "But you can't really blame anyone at that point because they know the team is trying to leave, so they don't want to give them the money

It was really hard to watch it just fade away, when there was such magic at one time

" Advertisement >  St. Louis had already lost pro football once. That team, also the Cardinals, left for Phoenix in 1988

But locals sought to make a distinction between that move and the departure of the Rams

Back then, Karraker and Wallace explained, the city allowed the team to go without much effort

Austin Proehl hopes to follow father's footsteps and win Super Bowl ring with Rams By Blake Richardson Jan 24, 2019 | 7:40 PM  In the more recent case, Missouri Governor Jay Nixon in 2014 assembled a task force, headed by attorney Bob Blitz and former Anheuser-Busch executive Dave Peacock, to entice the Rams to stay

In January of 2015, Kroenke revealed plans to build a stadium at the Inglewood site

The task force could not convince him there was a more suitable alternative in St

Louis.  Blitz is now leading one of four lawsuits filed in the wake of the Rams' exit

The team recently reached a settlement regarding the thousands of fans who bought personal-seat licenses

There remains litigation regarding the ownership of the team's former practice facility and a suit involving merchandise

Blitz is involved in a suit filed on behalf of the city and the county alleging breach of contract and fraud, among other charges, related to the team relocating

 A message left for Peacock went unreturned. A representative from the St. Louis Sports Commission declined to comment

An email sent to Blitz met a similar fate. "Thanks for thinking of us but it is our policy not to comment on pending litigation," Blitz replied

 As the lawsuits wended their way through the legal system, the city attempted to move forward

The jilted fans took glee in the Rams' 4-12 campaign in 2016, the first season in Los Angeles

A local Dairy Queen offered discounted ice cream after every loss. A chain of bars put Kroenke's face on the urinal cakes

Individual donations to Bruce's foundation shrunk, as fans didn't want to associate with the brand, Burris said

 "It's hard because people are so hurt right now," Burris said. "Maybe, eventually, that hurt will fade a little bit

But right now, it's just so new, and it hurt so bad for so many of these fans." Sign up for our daily sports newsletter »  With the arrival of McVay as coach, schadenfreude became more difficult

No longer were the Rams a laughing stock. Ambivalence became more prevalent. The Freedmans shifted their devotion toward Ohio State, where their son went to college

"I'm amazed by the number of people who reached out to me on social media over the weekend and said they're just completely done with the NFL," Karraker said

 The vacuum has not yet been filled. At OB Clark's sports bar in nearby Brentwood, Mo

, the ceiling was adorned with strands of red, blue and green lights. A Missouri helmet rested atop the bar; a Cardinals baseball-themed Budweiser sign glowed red

The bartender wore a New Orleans Saints T-shirt while vouching for the day's special, the pan-fried chicken for $8

95.  A fellow wearing a Rams cap finished his meal and walked toward the door.  "There's a young man who is rooting for the Rams," cracked Jim O'Brien, who has co-owned and operated the bar with his brother Joe for three decades

The bar used to be a regular landing spot for Rams officials, he said. They would receive occasional visits from Hekker and Zuerlein, Sam Bradford and Chris Long

 During the NFC championship game Jan. 20, O'Brien estimated about 70% of the bar was rooting for the Saints

He couldn't blame them. He watched how the team wilted during its final years in St

Louis, only to blossom in Los Angeles. "I don't really think they're rooting against the Rams as much as they're rooting against the Rams' owner," O'Brien said

 Along the walls, the bar used to hang framed jerseys of Bradford and Warner. Now the walls featured the jersey of baseball all-star Matt Carpenter from the Cardinals and four hockey players

O'Brien was asked what became of the Rams gear. Did he trash it?  "Oh, no, I wouldn't throw it out," O'Brien said

"We're not that angry. We still like those guys."  Instead, they packed away the gear in the basement

Like the rest of the Rams' legacy in this city, it's hidden but not forgotten.

For more infomation >> Rams might be America's team outside Boston, but not in St. Louis - Duration: 22:22.

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Tale of the tape: Boston vs. L.A. - Duration: 12:57.

9:00 AM ETESPN.comFacebookTwitterFacebook MessengerPinterestEmailprint Boston vs. L

A. We've been here before, right? Yes, and no. When the New England Patriots face off against the Los Angeles Rams on Feb

3, this will be the first Super Bowl matchup pitting the two cities against one another

 But it's not the first time the cities have faced off in a championship game or series

 Most recently, in 2018, the Boston Red Sox beat the Los Angeles Dodgers in the World Series

And in basketball, the Boston Celtics and Los Angeles Lakers have faced off 11 times -- with Boston winning eight of those matchups

 L.A. does hold the edge when it comes to Major League Soccer, as the LA Galaxy have won all three MLS Cup matchups vs

the New England Revolution. So, which city holds the upper hand? We broke down the best features of each one

SPORTSTom Brady and the Patriots already have five Super Bowl championships to their name

 Barry Chin/The Boston Globe via Getty Images Titles: The Pats are going for their sixth title when they face they Rams, who won a title in 2000 but as the St

Louis Rams. The Raiders won a championship in 1983 when they were L.A.-based. The Celtics have the most titles in the NBA with 17, but the Lakers aren't far behind with 16

On the baseball diamond, the Red Sox have nine World Series wins, and the Dodgers franchise has six (one as the Brooklyn Dodgers)

And don't forget the 2002 title belonging to the Angels, who were then the Anaheim Angels

Meanwhile, the Bruins have six titles, while the LA Kings have two and the Anaheim Ducks have one

 In the college ranks, USC claims 11 national titles in football, and UCLA has 11 in basketball

In Boston, the BC and BU men's ice hockey teams have each won five NCAA titles.Eighteen-time NBA All-Star Kobe Bryant led the Lakers to five championships

 Daniel Shirey/USA TODAY Sports Stars: Boston has Bill Russell, Larry Bird, Ted Williams, David Ortiz, Tom Brady and Bobby Orr

Los Angeles has Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Kobe Bryant, Shaquille O'Neal, Sandy Koufax, Clayton Kershaw and Eric Dickerson

MOVIES/TV SHOWS Although there have been plenty of popular TV shows ("Cheers," anyone?) and movies set in and around Boston over the years, it's hard to compete with L

A.'s very own Hollywood.Red Sox third baseman Wade Boggs made a cameo appearance on the hit show "Cheers

" AP Photo/Ira Mark Gostin TV shows: Other shows that have featured Boston as their backdrop include: "Ally McBeal," "Boston Med," "Crossing Jordan," "Dawson's Creek," "Fringe," "A Million Little Things," "The Practice," "Rizzoli & Isles," "St

Elsewhere," "Sabrina the Teenage Witch," "The Suite Life of Zack & Cody" and "Two Guys, a Girl and a Pizza Place

" There have been numerous shows on the small screen set in the greater Los Angeles area, including: "Baywatch," "The Beverly Hillbillies," "Beverly Hills, 90210," "The Brady Bunch," "Charlie's Angels," "CHiPs," "Entourage," "The Fresh Prince of Bel-Air," "The Hills," "Melrose Place," "Modern Family," "Moonlighting," "The Rockford Files," "Saved by the Bell" and "Three's Company

"Emma Stone and Ryan Gosling were nominated for Academy Awards for their roles in "La La Land

" Dale Robinette/Lionsgate Movies: "Black Mass," "Boondock Saints," "The Departed," "Fever Pitch," "The Fighter," "Gone Baby Gone," "Good Will Hunting," "Legally Blonde," "Manchester by the Sea," "Mystic River," "Patriots Day," "The Social Network," "Spotlight," "Ted" and "The Town" are among features on the big screen set in the Boston area

 Los Angeles has been the setting for scores of movies, including "Beverly Hills Cop," "The Big Lebowski," "Boogie Nights," "Boyz n the Hood," "Chinatown," "Clueless," "Die Hard," "Fast Times at Ridgemont High," "The Graduate," "The Karate Kid," "L

A. Confidential," "L.A. Story," "La La Land," "Lethal Weapon," "Mulholland Drive," "Pretty Woman," "Pulp Fiction," "Rebel Without a Cause," "Singin' in the Rain," "Speed," "Straight Outta Compton," "Sunset Boulevard," "Swingers," "The Terminator," "Training Day" and "Troop Beverly Hills

"CELEBRITY FANSMatt Damon and Ben Affleck cheered on the Red Sox during the 2018 World Series against the Dodgers

 Alex Trautwig/MLB Photos via Getty Images Boston: You're probably already well aware that Boston has superfans in Ben Affleck, Mark Wahlberg and Matt Damon

Who else pledges their allegiance to Beantown? Among them are Gisele Bündchen, Jennifer Garner, Sarah Silverman, Christie Brinkley, Maria Menounos, Jimmy Fallon, Conan O'Brien, Amy Poehler, Dennis Leary, Chris Evans, Kenny Chesney, James Taylor, John Krasinski, Neil Diamond, Rob Corddry, Stephen King, Dane Cook and Donnie Wahlberg

Academy Award-winning actor Jack Nicholson is a longtime fan of the Lakers. Noel Vasquez/Getty Images L

A.: Jack Nicholson (Lakers) and Billy Crystal (Clippers) are staples on the L.A. sports scene, which also garners support from Will Ferrell, Snoop Dogg, Kendrick Lamar, Leonardo DiCaprio, Ty Burrell, Terry Crews, Jason Bateman, Rob Lowe, Danny Trejo, Jessica Alba, Andy Garcia, Ice Cube, Ashton Kutcher, Mila Kunis, Flea and Anthony Kiedis, among others

ATTRACTIONS Boston and L.A. both draw many tourists each year, and there is no shortage of attractions or activities in either city

Faneuil Hall is one of the landmarks on the historic Freedom Trail in Boston. AP Photo/Lisa Poole Boston: Boston definitely wins if you're into history, with the Freedom Trail, the Boston Tea Party Ships & Museum, Paul Revere's home, the Bunker Hill Monument, Faneuil Hall, the USS Constitution, Quincy Market and the John F

Kennedy Presidential Library and Museum. Sports fans will want to check out Fenway Park, and the Samuel Adams Brewery is also a favorite spot

Boston Common, the Boston Public Garden and the Waterfront provide places to relax and enjoy nature, while different neighborhoods, such as the North End and Beacon Hill, have their own unique vibes

And what visit to Boston would be complete without a visit to Cheers and Harvard Yard?There is plenty of surf and sun to be found at the beaches around Los Angeles, including Venice Beach

 Alexandre Simoes/Borussia Dortmund/Getty Images L.A.: Los Angeles is second to none when it comes to the movie and entertainment industry, and there are plenty of attractions to visit

From a stroll down the Hollywood Walk of Fame to touring one of the many movie studios in the area to taking in the famous Hollywood Sign, the glitz and glamour is all around

Those seeking a more relaxed vibe might head to one of the many beaches, including Venice Beach, or enjoy a day on the Santa Monica Pier

Spending time enjoying nature at Runyon Canyon and Griffith Observatory are also popular activities

Sports fans will appreciate seeing the Rose Bowl, Dodger Stadium and Staples Center

And don't forget about the happiest place on earth, Disneyland, which is less than an hour away in Anaheim

Other top draws in the area include, the Getty Center, Universal Studios Hollywood, the Petersen Automotive Museum, La Brea Tar Pits, the Hollywood Bowl and Rodeo Drive for some shopping

FOOD There are only winners here when it comes to satisfying appetites. Soups and salads, appetizers, desserts, stadium food, fine dining -- you can't go wrong in either city

It just depends on what you're craving.Boston is known for its seafood, from lobster rolls to clam chowder to raw oysters

 AP Photo/Larry Crowe Boston: Want some seafood? Head to Boston for some clam chowder, raw oysters or clams before you dig into that lobster feast

Just make sure to save room for Boston cream pie for dessert. Those in search of something a little more casual might enjoy fish and chips, a cannoli or some Boston baked beans to go with the main course at Boston Market

And if you're at a Red Sox game, sample those Fenway Franks. L.A.: The choices on the West Coast appear to be a little more diverse

Asian cuisine is certainly popular in L.A., especially if you enjoy ramen, Korean BBQ, Chinese food or sushi

That dish not spicy enough? Just pour on the Sriracha. But no problem if you're not a fan of Asian fare

There's tacos (even from trucks!), French dip sandwiches, Cobb salad or bacon-wrapped hot dogs

You can dine in at places like In-N-Out Burger, Roscoe's Chicken and Waffles or perhaps grab a Dodger Dog while rooting on the boys in blue

And on those warm summer nights, cool down with a hot fudge sundae.MUSIC On the surface, this would seem to be a walkover for Los Angeles, right? But when you dive deeper, Boston's musical history is pretty deep, especially when it comes to rock 'n' roll and alternative music

Super Bowl LIII Coverage Sunday, Feb. 3 | 6:30 p.m. ET | CBS &#8226 Guide to Patriots-Rams: Predictions, more » &#8226 O'Connor: This is Belichick's masterpiece » &#8226 Graziano: Rams' turnaround is on McVay » &#8226 Rams went all-in, and look at them now » &#8226 Underdogs? Patriots show pedigree in win » &#8226 Biggest SBLIII bets » More NFL coverage »  If you like classic rock, then Boston is the place to be

Not only do you have Aerosmith and Boston, but Beantown is also the home of The Standells (who penned the classic "Dirty Water," which is played after Red Sox victories)

Of course, Los Angeles has an argument with The Doors, The Byrds, The Monkees, The Eagles and The Beach Boys, but Boston could actually win this round, especially if you add James Taylor to the mix

 Alternative music might be the most competitive genre between these two cities. In L

A., you can jam out to Rage Against The Machine, Red Hot Chili Peppers, Jane's Addiction and Weezer, while you can rock to The Mighty Mighty Bosstones, Letters to Cleo, The Pixies and Godsmack in Boston

Beantown can also break out some punk with the Dropkick Murphys, with L.A. bringing some Latin flavor with Los Lobos

With artists like Snoop Dogg, Los Angeles is hard to beat when it comes to rap and hip-hop

 Harry How/Getty Images Where these cities differ are in pop/rock acts. Though Bostonians have the classic pop sound of The Cars, it's also a bit boy-band crazy with New Edition and New Kids on the Block

Add in Marky Mark and the Funky Bunch and teenage girls dug Boston pop sounds. L

A. went the hair-band route during the same time period, rocking out with bands such as Guns N' Roses, Mötley Crüe, L

A. Guns and Great White. Each also have women who rock, with Boston claiming disco queen Donna Summer and L

A. sporting the girl-rock band The Go-Go's. So the tiebreaker here might be Toto -- which is an L

A. band -- and "Africa" beating out Boston's Extreme and "More than Words." Otherwise, it's to each their own

 As far as hip-hop and rap, how can you beat the L.A./West Coast sound of Death Row Records in the early and mid-1990s? Between N

W.A. and its spin-offs (Dr. Dre, Ice Cube/Westside Connection, Eazy E), the phenomenon of Snoop Dogg and more contemporary acts such as The Black Eyed Peas and Kendrick Lamar, Los Angeles sets a high standard

Boston has its moments with House of Pain (and its anthem "Jump Around"), Benzino, Everlast and Slaine, but this is L

A.'s category.

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