Hey Tribe, it's Jonas here! And in this video, I'm going to share how to start an
online business that is making forty thousand dollars a month or even more. So
in this video I'm going to give insights how I structured my business how
everything is built I'm gonna give hands-on knowledge and if you're
thinking about building or scaling a business then this video is for you. It's
the dream of many Millennials to travel the world to be free and at the same
time be wealthy so you want to be location independent you want to have
your business entirely online and at the same time of course you want to have a
good income you don't want to live by you know $1,000 a month or something
like that and then of course a third pillar of freedom as you know if you
follow this channel the third pillar of freedom besides money and vocation
independence is also time availability because if you work hundred hours a week
you know that's no freedom then you're a slave and I'm not gonna lie at the
beginning if you start building your business you're not gonna have all of
these things fulfilled at the beginning you know you start the business there
it's not gonna be income as of day one you're not gonna be working two hours a
week it's right or two hours a day it's rather like 10 hours 12 hours a day six
seven days a week that's the beginning that's the truth and you need to do that
there is no other way you can't build a business in relaxed mode it doesn't work
you know and you can't that's somebody else but your business as well so this
is the topic outsourcing I'm gonna talk about this in a second but just a heads
up you have to do this yourself you have to put your business yourself and then
at some point you can start automating things and I'm gonna share exactly how I
did that and you know what's the best approach for you to do that so first of
all you need a structure this is really really important your business needs to
be structured I'm very visual visual person so I
always paint things down and write them down I'm gonna do this for you right now
but this is also something that you should do you should have the basic
structure of your business in your head and this should be very very simplified
so of course you can draw these crazy drafts drop graphs and mind maps where
everything is connected somehow and you should but the button the most important
thing at the beginning is to have a simple easy structure that is you know
breaking down broken down to the most important things and I'm gonna do this
for you right now how would they look so here looking at my screen you can see
the four pillars of the online business and that's basically pretty much the
same for every online business so the first one is lead generation I'm gonna
explain in the in a second I'm gonna explain a little bit more how that works
what does it mean then the second one is sales the third pillar is project
management
and then the last pillar is delivery
okay and this is very important to understand even before you start a
business or if you want to scale a business if you have some issues in the
business and you don't know what's happening then you need to have this
structure in your head because it's gonna help you to figure where is the
problem I'm gonna make an example about this in a second but first okay make
let's make all of them Brad we didn't start yet this is we built the business
from scratch okay all these things are not started yet so let's think about
what is what and what's the right order to do that so lead generation is here
this is obviously finding potential clients and for that we need to build a
funnel a funnel is a system to basically find clients or potential clients it has
to be repetitive so for example let's say yo a friend of my parents
recommended me this guy and then you know I closed him this is not a good
funnel this is coincidence that's just random so a good funnel needs to be in a
way that you know you can do exactly the same thing over and over again so you
can scale it and you can you know like just throw it by by doubling the funnel
or by 10x the funnel so funnels could be on freelancer platforms like up work it
could be on LinkedIn if you know what you're doing
it could be using Google Ads driving traffic to your landing page converting
them on the landing page it could be Facebook Ads funnel could be many things
even cold calling is the funnel so you need some system to find clients and you
should focus on one single system you shouldn't say hey I do a little bit of
cold calling a little bit of LinkedIn and then some a little bit of content
marketing that doesn't work so at the beginning you focus on one single thing
that is working and you put all your energy and all your effort in that so
depending on what's your product or your service
choose one funnel and yeah if you need help of that just contact me
give you some some advice tell me what's your product what's your market what's
your niche and I'm gonna give you some advice with that so that's the first
part lead generation second part is sales sales means some kind of sales
process okay in most businesses that's a call a consultation call it's very
important that you actually try to help clients so you can't scam them you can't
sell them talk them into something bad you have to provide value and you have
to you know if you have some digital marketing service then you need to
figure a can i really help them and you have to consult them and then you know
you have to obviously close them and by closing them I don't mean you have to
you know see you some sleazy sales techniques to you know trick and
manipulate them but you have to show them the value of your service or your
product and you have to convince them then that it's actually you know a good
choice for them and it should be if you don't have the feeling that your client
could benefit from your product or service you shouldn't try to sell them
okay sales could be on the phone it could
also be automated it could be a webinar on your website and then people buy
something it could be you know if you have a load like a lot ticket product
like cheap cheap products that are let's say less than $50 or less than hundred
dollars you could even make an automated you know sales automated Buy Now order
here whatever okay so this is sales then let's talk about project management and
delivery so let's talk about delivery first because we need to know what
delivery astonished and project management so delivery let's say your
business builds websites delivery is the part where you actually program the
website design it with WordPress let's say your business does SEO or Google Ads
the delivery part is where you actually sit down you are somebody of your team
and you know like doing this taking care for that project management is basically
communicating of the client you know during the entire project usually it's
not like one day usually it's ongoing project you have to talk to them you
have to you know make sure that they're good
with everything that you're doing you need feedback so that's all the project
management part so that's the basic structure of the business and as I said
if something in the business is not working you need to have the structure
written down or in your hat to find the problem and I'm gonna give you a
hands-on example let's say for some reason there are no say it's closed like
you're closed till this week you closed sale the week before but suddenly there
is no sale closed this could have two reasons it couldn't be a problem here of
lead generation or it could be a problem of sales it could be the problem that
not enough leads are coming in nobody's booking calls so then it's a lead
generation problem it could also be that all the leads that get on the call are
unqualified so that's the lead generation problem it could also be that
you have the same amount of calls same qualified leads but they are not
closed anymore so maybe it's a say it's issue maybe you change something in the
sales process then it's a problem here and to understand that and to find that
you need this basic structure because otherwise it's highly possible that you
you know tweak the wrong things that you look at the wrong part of the business
you say hey no sales closed so you only look at sales even though you know the
problem might lie somewhere else so now let's get started let's build our
business and let's think what we actually have to do first
so before we start thinking about how to get clients we have to solve this part
here delivery and the reason for that is once you start closing clients this has
to be in place so once you start closing clients you need to be able to deliver
what you don't want is you get your first client you're like awesome my
clothes I closed the deal and then you're like fuck how do I actually
deliver this product or the service you don't want this situation to happen ok
so first delivery needs to be in place there are two options how to do that
first option is you do that yourself so if you know how to build websites if you
know how to edit videos if you are good with Facebook ads and you have
experience with that then you could 100% like when you could sorry that's yellow
that means it's working but not automated so then you could do this you
self what you could also do is hire people for that freelancers based like
you pay them based on project so this would be automated and you tell the
freelancer okay right now I don't have a job for you as soon as I will have one
will you be available this is gonna be the product this is gonna be the salary
for the project and this is what I expect you find good guys that you can
trust and that you know have good portfolio and then you know this is
basically ready to go and as soon as you find a client you just call this
freelancer and you tell them you I have a client I have a job for you here's the
money you start working you know those are two options do-it-yourself or
automated but keep in mind we want to build and automate the business so the
sooner you automate this the better but if you know how to you know deliver a
product then this might be a good option for you to do this at first at the
beginning and think about automating later next step lead generation so now
we start here and the important thing is you have to do it yourself so you have
to test your funnel you have to try what is working what's not working let's say
you do cold calling okay you have to pick up the phone you have to call guys
yourself you have to get hung up on a lot you know you have to experience all
these things you have to figure what's working what's not working you're gonna
write your script you're gonna listen to your call recordings you're gonna be
like alright Wow I said this and the others called I said
this and this worked a lot better so let's adjust the script you have to do
all these things yourself until it's working okay this is really important
whatever your funnel is you have to send messages yourself you have to send
emails yourself whatever it is you have to understand your own lead generation
process and you have to optimize that and this is the actual work of the
business owner optimizing these things testing these until they really work if
or as soon as this is properly working as soon as you're not changing anything
anymore let's stay with the example of cold calling you call 100 clients in a
row and you realize like wow it's actually really good what I'm doing
conversion rate is acceptable it's not gonna be awesome with cold calling but
it's okay and then you know your
according to Selleck yeah there's nothing to improve you don't change the
script anymore if you are at this stage this means that you are working in the
business not on the business as long as you're changing the script as long as
you you know improving this process you're working on the business so this
is the right time to start outsourcing to start hiring somebody as soon as
you're just doing repetitive tasks as soon as you just do like the things over
and over again then you need somebody you need to hire somebody to do that for
you because you want to improve the business in order to serve more clients
in order to help more guys in order to improve your quality so this is what you
really have to focus on all the time okay so in lead generation let's leave
it yellow for now we just do this ourself and then hey the first sales are
coming in the first calls are coming in calls are booked or meetings maybe if
you make a call calling and then you try to get a personal meeting maybe you go
to freelancer platform you apply for jobs there or you have another working
system like LinkedIn whatever it is first sales call sales meetings are
coming in what do you do of course you do that yourself it's
yellow you have to do that yourself you have to learn it because later you're
gonna build your sales team and you need to understand you know what's the right
way to do it because you need to feedback them you need to train them and
you can't do that if you you know if you have never done this yourself
so theory alone is not enough only because you read some books about
sales and you watched some nice YouTube videos you can't teach anybody you have
to you need to have hands-on experience every market is different every product
is different every niche is different so you have you need to do that yourself
and you have to understand that okay let's say at this point degeneration is
really working well and it costs you two hours every day so then you can start
automating this so this means you focus more on sales that's a really important
part of the business and you you basically hire assistants you hire
somebody to do the lead generation for you depending on
your funnel again for cold calling you need a different personality type than
for you know sending repetitive messages on freelancer platforms so you have you
need to find somebody who's a good fit obviously and then train them and manage
them so this means in the in the tasks like how high this value is in the
pyramid you move one step up so the first step you know you do lead gen
yourself and the main thing that you want to do is not just to legion but the
main thing that you want to do is improve regen okay so this is your job
as a business owner improve legion as soon as you as the legion process is
really good you outsource this task so you go to the next step which is one
step higher is manage lead gen team it's less time consuming and higher value
because because what happens is now three assistants could work on this on
three different planets or three times the same funnel what you can't do alone
because it's too much time required to run three planets at the same time but
three assistants could do that for you you train them and then you just manage
them so you get on weekly calls with them you check that everything is done
properly so this is a higher value task and it costs less time because you can
manage three assistants few hours a week instead of doing the work of three
assistants every day and then the next level would be in when it comes to lead
generation the next level next higher task would be to basically let's call
this manage the manager okay so this means you have somebody let's say a team
grows you have three four five assistants and then you put somebody
there who is the manager of all this he's 100% responsible and he reports to
you so you go one one you climbed the ladder you get one task higher and you
know like you give away responsibility you have less time for that and this
thing is really automated so this is what you should do you should always try
to clamp climb higher and what we try to do here in the long term is we get to I
call this $10,000 per hour tasks so $10,000 per hour tasks means that like
the the tasks that are really valuable for the business in the long term so
sending messages or doing cold calls that's at the beginning it's very
valuable because you need to figure how it works once this is working this is
not very valuable anymore because you know like you have to see the bigger
picture and the bigger picture is you doing them along the cold calls all the
time this is not going to get you anywhere I mean with this system
d-generation say it's project management delivery if you do everything yourself
so if everything is yellow then you're basically a freelancer which is totally
fine and you can probably make one five to six seven thousand dollars a month
this is possible doable I did it myself and this is something that is like kind
of like the you know the babyface before your business really starts becoming a
business being a freelancer that's totally fine but in this case you're
always here in the first level okay and this means that you're exchanging time
for money because it takes two hours a day let's say to do lead generation it
takes one hour or something per consultation call and then you have to
deliver the product product yourself like if you develop websites this takes
you three two weeks so your time is limited so you always exchange time for
money so with this system if everything is yellow you do everything yourself you
can live with that you can travel with that you can you know have enough money
to have a good life but you can never have 100% freedom and you can never grow
your business really big so this above $10,000 a month is not possible okay
and unless you scam people but then you know this is not long-term sustainable
so if you sell them something and then you just don't deliver it
never a crappy product then this might work for one or two months but then you
know like you will never ever get you will get feedback and no testimonials
and all these things so I would not recommend doing that okay next step so
we say we outsource lead generation we outsource delivery because this is very
time consuming to you know let's stay with the example of developing website
or creating animated explainer video this is very very time consuming so you
want to have good guys who do that for you and you just manage them so here
same things happening here from doing delivery you step up to the next step
oops um which is let's say manage delivery team same thing here if you do
this yourself let's stick to the example of creating
website you can maybe create one or two websites per month if you have a team of
five people each of them can create one or two websites a month so suddenly
instead of being able to deliver two products per month you can deliver ten
so this is called scaling so you manage delivery team so you go up in the letter
you know like the more next more important tasks and then here it's
obviously the same sales calls is the like lowest level tasks or let's not
call it sales code let's call it improving improving sales calls because
this is business owner tasks okay you have to do that you can't hire selgeh
sales guy as of day one and just hope that he's gonna do a good job because
it's not gonna work like that and here project management you should
also do this yourself at the beginning until you understand this improving
project management okay so again this is the first level here that we see here
that's the first basic level of the business it's kind of mixed between
freelancer and setting the ground stone for your business and I will tell you
what is the real reason why you're going to want to get past that because the
reason is not that you just want to make a lot of money that's not the main
reason why we're doing this and that's not the
reason why I wanna step up as a freelancer you can already make five six
seven thousand dollars a month with this system you know like only with taking
care of the low value task this is already five six thousand dollars a
month that's already you know good good you know you can you can live well with
this money but there's a bigger reason behind that why want to step up I'm
going to share this in a second but first project manager what you're gonna
do is you manage project management team so before you were able to I don't know
manage three projects demand for four projects now you hire some project
managers two three four guys and suddenly you know your company your
business can manage twenty projects a month so you can serve more clients you
can help more people at the same time by stepping up and what you do is what's
less time-consuming you manage the team you talk to them your feedback them you
check them which is less time-consuming than managing projects yourself and one
important thing here when you hire people doesn't matter if it's here here
or here or delivery you should always hire at least two
people for the same task the reason for that is obvious one person might not be
a good fit one person might drop out at some point so you always want to have
two people because if let's say you only have one project manager in your
business and you manage him and then suddenly he drops out then you have to
go back to project management phase so you have to step step back in the value
letter you never want to do that so this is why you always have at least two
people for one position if one person is dropping out or on holidays the other
person can take over for a while and do you have time to hire somebody new and
trained somebody new okay so managing these guys already buys back your time
and already gives you more freedom and more things more time to focus and more
resources to focus on the high-value tasks so this is stepping up the value
letter ok now you're here already and then the third thing happens the third
step the ultimate step what we did here already is
let's say you promote the best guy of your sales team the person that you
trust the most the person that is most reliable whatever it is one person of
your sales team is promoted to be the manager of the entire sales team so this
means this person is reporting directly to you and you basically don't do
anything any more sales related because you have your
sales team you have your guys and you have one person who is making sure that
they deliver good quality you that they aren't I'm on the calls that you know
like say it's called re-sign to guys and all these things so basically you know
he replaces you with being the manager and you just manage him so whenever
something isn't working you just tell him and he makes sure that you know like
this is spreaded among your among your team and when something in the team is
not working they get up to the to your project manager to your team manager and
he will solve this issue for you and you will only hear about like really big
issues if they don't know what to do if they can't solve it yourself and then
this is very valuable task again to take care for these really big issues you do
the exactly the same of project management but it's a little bit
different for delivery I would say this in a second so here manage the manager
okay so it's the same you promote one person of your project management team
they take over you have more time and you can focus on other things and now
the all deciding thing delivery here you're not gonna promote somebody to be
the manager because the manager of delivery team are the project managers
okay project management managers always you know talk to the delivery guys they
manage them so you don't need a manager of delivery team what is the highest
value task that you can do as a business owner when it comes to delivery and this
is increasing the quality so the highest value tasks that you can do here is
educating yourself reading books finding new better ways new better sister
two may like to increase the quality you know find better guys hire veterans
train them or whatever it is but this is the ultimate goal we can make this let's
make this blue here because it's really important this is what you have to do as
a business owner and now again the idea of stepping up the letter is not because
you're lazy and you want to lie on the beach all day and you don't want to work
at all it's not that you say hey I want to make more money and I want to draw
the business and I need to step up the letter to make more money the real goal
here is to deliver high quality to as many clients as possible to help as many
people as possible so this is your main job and all this stepping up the ladder
here and here and here and also here gives you more time and more resources
to invest in this little point here okay if you have 30 hours a week or 40 hours
a week and you that you work and you have to spread that among project
management little bit sales a little bit lead generation a little bit then you
don't really have much time left to focus on increasing your quality so this
is why you want to step up the letter you want to be here here and here you
want to have all these three pillars hundred percent green one hundred
percent automated you don't have to worry about anything until the manager
of your team comes and has some big issue but apart from that you want them
to take care for everything and you can as a business owner focus on two things
increasing the quality this is like the one big thing you know learning more
about your field improving the quality of being better than everybody else to
help your clients even more and the second thing is figure ways to help more
clients so building a second funnel finding like thinking about things how
to increase the lead generation maybe your first funnel was let's say a
freelancer platform now you could also add
linked it or you can now finally that's the time when you can start cold calling
you do that yourself again you start from zero you start at the with the new
funnel you start from base zero you learn everything yourself at some point
you hire somebody once it's working once you're not improving anymore and then
this per like once there's a team doing that and at some point you don't want to
manage the team anymore so you hire a a manager of the team so you get to ten
thousand dollars in our task but the reason for that is not necessarily that
you just want to become super rich but that you want to grow the business to
help more clients so you build new funnels and to help them better so you
increase the quality so that's the ultimate long-term goal these two things
and this is why you want to grow your business and improve your business and
the nice side effect is that you know you can buy Tesla's and Ferraris if you
want to but the more money the business is making the more revenue the business
is making the bigger the business becomes the more people you can help and
this should be your intention here guys tell me was that interesting for you
usually I'm making a lot of videos me traveling me meeting other
entrepreneurial friends and talking to them and you know just showing in v-loc
style a little bit of my life but today I thought I want to give some hands-on
knowledge I wanna you know go deep that's ultimately this video became so
long I want to go deep into how my business is structured because I think
this might be very interesting for you so please let me know in the comments if
this is something that's interesting for you if you say hey Jonas that's super
valuable we want to see more of that that I'm gonna make more videos where I
give hands-on insights into the business but if you say yo Jonas we don't care
about this just show us more of your life then I will make more villach real
looks so just let me know in the comments if this is helpful for you if
you want to see more of that and yeah whatever you know it's best for you guys
I will adjust to that and I want to try to give as much value here as possible
your help is really highly appreciated guys I'm still super new here on YouTube
and I'm still trying to figure you know what's the best things for you to share
so please let me know it's really really
appreciated and really helpful for me if you just comment you know whatever you
want to see here and if you have any questions and can answer them in the
next videos thanks so much for being here. I hope this was a good value and
good help for you and I see in the next one! If you want to see more videos like
that subscribe to me right now and yeah be part of this super exciting YouTube
journey and be part of the tribe. See you next one Cheers!
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