Thứ Tư, 30 tháng 1, 2019

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Garyvee: Hey guys, it's Garyvee.

Neel and Arjun and I are just chopping it up.

The Nevada and San Francisco markets need to listen to this.

Neel: We're here in Miami for the annual Agent 2021 Conference.

Announcer: Please welcome to the stage the CEO of VaynerX, Gary Vaynerchuk.

Neel: The reason why I flew all the way out here from Nevada is a lot of the conferences

and marketing seminars and all those things that you read about, they're all at a high

level.

They kinda tell you what to do, but don't really get into the practical nitty-gritty.

And this particular conference is about building your personal brand and actually content strategies

that are actually working in today's climate.

Neel: Currently, in real estate, mortgage, or whatever business you're in, I think we're

currently at a crossroads where the market's been so good for so many years.

Before, you could get away with being kinda passive and not really having an identity

or a strategy for content on social media and video and all these types of things, but

I think now we're at the point in the market where if you don't have a strategy to differentiate

yourself from this kinda sea of vanilla, is how I put it, you're going to just blend in,

and you're gonna struggle.

Speaker 4: A 90 plus percent, maybe 95, comes from people that have seen my social media

that are in my sphere, that were cold that I warmed up.

Neel: Arjun just got here.

We're headed downstairs to the VIP dinner to meet some of the attendees, and also Gary's

gonna speak.

And yeah, it should be a good time.

Let's check it out.

Neel: One of the cool things about the event today was that I've been to other kind of

VIP events where there's been sales people, authors, famous celebrities, whatever you

wanna say, and they don't take the time to meet with you.

You're basically there at a event, and you're basically paying to be in the same room.

But in this case, Gary actually took the time to sit with each one of us, which was actually

pretty cool.

That's almost unheard of.

He took probably three hours of his time just sitting down with each table, talked to everybody.

Arjun: He's still in there.

Neel: Yeah, it's just crazy.

Arjun: [crosstalk 00:02:48] He's got more tables to visit.

Neel: So I think that was a ... I mean, that just shows how much he cares about his audience

and the attendees and the people who paid to be here.

Neel: I just woke up.

It is 6:30 AM here, which is 3:30 my time.

That's early.

I'm just gonna get ready here and head over to the conference.

We're meeting the guys downstairs at 7:15, and gonna head over there.

So it should be an awesome day.

I just gotta wake up.

Neel: (singing)

Speaker 6: Just put stuff out there.

You never know when that connection is gonna be made.

Neel: So we are about halfway done with the morning sessions, just finished the morning

sessions.

To be honest, the morning was kind of like a 101-type content, but it was still ... there

were some little nuggets of value still.

So I'm really looking forward to the afternoon sessions because that's when the content gets

more advanced, and we're getting into more of the kinda nitty-gritty and the advanced

content that ... why myself and many other people came to this event.

Neel: To be honest, right now I'm really looking forward to lunch because I'm starving.

I didn't have no food yet.

So we've just had a bunch of coffee.

Garyvee: Why don't you put a billboard that says, "Every other real estate agent sucks,"

and wear that awesome shirt that you're wearing now, and that will convert way better.

Neel: Yeah, yeah.

Garyvee: Even though some people will hate that you said sucks.

Neel: Be you, yeah.

Garyvee: I know what every single banking and lawyer outdoor billboard looks like.

It is a person in a suit with a tacky phone number.

Arjun: Yeah.

Neel: Yeah.

Garyvee: Can't break through.

Neel: We just got done with our private interview with Gary.

Arjun: And it was awesome.

Obviously, he's so generous with his time.

We were able to get 10 private minutes with him, talking to him about marketing to millennials,

how technology is affecting both the real estate and mortgage industry, how to position

ourselves better to win it.

Even through us a nice shout out, too, which was awesome.

Neel: Yeah, it was a great experience.

So we're gonna head in for the final keynote.

Garyvee: That's actually $10,000.

He goes, "Oh, good point.

Let's send them."

I go, "Fuck!"

Yes, you should raise your price.

Garyvee: The people here that aren't effective on Facebook

right now, it's your content sucks shit.

Neel: So we just got back to the hotel after a full day at Agent 2021.

It was a great day overall.

I think the morning sessions were more of a 101-type class; a lot of introductory content,

but it was a good refresher.

And as the day got on, the content and the material got better and better.

But I think the overall theme was to have a strategy, a clear value proposition, and

to be putting out content, which everybody knows that they need to be doing, but just

gave us a little bit more idea on how to execute that strategy; long-form content versus short-form

content, where that content should be posted.

Neel: So I think those are my biggest takeaways from the event, but one of the themes I saw

overall was that at these conferences, and today was no exception, you get a lot of high-level

ideas.

So they're telling you, "This is what you should be doing.

This is what you need to be doing.

This is based on these overall themes in the market."

And the problem with that is yeah, I know I should be doing this, but how do I do it?

So I noticed a lot of the agents were there, and lenders were there with their notebooks

open, waiting to write down, "Okay, step one, step two," and their notebooks were empty.

So they kinda heard things that they agree with, but they just don't know how to execute

them.

Neel: So what I did, was walk around after each session and talk to the guys, the speakers,

and said, "Okay, practically, what did you mean by this?

What are you actually doing step by step?

Can you give me some tips?

Practical, like I know you like to do this ... You said to do this type of content.

Give me an example of that type of content."

So I took a lot of those notes, and over the next few weeks I'm going to be putting out

content that kind of goes over practical ideas in a simple format, 'cause I think simplicity

is what a lot of the attendees were looking for and didn't get.

Neel: So that's gonna be my focus going forward is to kind of bring this value back to the

agents and partners that I work with.

And yeah, just stay tuned for that.

If you liked the video today, hit that subscribe button.

And I will see you on the next one.

For more infomation >> Neel's Vlog 4 - Trip to Miami Agent 2021 Conference with Gary Vaynerchuk - Duration: 8:17.

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[王靖英文] Travel to Switzerland Part5 - Duration: 3:24.

For more infomation >> [王靖英文] Travel to Switzerland Part5 - Duration: 3:24.

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EU parliamentarians to back visa-free travel for... - Duration: 2:42.

AEuropean Parliament committee is expected to propose on Tuesday that Britons enjoy visa-free travel to Europe after Brexit, regardless of whether or not there is a 'deal' in place

EU visa exemptions cover short trips of up to three months and currently some 60 countries in the world benefit from the system from Argentina to Japan to Ukraine

It is mostly designed for business and tourism and does not cover the right to work in the EU

The committee's decision must then be endorsed by the full parliament next month, which is also likely as other EU institutions have backed a move to relaxed visa requirements for Britain after Brexit, provided London reciprocates

The parliamentary notion covers both a scenario under which Prime Minister Theresa May breaks the deadlock at home and manages to get the divorce deal she had negotiated with the EU ratified in the UK parliament, as well as a no-deal Brexit

It will also have to be agreed to by the EU's executive Commission and the European Council, which represents all member states of the union

Parallel talks among EU states on letting Britons visit without visas following a no-deal Brexit were delayed last week, diplomatic sources said, after Spain raised objections over Gibraltar, a British territory to which Madrid lays claim

The dispute between Madrid and London has already threatened to derail the whole Brexit negotiation process once, but a last-minute deal with Prime Minister Pedro Sanchez cleared the way in November for the 27 EU states' approval of their divorce package with Britain

Now, however, Britain is struggling to ratify the deal, with a series of votes due late on Tuesday in the House of Commons to seek alternatives to May's troubled plan

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