Do you want to land more photography and videography clients for 2019?
If so stick around because this video is for you.
So in today's video I'm gonna give you a few tips that's gonna help you secure
the bag and land more clients in 2019. You may have just picked up a camera
this year last year or probably just left the store with one today and you're
thinking what now? How could I make back the money that I invested in this camera?
Well if applied, what I have to share will land you the clients that you're looking
for and more. I went from making $4,000 doing this part-time in 2012 to having
graduated film school in 2016 and made $26,000 that year and 2018 I made
just over $55,000 and here we are in 2019 where I'm on track to make at a
minimum a minimum of $85,000 doing exactly what I love
So again if you're new to this channel and you haven't already make sure you
hit the subscribe button and the notification bell because you don't want
to miss the things that I'm going to be dropping. As much as I've been given and
as much as I've learned throughout the years of doing video production and
photography, I want to give it to you. Now I don't know what your financial goal
for 2019 is be it $4,000, $50,000 or even $100,000, the
application of these tips that I'm gonna provide in this video is definitely
gonna get you there. Now the first tip is about visibility. Now this is kind of off
topic but still related. I learned from my real estate instructor not to be a
secret agent. Now what he meant by that was I would never close any deals in
real estate if no one knew I was an agent. And that same principle it applies
to video production and photography. If no one knows what you do then you will
never get any gigs so you have to become visible in the spaces in which you want
to gain clients. Maybe you want to focus on sports so you have to ask yourself
who are my potential clients? They could be found at sports camps, shooting range
school athletics, gymnastics, cheerleading, martial arts. Now this is the piece that
makes most people uncomfortable. What you have to do is you have to introduce
yourself to as many people as possible as that professional letting them know
who you are, what you do, and what value you can provide for their clients, for
their company, or business or whatever structure that they have and once you
identify your target market you have to ask yourself where are these business located?
Also you have to ask yourself where do employees or business owners
go for business development or professional development?
What networking events do they frequent? The answers to these questions will lead
you to more places that will lead you to more of the clients that you want to
attract. And in addition to your face-to-face contact, what does your
digital footprint say about you? What does your social media say about you? Is
it in your bio? Are you making posts about your businesses? Do your followers
know what you do? So here's a tip that will help you find out the answers to that.
What you want to do is you want to create a poll on either of your social
media sites, probably whichever the one you're most active on, and ask your
followers this simple question, do you know what I do professionally? You will
be surprised at how many people don't know what you do professionally. Listen, I
did a poll asking my followers if they knew what I did professionally and I was
shocked to know that over 60% of my followers who responded didn't know what
I was doing, but it was because my digital footprint was telling a
different story than what I had expected. The reality is the more visible you are
the greater the chances are that you will land the clients that you want.
Tip 2 is about giving. My biggest and most faithful and consistent paying
clients are a result of me doing something for them first for free. Now
trust me I don't do free work for everybody.
That's not something that I do. But, there is a level of discernment that I use
when it comes to identifying good ground. I see my free work as a seed and if I
work that ground just right, then what it will yield will be greater than what I
invested. Understand this one principle: you reap what you sow and not only do you
reap what you sow you reap more than you sow. So you really never know how far
that free photoshoot or that free video is gonna take you. I can testify and say
that the more that I've given the more that I've received and I promise you the
more that you give the more you'll receive. See, the lesson I learned in
giving is some people they aren't afraid to pay you they're just more relational
than they are transactional. Relational people will do business with you when
they know you and will more than likely continue to do business with you. Now on
the other hand, transactional people they'll probably do business with you up
front, but without the relational aspect of it, it'll
probably only be a one-time thing. Now, a client is a client so a one-time gig
isn't a bad thing because that's money in the bank. But you want more of those
relational people because they in turn become strategic partners, if you will.
Strategic partners will refer you to other people when you're not around.
Strategic partners will talk about your work online. Strategic partners will tag
you in their post whenever they post your work online. Strategic partners will
allow you to put your flyers or business cards in their businesses. Strategic
partners will contact you over and over again for repeat business. See, giving forms
trust that can't be measured and when you give without even being prompted to
give the connections that will result from you giving, it can't even be
numbered. Side note, because I'm curious to know, comment below if you've ever
done something free for someone and that resulted in you gaining more clients
from just that one project. Tip 3, 3, 3, tip 3
Tip 3 is about skills. Understand that your skill is directly related to
the type of clients that you're gonna attract. Now, if you just starting off and
you know that your skill isn't there just yet I don't want to discourage you
and say not to pursue clients but your approach has to be just a little bit
differently and I'm gonna tell you how to do that. I'd highly suggest that you
start by giving with the disclaimer upfront that you're new to this field
and that you're trying to grow in this style of videography or photography or
whatever it is and that you're willing to give them a free video in exchange
that they give you feedback on the type of job that you did. Whether it was a
good job or a bad job, critiques on how you could become better or different
things like that and even you can also let them know, like if this is a terrible
video you don't have to post it or share it or say anything about it. But I just
want to try this with you. Now most people aren't gonna turn down a free
video a free photo shoot because in this day and age everybody wants to be seen,
everybody needs eyeballs on their company, their brand, or whatever it is
that they're promoting. So when I first got into photography and video
production I took my camera with me everywhere. I was taking pictures
everywhere and of everything. I was going to services our events and I was
doing this stuff for free but I would only share
the best of my work. I didn't share no blurry images, I didn't share no dark
pictures, I didn't share no pictures that were blown out. I only shared the best of
what I had and by doing that people saw that gift in me and they saw the skill
in me and they started to contact me to shoot their clients or do head shots or
do photo shoots for their family or shoot business videos or promo videos
for their companies. And in order for you to become better at what you do you have
to get your chops in. You gotta get your reps in because what you
consistently do you get better in. Listen, find a safe place where you can take
pictures without judgement. Find a friend, a family member and maybe maybe have a
family member who wants to get family photos, take pictures with them. I promise
you they probably won't judge you as hard as a stranger would. If you got
someone you know who's a business owner contact them reach out to them and see
if you could do something free for them and ask them can they give you honest
feedback about what you're doing and like I said, let them know you do not
have to share that you're not obligated to share this if you don't like it but I
just need to give my reps in. I need to grow in this and more than likely like I
said people will see your heart and your passion and what you're trying to do and
what you're growing in and they'll let you do that and the more you
consistently do it the better you'll become and the better you become the
higher the caliber of client you will attract. It's facts. Listen, I know I wasn't
the best when I first started out so and I found my safe space and when I found
that safe space they allowed me to take pictures consistently and because I
consistently did that work there, I grew and the type of clients that I
attracted changed. So as you grow, so with the type of clients you will
attract and not only that so will the rate at which you'll be able to charge
your clients will change. Tip 4 is about presentation. How you present
yourself to others is how they're receive you. You can make yourself visible,
give, have all the skill in the world, but if your presentation doesn't reflect
belief and confidence in yourself and in what you do, then it will lead to
absolutely nothing. You really have to believe in yourself because if you don't
believe in yourself and what you're able to do and what you provide, why should
anybody else? Now hear me, I understand that we may not all be great
communicators. You have to understand this. Your weakness is someone
else's strength. The burden doesn't have to rest on your shoulders alone. Matter
of fact, in order to scale your business, you can't do it alone. You need help, you
need teammates, you need structure, you need systems in place that's gonna help
you get from here to there. So it may cut into your profit a little bit, but it is
so worth it for you to get someone to do what you can't do in order to make sure
that how you're presenting yourself is how you want to be seen and that you'll
receive as that business professional. And I want you to know that that's
absolutely alright. Don't let anybody bully you into thinking that you have to
run your business by yourself or that the burden and weight of the
responsibility rests on your shoulders and your shoulders alone. You have to
learn to delegate and get some of those responsibilities that you can't do into
the hands of someone else so that your overall image is solid. And trust me,
people will know whenever you're suffering or when you're ill-equipped or
when you're not prepared to do the job and your bottom line is gonna reflect
that. So seek help and find mentors and become a lifelong learner of your craft
because there are people who are literally waiting to meet you but you
don't want to miss out on those clients because you chose not to educate
yourself or put yourself in a better position because you're afraid of what someone
else was gonna say who's not even connected to your bank account. A wise
man once said, "The opportunity of a lifetime lasts only as long as the
lifetime of the opportunity." Don't miss it. That's all I have for you today. I
hope these tips inspire you to go out and get errr done all 2019. If you like
what you just saw on heard, please like this video and share it and if you're
not already, subscribe because I don't want you to miss this stuff that I'm
dropping. There's so much that I want to give to you that has been given to me
and I promise you if you apply these your business will grow, you will grow,
and everything you put your hands to will grow. If you know someone who should
have seen this video make sure you share with them. Share it on your Facebook, your
Twitter, your Instagram. Let me know what you're liking about it let me know what
you don't like. If there's something you don't like and I promise you as I become
better I'll do I can to make sure that you're better.
Thanks so much and I'll see you in the next one. Peace.
For more infomation >> HOW TO GET INTO THE GAME FILES IN STAR STABLE - Duration: 2:12. 


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