Alright, my friends. Day 16 in your 90-day journey of getting yourself launched on
YouTube and guess what! Dude, they have their own first legit real video up.
How's it feeling after that editing session? Are you guys just like,
absolutely like loving life right now or was that a little bit heavy?
That's actually kind of what today's videos about, Grant, because right now, we got to
talk about your long-term production plan and at this point, you're starting
to probably realize what you like doing and what you maybe not like doing and
maybe you like doing everything because some people certainly do but today's
about helping you explore options that are realistic and sustainable because
you got to get honest with yourself about how are you going to really tackle
this beast and it's going to start with one question.. How committed are you going to be?
Boom. Was that the question? No, I was going to ask how many videos do
you want to film in a week but yeah.. It comes down to commitment because are you
in this for the long haul? Are you going to be a professional YouTuber? Which
means are you willing to invest some money into equipment or do you still
want to kind of chintz it on the cheap side and just make do? Because I just
want to express upfront that if you really want to be a serious youtuber, you
have to kind of choose your battles. Do you want to be the one editing and doing
all the heavy lifting which really cuts into your
creative time or do you want to be like the creative mind who's pushing things
forward and building a team to help support you in doing that? So we're going to
talk about some of the tools that you can get free or otherwise, as well as
some tips and tricks that you can use if you're building out your schedule in
your strategy. Absolutely, so you know what, the first decision that really
needs to be made is, how many videos do I want to produce on a regular basis
because you might say, hey, when I first started, I was producing a video a week
and then I remember when I had been doing that for a little bit, my
production guy came to me and he said, "You know, Kris, there's a lot of people
on YouTube that once they start posting more regularly, they actually pick up a
natural momentum, there's a higher likelihood that YouTube will help trend
your videos and help promote them." And so we decided to go to three videos a week
and undoubtedly, when we went from one week to three week, we actually got
caught way more natural momentum. We went from three videos to five videos, we've
caught more and we went from five to seven, we caught more and so you have to
ask yourself with that commitment level is, am I going to do be doing seven videos a
week? Am I going to be doing one a week because you need to understand the
amount workflow that you're looking at to
determine, alright, do I like being the talent in the video or do I want to
absorb 70% or 90% of my creative bandwidth in the final production
editing process? That's right and the momentum is exponential, you know, the
more videos you put out, it does I mean I remember when I put out a video week and
I worked extremely hard on those videos and I did all my own editing and we were
doing pretty well, we were getting something like 5 to 10 million views per
month which was amazing but once they start hiring a team and putting out five
videos a week you know,now we're generating 40 to 50 million views a
month and the revenues have gone up and is one of these things where when you
put up more content it reminds people that you're there and they watch more of
it so keep that in mind. You do want to post more frequently but
also, how are you going to feel about it? If you're doing everything yourself, what
can you actually do because the last thing you want to do is put yourself in
a pattern where you burn out. Do you know burn out feels like, Kris? I do and it's
not cool and it's not good and you got to make
sure that you have the right plan in motion out the gate like you know,
let's talk actually about some of these differences. I think we should dump
into the different options that people have with editing and what it's going to
take and what the time commitment honestly looks like and then we can talk
about all the way to the other extreme of what what does it look like if you
have a professional team actually do it for you because that's certainly the
preference for a lot of people as well. Cool, well I'll throw out a few ideas for
you. Windows Movie Maker, if you're on PC, I believe that's free, probably comes
with windows. These are a very simple program. Oh sorry, that was.. I did not
mean to say them on the camera, okay.
I love mac. I'm sorry, just kidding, keep going.
Windows Movie Maker, if you have a PC, might be a good program, it's probably
free, I'm sure you've already got it and you can take your video, import it and
just get used to cutting the footage and putting it together.
The concepts of making a video are the same whether you were like 20 years ago..
How long do those over there cut an actual tape? There was a time when they
actually cut tape and splice pieces together for film reels but whether
you're doing it manually or digitally, it's all the same, you're cutting out the
bad stuff, you're putting a good stuff together, you're rearranging the pieces
to tell a story. So you can do that with Windows Movie Maker but if you're
willing to pay a little bit of money and get something like Final Cut Pro which
only works on a Mac or get Adobe Premiere Pro, those are the two strong
contenders. Everyone I know uses Adobe Premiere Pro or Final Cut Pro, they both
have their advantages and disadvantages. Final Cut Pro I think is $300 one-time
fee, you download it and you've got it. Premiere Pro is like 20 bucks a month
but it's a subscription, you have to pay every single month, okay. If for $50 a
month, you get access to audio editing software as well so you can make your
audio sound better. Yeah, those two are really popular but there's a third
option that's also really popular in the editing world
it's called Nate Woodbury.
Nate is our production guy. I was like, I haven't noticed the third option.
It's called neither, it's all about someone else
actually stepping in and actually doing it for you but and that's actually a
really good point. I mean, if all this technical stuff is a little bit
overwhelming and feels kind of heavy, there is huge learning curve to go
through this and if you're a DIY, you're hands on and you want to do it yourself,
that's fine. Jump in. It's just going to take you a really long time, you're not going to
make as much money, you're not going to get as much momentum but you will have the
experience and I know that from experience because I'm that person you
know, who has pushed uphill the entire way and then I have a philosophy that
says if you want something done right, don't do it yourself. I only do what I
love and if I don't love it, my mind says alright, what does long-term
scalability look like cause there's one thing that I really enjoy. Having success
is great but at what cost? If success is at a cost where I don't like how I
became successful or if I'm not enjoying my journey, I personally don't really
feel like the success is worth it so I've got to feel like I'm loving it, I'm
enjoying it, I'm ready to show up, I'm ready to do my deal and so on my world
with all my businesses that I balance and juggle and family life and
everything.. For me, it's really all about team and I know that's where you're at
today to, Grant, you've put an amazing team in place and and right now we're
huge proponents. I think everyone hopes to get to a level of success where you
can bring in people that are more brilliant and better than you at all the
different aspects. In the end maybe you'll be the talent, maybe in the end
Grant's not even the talent on King Of Random anymore, I mean, he could show up
at any time if he wanted to but he even now has trained talent that does that
part so at some point, I get it, we'd like the journey to become easier but in the
beginning, it's the heaviest and it's the least momentum
and with each passing month, if you're doing it the right way and you're
following our system, it's going to get easier, it's going to get better and it's
going to become.. I'm not going to say more fun because hopefully you're making choices
that let it be fun today. Yeah and I'm actually working with a couple of people
right now who have just started their YouTube channel and they're asking me
for advice on editing, they're already running into editing issues. We saw in
our last video when we tried editing, there were audio sync issues where the
audio didn't match the video and so we had adjust it by 3 frames per second to
make it line up. Now that's just the beginning of all the nightmares that
come with editing, it's such a battle to put a video together and sometimes your
footage gets corrupt, sometimes your audio gets corrupt and there's so many
problems you have to solve so the question you need to ask yourself is, do
you want to be drained by all that energy? Then it's good. Or do you
love it? Or do you love it? Because you might literally be like, dude,
filming is cool but the post-production dude, you actually,
there's some projects if you're really passionate about the video,
you'll spend hours on that post-production to get it just right and
then know that you love it because you want it to be done, you've got a vision
for what what that means, when the music comes in, how loud is it, how does it feel.
Yeah, this is such a creative process and so this is what you need to decide like,
do you want to be the orchestrator who's you know conducting this beautiful
masterpiece and it depends on you, nobody else can do it because it's your
baby, it's your your creative child or do you want to be more the kind of person
that's like, I want to create a lot of stuff and I don't want to be weighed
down with all the details because I've got a mission that's got to be scalable
because I think it's very different. There's one where you take pride in your
work and it all depends on you and then there's another where you don't want the
work to depend on you because you want it to to be able to grow without
limitation so there's two different worlds and I see this all the time
with youtubers because they build a channel that depends on them and it's
their style of video and it's their creativity but then they can't get out
of it and they can't hire an editor because nobody will ever do it as good
as them. So do you want to be in that kind of position where you're locked
into a channel that can't function without you? I just want you to be
thinking about this in advance because this was me you know, three times in the
last seven years where I wanted to take vacations, I wanted to take breaks but I
couldn't because I was locked in since everything depended on me. On the other
hand, let's get real. If you're going to hire an expert team to come in and actually
shoot, produce, edit, thumbnail and upload your videos, there's
going to be a cost to that. So like for example, you can go to our website, we
have networked with some of the most brilliant people that are out there that
actually do this for a living and you can look at what some of the rates are
but I would say just for planning purposes, you could be looking anywhere
from two to four or five hundred dollars per video. Let's just say for a moment
that it's three hundred dollars for video, you access a big team that's
expert they know exactly what they're doing and if you're trying to post three
videos a week well and all of a sudden you're looking at a you know 3,000 to
4,000 dollar cost every single month for producing and so there may be some
necessary evil of well I don't quite have the money so I'd like to do this or
you might say actually I'm an existing business and I have some cash flow and I
would love to build the channel that eventually can get tens of thousands
hundreds of thousands and millions and I'm actually going to make an investment
into my channel and so you have to weigh out that financial because some of you
might be like well I don't enjoy editing very much but I really can't afford a
team to come in right now so guess what necessary evil I'm gonna learn it I'm
gonna figure it out and I'm gonna wait to have some momentum and the first
dollars that really come in you might say I'm gonna put those towards editor
to really free up some bandwidth guys for your homework tonight you have three
decisions to make number one you got to decide on your schedule what frequency
are you comfortable posting videos is it gonna be once a week is it gonna be
twice a week is it gonna be five times a week or is it gonna be every day
what can you handle the second thing you need to decide is what kind of software
you're going to use are you gonna go cheap or are you going to invest in the
tools to help you get the job done right and third are you going to be doing it
or are you gonna hire somebody to do it for you do it yourself or done for you
and it's in massively different directions so take a minute right now to
get really clear to the answers and those three questions and if you're one
of the people who wants it done for you craz you can help me with that
you guys need to check out the link in the description below and check out my
main man Nate and some of the other options and pro training tools that we
have to help you get your YouTube channel cranking out a lot quicker and
faster
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