- Very special people, Future House Music.
(laughing)
- It's okay.
- I thought you were gonna say your name.
(upbeat electronic music)
- What's up, Team MBL? It's music by Lukas.
- And Lauren Z Ray, and today, if you can't tell,
we're joined by two very special people,
Future House Music.
Yes, it's Gino and Art here,
and are you guys super excited to be here with us or what?
- Hell yeah! (laughing)
- You weren't forced into this at all?
- Yes. - No.
(laughing)
- Do people actually know what you guys actually look like,
or is this the first time you've ever revealed your faces?
- Is this like Daft Punk without the mask?
- Yeah, is Daft Punk or what?
- It's like Mala and Cham
(laughing)
- I mean we've been on Dutch television for
a couple of times
- Okay. Cool.
- Just the local stations
- Speaking in Dutch and not in English
- Yes it was Dutch. - Oh snap.
- But this actually the first like
YouTube kind of interview - Okay cool.
- What is Future House Music?
Are you guys just music that's Future House?
Are you actually a label?
Like what's goin on with you guys?
What are you?
Who are you?
- I think
the easiest way to explain is that we
started out as a YouTube channel
so we started with promoting music
in the genre of Future House.
Later on we started doing label as well together with that.
Started doing events under the same flag
and also started doing artist management
so I think in a nutshell (laughing) - That's a lot
- In a nutshell that's kind of like what we do.
- But what defines Future House Music?
- I think Future House started as a genre
but it evolved into kind of a movement as well
and now a days we also try to push
other house genres not only defined
as Future House but also - Yeah
- for example bass house or deep house
or any other house genre
that will be the future of house music.
- That's a really good point
because I do think Future House
like a lot of people think like
oh it's this
so they think of like a certain song
or a certain style - Yeah
- but it really is a movement
and there really are like different
bass house aspects, deep house like
all kind of circled into one thing.
- Yeah
we both love Future House to start off with it.
- Perfect name then.
- Yeah, there was no central hub
for this particular genre
so we thought you know let's
create a genre
and upload all the music,
illegally (laughing)
- Leak that out (laughing)
- that we were able to on the internet.
Download them all and just get it out there
and you know promote it.
- I think that's a really good
point too because
all great businesses
or all great ideas I think came from
it didn't exist and so - Yeah, there was a lack
- you created it - lack of it so you were like
let's do it.
- So if there's anything out there
that you like that doesn't exist
or you're like I don't have a place for myself
that might be the best opportunity for you
- Just do it! - to go out there and do it.
- Yeah, do it.
- My teacher once said this term
it was called first mover advantage
- Oh Yeah! - in like economics.
I think that's kind of like
the same thing that happened with us
as in like you know
there wasn't many that had a central hub
so having that first mover advantage
which was like unconsciously we live that
- Right right.
- How long did it take from like
the moment you tried the idea, started it
yeah for it to kind of flourish
or see it's first signs of success?
- Pretty fast actually
because
a lot of people were searching for
Future House as well
so they immediately came to our Facebook and YouTube channel
at the beginning.
So yeah, that went all kind of
very natural actually.
We didn't have like a large budget
to promote the channel.
It was you know just because a lot of these people
want to find Future House
and they just search it up
and come to our channel basically.
(laughing)
- Yeah - That's perfect.
- That's it actually.
- And I think the first mover thing
that you were talking about
I think the important one is
grabbing the handle - Yeah
- Like Future House or Future House music
like I bet now if you guys started
the handle wouldn't even exist
and like you couldn't of had that name
or whatever. - No, true, true.
- It's the perfect case scenario
because sometimes it happens like that
where the timing is everything.
I think this is a good example of that
because he was saying Future House
was like starting to be like really hot
with people searching.
Boom,
there they were
and it all started from the passion of them
just really liking it
so you never know what's gonna happen in life
you just gotta do what you're passionate about
and stuff can happen and then also
you have to be like really diligent,
smart, and obviously like
learn some business (laughing)
because you can't just - No.
Ya know.
- So like
the Future House
channel is starting to grow.
YouTube, Facebook like in that moment
when it was first starting to grow
and you were first starting to see
the signs of success
what was going through your mind like what was
(laughing)
- I don't know it was just - It's hard
- It was and still is a hobby as well
so I think
- It's still a hobby?
- Well it's still a hobby - Yeah
- Of course
we can live off of it (laughing)
fortunately. (laughing) I don't know.
- You know I never ever in my life
went to work a single day which we chose music
because it's still something we do together
and we started out in like
an attic.
We went to your place to play a lot in the attic.
- Yeah.
- When I had my own home we went to sit on this like
two by two meters table that was really small.
- Something like this.
- Yeah (laughing)
- Exactly
- It's something that we did so often
but it was just out of like the passion for the music
and everything that we never had a feeling
we would have to go to work - Right.
- or something like that.
So still like until this day it feels kind of weird
seeing you know people be very positive
of something about it
because to us it still feels like
we've been just doing the same thing you know
we've been doing the whole time already.
- Well that's good. - Yeah
I think
I think you were gonna say what I was gonna say
that's exactly how we feel - Yeah
- about what we're doing
- and I think it's a such like a good thing
to sit down with you guys
and hear you say - Yeah
like something like I'm pretty sure
we're very similar.
- Yeah and you don't - Absolutely
- feel like you have to clock out.
Like with normal jobs you clock in clock out.
- You're like thank God (laughing)
- You look forward to your days off.
- (laughing) Yeah
- When you do this kind of stuff
there really is no day off because
everyday what you're thinking about is
how can I give
- Yeah
- to what's growing right now.
- Now my question is,
I'm sure you're all dying to know,
so you're a fan of Future House so
is it weird or cool to work with like
people you used to be like a fan of
or whatever?
Now they're looking at you like please promote my music
but before you were like please notice me
or like did you have like
were you like a big oh they're my hero.
- Or the same artist you wish would've been
on Future House music in the beginning
(laughing)
are now like lining up
and you can't even
help them all because there's too many.
- Yeah what's that like?
- It's kind of strange in a way I think
because before we really you know
had a lot of
cravings like get out there and get noticed by people
which is something that we really needed to grow
as a business. - Yup
But I think now
it's a little bit of a weird feeling
being on the other side of the table
so to speak but at the same time
it feels really good because
some of the things that you know
we could not do before we can do right now.
So if we see somebody that we believe in
we can actually push that person
and give them like
a really decent push
so it can actually help somebody
- Yeah.
- And before we wanted to help a lot of people
that we believed you know in their music
but it was hard to give them that push
that would really get them out there.
We were
- Right.
- We didn't have the guns yet you know.
- Yeah, yeah, yeah
- We weren't big enough so - Yeah
- I think that's a really gratifying thing
being on the other side of the table right now
and actually being able to give that push.
- That's really a good point too because
it's a lot of times people don't really realize it
it's about earning that opportunity to do that.
- Yeah
- A lot of people think that the bigger artist
should just colab with them but really
it's about earning the numbers,
earning the hits, - Yeah
- earning all of this stuff so you have
earned colabing with them - Right.
And that's kind of what you guys have done now.
you're at this point now where
yeah you don't have to be like please.
You're more like this is proof that we stayed up
every single night - Yeah
- For all these nights
and went through all these releases.
How many releases have you guys done?
- I think on the label over 200
250 or something like that.
We do
release every Friday - Right.
on the label.
- I'm sure everyone out there is wondering
what you guys look for in a demo,
how they can submit to you guys,
- Yup
- All that kind of stuff.
(laughing)
Can you give like a brief break down on those little
(chuckling)
nuggets of wisdom.
- You know
- Give us five minutes
(laughing)
- Let's brake for a second
(laughing)
- I think first of all
everyone can submit a demo on our website.
You can leave like a dropbox or soundcloud link there.
- And you like private tracks only right?
- Yeah private tracks only.
I think there's also a submission form
- Okay
- And everything on the website.
But this is a really hard question
because there's no really one answer
but I think a couple of things
it has to be finished,
mixed and mastered the right way.
- Yeah
- It has to have some sort of vocal
or vocal chop.
- That's a really important.
- Yeah - Yeah
- Mostly when we hear really good instrumental track
we always try to get some sort of vocal on it you know
- Yeah
- Because it just helps to get more
directional spotify - Oh yeah
and just radio shows and everything.
- It makes it more to me the vocal thing
is it makes it more of a song
and less a beat.
- Yeah
- Yeah
- If it doesn't have vocal it's kind of a beat you know?
- True
- Makes since
Yeah for us f&m stands for
club and festival music for like 80%
something like that.
Sometimes we also have some chill
more chill or deeper tracks.
So yeah, I think club music as long as
the energetic groove and everything in there
that's really important for us.
- A lot of the demo's we receive is really hard
to work with because
they are unfinished products
so sometimes people would have an idea that they start
working out the idea and then they send it over
because they want to get our opinion
or something so it's really hard for us to
give feedback on a song that's still like
just
some quick drums,
a quick melody
and something like that.
There's so many factors that still come into place
it's hard for us to say like - Yeah
- It's good or it's bad - Yeah
a label is not a place to get feedback from
(laughing)
and I think a lot of people don't 100% realize that
- No
- and so that's why it's important like
produce a team
having a good group of friends that you can
work with that will be able to tell you if
the song is ready because - Yup
- when you send a song to a label
this is like your reputation like
- Yup
- This is you are
because you're gonna,
if the song was really good or their song was pretty good
or whatever you might remember the name.
- Especially if it's like - Yup
- A memorable name. - Yup
- What can really help as well is
if your track
which is released of course
- Yeah
- Has already received some picture
or some radio - Stuff like that
- Or blog support for example
(laughing)
- It really helps - Yeah
- Make the decision
- Yeah because at the end of the day
you guys are a business - Yeah
- So if you
it's like
yeah, it's like showing if you're like at a different
like a traditional business setting it's like
showing testimonials.
- Yup
- Like this
this company accrues this kind of
like it's important yeah.
- Yup
- What is the future of Future House music?
Like what do you, what's next?
I couldn't help myself.
(laughing)
What's next?
(laughing)
- I think
- What's the goal everyone always goes
what's the end goal and I'm always like
I just
I like the journey like.
- I like how Art just shook his head I don't know
(laughing)
and you go "ummm"
(laughing)
- It's kind of like it was a blind sided question
because it's so big - Yeah it's really broad
- So I was like "oh shit how are we gonna answer this"
(laughing)
- Yeah
- I think as a business
what we've been working on a lot
is we've been
trying to
expand our team so we've been hiring
first couple of people now which is
quite a big step for us you know
coming from the attic, - (laughing) Yeah
- Doing stuff on the laptop staying up late at night
stuff like that so
we're trying to expand our business
with a better team to be able to you know
give better services and everything like that.
I think for Future House music as a brand
and let me know if you agree on this as well
I think it's
for us it's to strive forward because
Future House is always
changing and expanding - Yeah
- Even from the beginning that it started
it immediately had like sub songs coming out
and everything like that. - Yeah
- So what we're just trying to do is just
keep up with all the changes - (laughing) Yeah
- And also be ahead of all the changes
in the future thus far.
- Yup
- So it's a little bit corny and cheesy
but yeah we're really focused on the future
here with future music. - There it is.
I mean it may sound silly but it's almost like
Future House is progressive house
because it is in my opinion
the genre that's progressing the most.
- Yes - That's correct.
- And that's pretty much - This was awesome
- Yeah, that's pretty much it guys
- Awesome guys
- Thank you so much - We'll see you soon
- We'll see you soon like after this
- Yeah
- You know we'll see you.
- We'll go right outside and get us a frozen beer.
(laughing)
- There it is, alright guys.
- Bye - See ya
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