Are you considering, or already using video to find new clients for your law firm?
Hey everyone, I'm Daniel Bales, Former Googler and Founder of Sharp Eye Animation,
The place where law firms go for custom animation
and in this video, I'm going to share with you how you should be using video in your law
firm's marketing strategy.
Before we get started, be sure to subscribe to this channel so when I have more video marketing
tips and new videos come out, you get notified.
So as an attorney, getting new clients is probably always on your mind, and more attorneys
and law firms are looking to video to do just that.
So when you want to make a video, you typically have two options:
One, you can hire a video production company that'll probably cost you around $10k to make a video
Or two, you can hire an animation production studio and pay a fraction of that for a video
that typically performs even better
Now whichever route you choose, including video in your overall marketing strategy is a great
call and sure to benefit your law firm in the long run.
As you build your video library, be sure to include them on these platforms:
Running 30 second commercials on live TV is a great way to reach people in your
local area.
Most broadcast TV stations can offer you "sweeps" which are details on number of viewers, ages
and other demographics.
Here's an example of one from the Fresno, California region:
If you're using animation, you can have "snipes" made, which are
short, 10 second animations that show up on the lower third of a live TV broadcast.
Here's an example:
Including your video on your AVVO profile is a no-brainer.
As prospective clients search online through attorney listings, including video
makes it easy for people to hear your story without forcing them to read through
a bunch of text.
Now I know what you're thinking...You think I'm going to say that having a video on
your website is important because it lets people hear your story
Now that's true, but it's not actually the most important reason. The most important reason to have a
video on your website
is to keep people on your website longer.
It's a key metric that Google tracks that determines where your
site will rank organically.
Videos tend to keep people on a site longer than on sites that don't have video, so an engaging video
will lead people to stay on your site longer, helping you rank higher organically.
Keep people engaged long enough and you might even reach page one, of Google.
More people are watching video on social media channels like Facebook,
Twitter, YouTube, etc, and the trend isn't slowing down any time
soon.
In fact Cisco estimates that video will make up more than 80% of all internet traffic by 2021!
So by including hashtags that are related to your area of practice
or region, you can have your videos show up in peoples' news feeds when they're searching for related keywords.
All the social media channels allow you to get your video content in front of a
highly targeted group of people who might be interested in your service.
It's a great way to reach prospective clients since
you can serve your video to people who've recently searched online for an attorney in your
town, for example.
And targeting is getting more granular everyday.
If you're interested in paid ads like these, contact the email address in the
description below.
Speaking of Google, Google My Business is a free, online directory
that let's you post your law firm's information
In local search results, and on Google Maps.
It supports video, so be sure to include yours there.
Now there are a ton of other places you should be uploading your videos to,
These are the low hanging fruits that'll set you off in the right direction.
Now if you want a video and don't want to spend a ton of money but you still want to get
amazing results, send an email to the address in the description below
And if you haven't already, like this video, and subscribe to our channel,
and thank you for watching!

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